Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Tag clouds: good for internal linking and increase of keyword relevant pages?
-
As Matt Cutts explained, tag clouds are OK if you're not engaged in keyword stuffing (http://www.youtube.com/watch?v=bYPX_ZmhLqg) - i.e. if you're not putting in 500 tags.
I'm currently creating tags for an online-bookseller; just like Amazon this e-commerce-site has potentially a couple of million books. Tag clouds will be added to each book detail page in order to enrich each of these pages with relevant keywords both for search engines and users (get a quick overview over the main topics of the book; navigate the site and find other books associated with each tag).
Each of these book-specific tag clouds will hold up to 50 tags max, typically rather in the range of up to 10-20.
From an SEO perspective, my question is twofold:
1. Does the site benefit from these tag clouds by improving the internal linking structure?
2. Does the site benefit from creating lots of additional tag-specific-pages (up to 200k different tags) or can these pages become a problem, as they don't contain a lot of rich content as such but rather lists of books associated with each tag?
Thanks in advance!
-
Alexander,
I think you may have answered your own question. If Matt Cutts says they are fine but don't use them to increase your potential keyword percentage, I wouldn't do it. If you utilize a tag cloud to help navigate your site/posts/pages then go for it.
As always, it always comes down to quality, unique content. There is no way of getting around it, so just build excellent site navigation, and proper linkage in your homepage content and you're set.
Best of luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too much internal linking?
Hi everyone, Too much of anything is not good. In terms of internal linking, how many are too many? I read that the recommended internal links are about 100 links per page otherwise it dilutes the page's link equity. I have a concern about one of our websites - according to search console, the homepage has 923 internal links. All the pages have a corresponding /feed page added to the page URL, which is really weird (is this caused by a plugin?). The site also has an e-com feature, but it is not used as the site is essentially a brochure and customers are encouraged to visit the shop. I assume the e-com feature also increases this number. On the other hand, one of the competitors we are tracking has 1 internal link site-wide. Ours is at 45,000 site-wide. How is it possible to only have 1 internal link? Is this a Moz bug? I know we also need to reduce our internal links badly, however, I'm not sure where to start. I don't know how these internal links are linked together - some aren't in the copy or navigation menu. When I scan the homepage links using 'check my links', the total links identified for the homepage is only 170. kAeYlTM
On-Page Optimization | | nhhernandez0 -
Multiple H1 tags on Squarespace blog page?
Hi All, I use Squarespace and while running my site (https://www.growmassagebusiness.com) through programs am seeing that my blog posts are being seen as one page with multiple H1 tags. I read through the SS help desk and found back in 2015 someone wrote that it's not a bit deal b/c of HTML5 and that the search engines will read each blog post as a sub-page. I'm not so sure about that and wondering what the experts think? If that is screwy then I'm considering possibly making each blog post it's own page rather than using their blog posting format.
On-Page Optimization | | rajam0 -
Should an internal link open in a new tab or in the same window?
Should an internal link open in a new tab or in the same window? Seems like this is an issue that has never had a definitive answer one way or the other. But I couldn't find any recent articles from reliable sources taking a stance and answering this question. Does anyone know if user engagement metrics (time on site, bounce rate, pages per visit) are impacted if a user clicks a link that opens in a new tab? Thanks!
On-Page Optimization | | NicheSocial0 -
Alt text / internal linking
Hi everyone A question about best practice when linking from pictures on our homepage - hirespace.com We have an option of using divs with background images (nicer in terms of design) but it means that we can't use anchor text or alt text to show Google what these internal links are about. The other option is to use images which do not allow us as much flexibility in terms of CSS but would allow us to use alt text. There is also an opinion that we should have separate text links at the bottom of the homepage to get the anchor page in. What is best practice in this situation - is alt text worth sacrificing some CSS flexibility for? How important is anchor/alt text for internal linking? Thanks guys.
On-Page Optimization | | HireSpace0 -
Category page canonical tag
I know this question has been asked a few times on here but I'm looking for very specific advice. Currently when you go to a category, say http://www.bronterose.co.uk/range.html, a canonical tag is added to the head of the page. There are plenty of "variant" pages which carry the same tag, for example: /range.html?p=2
On-Page Optimization | | crichardson9
/range.html?p=3
/range.html?dir=asc&order=price
/range.html?dir=asc&limit=all&order=price Is it wise to push the "link juice" for each of these variant pages to the top level page? Or should each variant page have its own unique canonical tag? After reading many blog posts, guides and papers I'm truly confused! Any general guidance or recommendations would be much appreciated. Chris.1 -
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
On-Page Optimization | | Web3Marketing870 -
Does Title Tag have to be in the HEAD tag?
We are using templates that load the same header for every page. I'd like to just include a different title tag in the "body" template of each page. If I was to do this, does it affect SEO at all?
On-Page Optimization | | moziodavid0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0