Decent domain authority score with no links other than their own linking back to them. How is that possible?
-
Hello everyone
I just spotted the following 'abnormality' while doing a little link analysis with Open Search Explorer.
I checked out a site that has a domain authority score of 35, when the only domain linking back to them is ''the site itself'. They happen to have a domain authority of 35 themselves, but no other links pointing back to them apart from their own and yet they have the same authority as other sites with twice the amount of content and an actual backlink profile.
How is that possible?
Links and authority scores, stills baffles me... -
Agreed, different scenarios are possible. If you could share the URL it might help pinpoint the exact cause. If it's a problem, no worries.
-
This is very easy to achieve. If they bought a couple of domain names with decent domain authority and 301 re-directed them to this new site, then they will boost up their own authority. At the same time, no links will be seen in any link index.
-
can we see the URL?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the relationship between inbound links and linking domains?
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
Competitive Research | | grayloon0 -
Interal linking
Re: I'm stuck by internal linking. What structure should a football website follow? Silo or Topic Cluster?
Competitive Research | | thanhdung0906
I need advice on my website. My website: https://tipbongda247.net/
I hope there are answers!
Thanks0 -
Internal/External link ratio
I have a client who ranked #3 for a very important and highly competitive keyword phrase. Using the 'Compare Pages' tool in open site explorer I could see that we were far better optimized than the two websites that were out ranking my client. Our PA was higher, the MozRank was higher, more internal and external links (and the external are all high quality) more linking C blocks etc.. etc... not just the page but the website, in general, was better optimized. The one thing I did notice was that although we had more internal and external links, our ratio was far heavier to the external side than the ratio of either competitor. So, at a loss of what else to do, I went through the website and beefed up the internal links to the specific page in question. I didn't over do it, just moved up from about 6% to about 12% (one competitor was at about 20% while the other was about 65%). Six days later we are number two rather than number three. Coincidence? Should I beef it up even more? Has anyone ever come across anything like this? Thank you for your comments in advance.
Competitive Research | | Vizergy0 -
What is your best technique of getting .Gov and .Edu links?
I'm looking for some great techniques to get .Gov and .Edu links. Please do not comment "Great content" because I know that. I'm looking for something beyond creating great linkworthy content.
Competitive Research | | TylerReardon0 -
Link analysis competitors
Am I missing something here or does SEO Moz only support three competitor sites to do comparisons against in each campaign? If not where do I add another website to the list to compare against? Thanks in advance!
Competitive Research | | AdenBrands0 -
SEOmoz total links fluxuations
I'm analyzing my clients and competitor back links and are noticing alot of up and down fluxuations. For example last month we had 1400 back links, last week 1350 back links, and today 1450 back links. Also, one competitor went from 25,000 to 2,700 in the space of a few weeks. My question is how can I explain to the client that their back links are going down when they are paying for a back link building service (100 back links per month). Thank you for your time.
Competitive Research | | SharpKiwi0 -
Competitor Ranking High has 2 Domains, But Duplicate Website ?
I was using OSE and noticed all the backlinks to one of our competitors is there other domain name, which is the EXACT SAME website. You can enter both url's and they display the same content. They are not useing any canonical tags either. Why are they not penalized for duplicate content? And for using there own website for backlinks ? We try to do everything right, but still cannot beat them. Any thoughts on this?
Competitive Research | | hfranz0 -
1 domain dominating unbranded search terms?
Anyone have any insight or comments? We’ve been negatively impacted by the last Google algorithm update - not by a penalization of our site but because another site is now grabbing the top 3-4 search results for long tail physician name searches thereby pushing us lower in the rankings. Being that we’ve never seen this happen with unbranded search terms, we’re not sure how to address it. To see an example, click http://www.google.com/search?q=dr.+elizabeth+eads. You’ll notice that the top 4 results are all from 1 site - HealthGrades - with 2-3 of the 4 pages being canned, pre-written templates without any unique content (see malpractice & sanction pages). It seems that they are doing this by paginating their information into separate pages, thus appearing in multiple search results, instead of putting all the information on 1 page, as we do and Google’s best practices suggest. Any advice or comments would really be appreciated.
Competitive Research | | irvingw0