Why doesn't exact match appear to be working for me in Google AdWords tool?
-
Hi guys,
I recently read Rand's article here and tried out the exact match symbols on my keywords. However, these don't appear to be working for me as the results aren't showing up as they do in the above SEOmoz article (attached screenshot).
What am I doing wrong?
Google_AdWords__Keyword_Tool-20130511-115528.jpg.jpg?resizeSmall&width=832
-
You got it Jasmine. Nice one! Thank you.
-
Ah! Ok, so on the left hand side of the tool, there is a pop up that says something like "My Keyword Ideas". After you minimize that, there will be 3 boxes for selecting your match type. Select Exact from this list and deselect Broad.
It never used to be like this. There have been many many changes and even more to come here soon. So I wouldn't doubt if it moves location or doesn't work appropriately in the future.
Let me know if for some reason that doesn't work for you either.
-
Hi John,
Thanks for your input, but still no joy!
How weird? What do you think?
-
Click over to the Keywords tab. You're currently on the "Ad group ideas (beta)" tab, which is what it defaults to these days.
-
Strange... it works when I click it. Nevertheless, here's a different link just to be sure:
Cheers.
-
The link you provided to the screenshot isn't working.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Return of investment on spend on google adwords
Hi Running an adwords campaign for a builders/construction company namely double glazing what sort of return of investment could I expect to get on a return of £4000 per month? I know its a million dollar question but any insight or thoughts would be appreciated, especially on tracking ROI for example in this case it's just leads via a contact form on potential conservatory, windows or doors work which would be followed up via phone and an onsite visit.
Paid Search Marketing | | offonhols0 -
Will Google penalize a text ad if the display URL goes nowhere?
Today I had a colleague ask me if Google Adwords will penalize text ads that have display URLs that land on 404 pages. I fully understand the policy that the domains in display URLs and destination URLs have to match up or Google will disapprove the text ad. However if the display url contains the proper domain (and a target keyword phrase for a file folder) will Google penalize the text ad quality score if the display URL lands on a 404? I had trouble finding specific evidence for this.
Paid Search Marketing | | VanguardCommunications0 -
A Call From Google (Not a Question but the Moderators said to Put this Here)
This is not going to be a long post but I wanted to get something out there that a lot of other business owners might not understand. I have several different PPC campaigns that my business partner and I personally run. The campaigns are all doing quite well with a high rate of return. Never has Google contacted me (other than for surveys, which I did wind up receiving 5 blue gym bags with the Google insignia on them) and never did I think they would. The campaign they called me on wasn’t a particularly large campaign. Right now the PPC spend is around 3000/month. I understand this isn’t a little bit of money, but at the same time it’s not in the millions like most of Google’s top sites. The thing that concerned me most was the reason for their call. A nice woman introduced herself and said that the campaigns were nicely run except for a few changes. She went on to tell me of a couple of updates in the PPC realm (this happened to me yesterday – Feb 28). She said within the past few months they were rolling out a new way to target their content network and for most people they were able to save 35% (that was a number she mentioned) with the tactics she was going to suggest. My background lies in mathematics and finance (somewhat related) and I tend to know when I am either being sold or being tricked into being sold. Through the whole list of things she mentioned that would help as she was walking me through she mentioned that it was a good idea to up the bid on the content network. That way we would have more chances of being seen and it would help with out conversions. This by itself seems like decent advice, but our bid for the content network is not cheap. If they are calling every small – medium business and telling them to up their bids, we are going to have a dilemma on our hands. The dilemma being that the AdWords placement is going to cost a heck of a lot more. She said that even if we up our bid, we are not likely to pay the full amount. She wants us to have a repeat conversation on Monday. One side of me was a little upset after the conversation but all they are doing is simply up-selling. They are raising the rates through what I guess are fair business practices. A lot of business owners might just take the advice of a Google representative and not think twice about it. This means we have thousands to hundreds of thousands of people at this very moment upping the bid on their content network. If they can even get a small proportion of people to increase their bids - let's say 10% - the other 90% will start getting less shows and eventually increase their bids. Also, the people that have higher bid amounts in but aren't paying the full amount will start getting closer and closer to the amount they put in as their maximum bid. This wouldn’t be alarming to me but this is the first and only time I have ever heard from a Google representative. I can’t say I didn’t see this coming but at the same time I was definitely taken aback. I am curious to know what the MOZ community has to say.
Paid Search Marketing | | JacobEdward0 -
Bing Adwords
Hello Moz Community, I am curious to see if anyone else is experiencing the troubles I am having with Bing Adwords. In the past (not even a month ago), my companies campaigns were driving great traffic, with high CTR, Conv. Rate, and low CPC; but recently (start of February) traffic has increased (not the good kind) and CPC has gone through the roof. When I say not the good kind, I mean the traffic we are getting is not relevant at all to our industry our the campaign/ad groups targets at all. These campaigns have been running for a good year with regular maintenance and great results. I keep up to date with all the negative words, constantly am A/B testing copy and landing pages, and keeping up to date with good SEO/SEM habits. Since February has started like I said traffic has increased (not the good kind) and search queries seem to be more and more outrageous by the day. I guess my question is has anyone else experienced this and is it a possibility that Bing (Microsoft) loosened up their algorithm to drive more (I hate to say it) money into their pockets? I haven't heard/read anything publicly that they made such a change but I have read that they have had an increase in profit and a majority of CPC for accounts have increased without actual search share going up. Please feel free to share you thoughts about this and if you have experienced this in anyway. Thanks All, Brian
Paid Search Marketing | | BrianBar0 -
How to Preserve Capitalization of Specific Letters in AdWords?
I've used dynamic keyword insertion variations in Google Adwords, but here's one that's a bit tricky and I'm starting to think the only way to do it is to create a unique campaign group for this keyword without DKI to pull it off. Trying to dynamically insert the keyword actiNOS, but see no way to over-ride DKI in the campaign for this term. Any ideas or suggestions, or do I need to create a separate adgroup without DKI for this term?
Paid Search Marketing | | Prospector-Plastics0 -
Does anyone else get a crazy amount of misdials to your AdWords call extension?
Not sure how many people here also do PPC, but I thought it couldn't hurt to ask. Since we added a call extension to one of our AdWords campaigns a few months ago, we have gotten a crazy amount of misdials/wrong numbers. I'm wondering if anyone else has experienced this. Here's what happens: We choose one of the numbers we own, say 888-123-4567, and set it up so it displays ADWORDS on the phone's screen when it rings. This way, our customer service and sales reps will know when they are taking an AdWords call. We type that number into the call extension settings. AdWords then assigns a different number to us, which will appear on our ads and forward to our number. Say it's 888-234-5678. Then for months, every "ADWORDS" call we get is someone trying to reach a different company at 888-234-5679 or 888-235-5678. In other words, the number they're trying to dial is one digit off from the number AdWords assigned to us. When we first reported this to AdWords before Christmas, they simply assigned us a new number. It did not help. Now we just get misdials for different companies. So are we alone in this wrong-number phenomenon?
Paid Search Marketing | | CMC-SD0 -
Downtrodden Adwords Quality Scores -- Really?
Wow! 93% of our Adword keywords in our new campaign received a Quality Score of 4 or less. That means most of the keywords aren't showing. I received the quick answer from our Adwords advisor that, "Quality score is created from a variety of factors ... etc." Yes, I know that by reading Google's documentation. I dug deeper into the data. When I looked at keywords dashboard for this campaign, what vexes me is that it's all about "Keyword relevance: poor". That is repeated time and again in the keywords hover, bubble pop-up in Adwords. "Landing page quality: no problems". "Landing page load time: no problems". 63% of keywords have quality score = 3 29% of keywords have quality score = 4 We have thousands of keywords that are electronic part numbers. All keywords use phrase matching. We use dynamic keyword matching in the ads. I dug deeper. I chose random keywords (and corresponding landing pages) from lower quality scores (1,2,3,4) and higher scores (5,6,7,8,9,10). What is the difference? Examples: Quality score 1 = http://www.usbid.com/parts/LM2901 2 = http://www.usbid.com/parts/BZX84-A20 3 = http://www.usbid.com/parts/MAX4796 4 = http://www.usbid.com/parts/TMP302A 5 = http://www.usbid.com/parts/LTC4267-3 6 = http://www.usbid.com/parts/CAT1161LI-28-G 7 = http://www.usbid.com/parts/DS1216C 8 = http://www.usbid.com/parts/R10S-E1Y1-J5.0K 9 = http://www.usbid.com/parts/208M822-19B11 145785-000 10 = http://www.usbid.com/parts/TP3-PNEU-0.250 243362-000 Notice URLs with score 9 and 10 have url-encoded space (%20) -- just pointing it out. What is the difference between these pages that have such different quality score? And, interestingly enough, the majority of example keywords in the Urls above (LM2901, BZX84-A20, etc) have zero impressions and zero clicks thus far. Yes, the keywords have low traffic because this is exactly what people search for an purchase when making a B2B component buy. It's all about the exact part number. **I'd love specific suggestions of how to improve quality score of pages with a 3 or lower! ** Thanks kindly, Loren
Paid Search Marketing | | groovykarma0 -
Looking for Reviews on Ad Matching Company "Vertical Search Works"
Hey there, We got cold called by "Vertical Search Works" - VerticalSearchWorks.com and while it sounds great (low CPC compared to our current PPC stuff) on great networks (DIY, HGTV), no contracts, pause anytime... But RipOffReport has two bad reviews on them and I have not been able to search out anything else on them online. If anyone has insight before we start working with them, let me know! Thanks!
Paid Search Marketing | | WineCellarInnovations0