Keyword Density Question
-
Here's my hypothetical. I'm working on a car dealer site. And it's a Chrysler Jeep Dodge Ram dealer.
Would "Chrysler Jeep Dodge Ram dealer," count as four keywords rather than one? My goal is to make the website show up for either Chrysler Dealer, Jeep Dealer, et cetera.
Thanks!
-
I think the question you're asking is more about keyword targeting than about keyword density.
If you think like your own target visitor, when she sits down to look for a dealer who sells the make of car she's interested in, does she type in "Chrysler Jeep Dodge Ram dealer"? Of course not. She's looking for a Chrysler, so she types in Chrysler dealer. Or even more likely: "Chrysler dealer in MyTown. There are many keyword research tools (including the one here at SEOMoz ) that will tell you the other variations of the words your target visitors are likely to use and how much competition there is for those terms.
The other thing to keep in mind is that you don't target keywords to a website you target them for individual pages. Your "website" doesn't chow up for the term Chrysler dealer, it's a particular page that gets listed.
So to answer your specific question, you have multiple, related keyphrases to target for. So you need to build multiple pages, each one (and a few supporting pages) targeted to one of the phrases you identified.
So while your home page might talk about being a Chrysler Jeep Dodge Ram dealer, you should have another really strong page or section that talks all about why you're the best Chrysler Dealer in MyTown. And another page or section that specifically talks about how you're a Jeep dealer, etc. You are essentially building "mini-home-pages" or what are also know as Landing Pages for each of you main terms
A page has the best chance of ranking well if it's clearly focused on one or two keyphrases and their closely-related variations. Then you use the site architecture (how you set up the page hierarchy and links between pages) to help the search engines understand which are the most important pages and which are the supporting pages.
This is obviously just a short introduction to keyword targeting and research, but hopefully it gets you started?
Paul
{Edited to add: To answer your very specific question - Chrysler Jeep Dodge Ram dealer is one keyword. If you want to target Chrysler dealer, you MUST use that exact phrase, not just a long phrase that happens to include the target words somewhere within it. For much less competitive terms, sometimes just having them somewhere on the page (even though not together in a specific phrase) can be enough, but if you're targeting a phrase, you must use that exact phrase at least some of the time.}
-
Don't even worry about keyword density...AT ALL! If it is part of the algorithm it is small...very small.
Take a look at this section of the beginners guide to seo and this video on something called Co-Citations. They will help you understand it a little better.
-
Thank you for getting back to me, vzPro.
So if some one linked to me let's saying, "Ram dealer," that's the only way Google would calculate keyword density. Just as a ram dealer, and disregard the other three brands?
-
To answer your question...it's up to you. Your link profile will determine how Google sees it. You can SEO for both ways though. However, I wouldn't think that people will link to the site with the anchor text "Chrysler Jeep Dodge Ram dealer"
On the home page I would have some blocks of text that mention each car brand and then sub-pages for each particular one to tell people what your competitive advantage is in each one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeted keywords in top half of the page or through out the page?
i have created a content, want to include target keywords but where do i place them for maxim seo benefit, i am asking this because i have heard looks doesn’t give much credit if the kws are at the end?
White Hat / Black Hat SEO | | Sam09schulz0 -
My Top Keywords Ranking Going Down (continuously)
hi,
White Hat / Black Hat SEO | | seotoolshero06
I have an affiliate website where most of my articles are about product Reviews. And it was all going good before 15 february. After that Most of my keywords that were in top 3 places in SERP loses their position.
One of the keyword that was hurted badly after is "best coffee beans".
I have checked the search console and their is no warning issues or something suspicious. I have improved the onpage again, fixing every issue i got from audit tools, from speed to optimize images, titles to alt text, in short everything i could or that can be improved. But still coffee beans keyword is going down every passing day.
I am so worried and want you guys to please help me regarding this. Thanks2 -
Link with Anchor to header of the page: Keyword is ranking
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links Thier strategy is the more local long tail that includes "near me" Have you guys ever seen this
White Hat / Black Hat SEO | | uBreakiFix
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/ They are ranking for these keywords ( Top 3 nationally ) iphone 6 repair near me iphone 7 repair near me I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?0 -
Should i rank for one tail keyword or long tail keywords
Hi guys, for example i run a coupon site and would like to rank for the brand keyword ASOS, should i just rank for the long tail keywords for example "ASOS discount code" instead of just "ASOS"? even the traffic for ASOS itself is MUCH higher than ASOS discount code? And the relevancy of ranking at "ASOS" is fine too because is somehow relevant? would ranking long tail helps with one tail keyword too? And assuming that i am already on the second page for the keyword "ASOS" and knowing is not hard to be page one. should i just rank the one keyword?
White Hat / Black Hat SEO | | andzon0 -
301 domain name URL variants for canonicalization question in htaccess?
#1 RewriteCond %{HTTP_HOST} ^xyz.com [NC] RewriteRule ^(.*)$ http://www.xyz.com/$1 [L,R=301] What I want to do here is to redirect URLs that have omitted the “www.” prefix to the full “www.xyz.com” home page URL. That means the home page URL http://xyz.com will not resolve on its own, but instead will redirect to http://www.xyz.com (without trailing slash). #2 RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /([^/]+/)*(default|index).(html|php|htm)\ HTTP/ [NC] RewriteRule ^(([^/]+/)*)(default|main|index).(html|php|htm)$ http://www.xyz.com/$1 [L,R=301] What I want to do here is to ensure that any home page URL that includes several versions of explicit page name references, such as default.htm or index.html, will be redirected to the canonical home page URL, http://www.xyz.com (without trailing slash). Are the rewrite rules correct? Thanks in advance!
White Hat / Black Hat SEO | | esiow20130 -
Whats up with google scrapping keywords metrics
I've done a bit of reading on google now "scrapping" the keywords metrics from the analytics. I am trying to understand why the hell they would do that? To force people to run multiple adwords campaign to setup different keywords scenario? It just doesn't make sense to me...If i am a blogger or i run an ecommerce site...and i get a lot of visit regarding a particular post through a keyword they clicked on organically. Why would Google wanna hide this from people? It's great Data for us to carry on writing relevant content that appeals to people and therefore serves the need of those same people? There is the idea of doing White Hat SEO and focus on getting strong links and great content etc... How do we know we have great content if we are not seeing what is appealing to people in terms of keywords and how they found us organically... Is google trying to squash SEO as a profession? What do you guys think?
White Hat / Black Hat SEO | | theseolab0 -
Unnatural Link Notification - Third Go Round, specific questions
Hi all, I'm posting what is sure to be a common question, but I can't seem to find much information by searching Q&A over the last month so thought I'd throw this out there. There's a lot of 'what do I do??' questions about 'unnatural link notification', but most of them are from first timers. We're pretty far along in the process and it feels like we're going nowhere, so I was hoping to pick the brains of anyone else who's 'been there'. We have a client that we inherited with an unnatural link profile; they were warned shortly after we took them on (around March was the first warning). We compiled an apologetic letter, specifically identified a previous agency who >was< doing bad things, mentioned things would be different from now on, and provided a list of links we were working on to remove based on WMT and OSE and some other sources. This was submitted in early June. Traffic on the main keyword plummeted; ranking went from top 5 to about mid-page 4. We got hit with that same rash of Unnatural Link warnings on July 23 that everyone else did and after looking around I decided not to respond to those. We got a response to the reinclusion request submitted in June above, saying the site was still violating guidelines. This time I went all out, and provided a Google docs spreadsheet of the over 1,500 links we had removed, listed the other links that had no contact info (not even in WHOIS), listed the links we had emailed/contact formed but got no response, everything. So they responded to that recently, simply saying 'site still violates guidelines' with no other details, and I'm not sure what else I can do. The campaign above was quite an investment of resources and time, but I'm not sure how to most efficiently continue. I promised specific questions, so here they are: Are the link removal services (rmoov, removeem, linkdelete, et al) worth investigating? To remove the 1,500 links I mentioned above I had a full time (low paid) person working for a week. Does Google even reconsider after long engagements like this? Most of what I've read has said that inclusion gets cleared up on the first/second request, and we're at bat for the third now. Due to the lack of feedback I don't know if their opinion is "nope, you just missed some" or "you are so blackhat you shouldn't even bother asking anymore". One of the main link holders is this shady guy who runs literally thousands of directories the client appears in thanks to previous SEO agency, and wants $5 per link he removes. Should I mention this to Google, do they even care? Or is it solely our responsibility? Thanks in advance for any advice;
White Hat / Black Hat SEO | | icecarats0 -
Stuffing keywords into URLs
The following site ranks #1 in Google for almost every key phrase in their URL path for almost every page on their site. Example: themarketinganalysts.com/en/pages/medical-translation-interpretation-pharmaceutical-equipment-specifications-medical-literature-hippa/ The last folder in this URL uses 9 keywords and I've seen as many as 18 on the same site. Curious: every page is a "default.html" under one of these kinds of folders (so much architecture?). Question: How much does stuffing keywords into URL paths affect ranking? If it has an effect, will Google eventually ferret it out and penalize it?
White Hat / Black Hat SEO | | PaulKMia0