301 Redirect to product page or category?
-
We manage an ecommerce website that sells health products. A few products have now been discontinued. I’m just wondering what would be the best practice in this case. Should we 301 redirect to a similar product or to a similar category page? ANY HELP IS GREATLY APPRECIATED!
-
agreed - mine was simply my opinion as well
There is no wrong answer. -
I'd say a product page (if it is very similar to the product that is no longer available). If you have something like "You May Also Like" on the products this would be useful to have. Only my opinion though and there is no right or wrong answer.
-
Sorry about that! I did mean 301 redirect. Thank you!
-
You mean 301, right?
I would say a category page as redirecting to a different product, no matter how similar, could make for a poor user experience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
Thin Content pages
I have a couple of pages that are thin content. One is essentially a page with the icons of our customers and a link out to their website. The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine. What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
On-Page Optimization | | ExploreConsulting0 -
Should old pages that have being 301 redirected but have no/mimimal traffic be deleted?
In other words, I have pages from years ago that are redirected but how can I tell if traffic still flows through them? And if there is no or minimal traffic should the 301 be deleted? Linck
On-Page Optimization | | LinckB0 -
Looking for a few hours of consult from an on-page/redirection SEO guru.
Hi! I could post our question here, but I think we will need an hour or so of questions and answers. Anyone consider themselves an on-page guru or redirection strategy guru? Here is the breakdown: 1. We sell digital media. 2. Most of the pages that return for us in the serps are indexed Search Results pages. From the research we have done, these are our highest trafficked results, but also our lowest converters. We have hundreds of thousands of indexed and dynamic Search Result pages we need to deal with. 3. We are concerned about Panda eventually giving us issues with these indexed Search Pages. 4. We would like to 301 re-direct these indexed Search Results pages to applicable product pages. 5. Looking for advice on a strategy to do so which would include the best way to locate the pages we need to 301 in the SERPS, being careful that the 301 will help and not harm us, etc. Note, we are just looking for a couple of hours of discussion and guidance. We don't need a massive SEO analysis or anything. Just looking for input and guidance on this one particular issue. If you just want to answer here for free, hey, we won't complain, but are happy to pay for quality advice. PM if interested. Thanks! Craig
On-Page Optimization | | TheCraig0 -
Optimizing E-Commerce Category Pages For SEO
Hey, Does anyone have any tips for optimizing e-commerce category pages? Looking to add content to each category page but not sure where to put the content i.e. above the footer? Above the search results? In the left hand nav bar? Have a landing page which they click through to see search results? If anyone has any good examples or tips it would be much appreciated. cheers David
On-Page Optimization | | DavidLenehan0 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0 -
Page Indexing
Hello All Nice easy question! I've made some on page changes to page titles, content, H1s etc but wanted to know if there was a way to check if Google has reindexed the page since the changes were made? I appreciate the different factors that will help improve your crawl rate like new content, external links, domain authority etc. I made these changes around 2 weeks ago. Google has cached the pages since I made the changes but not picked up on the new page titles in the search results. Cheers Todd
On-Page Optimization | | todd75850 -
Woah, my A-grade optimized pages that were on the first page have all vanished outside the top 50 in Google... is this Panda?
Yep as mentioned, I had some pages hit the top ten pretty quickly after ensuring they were A-grade for pretty uncompetitive keywords however, today, all bar 2 have just vanished from the top 50! All were ranking in Google.co.uk and I know we were predicting the Panda update to hit soon but WOW! My client is understandably a little upset, what on earch do I tell him and what should I do about it? Cheers! jT
On-Page Optimization | | Switch_Digital0
