Does sitewide SEO affect PPC Quality Score?
-
When evaluating a PPC landing page for Quality Score, does Google evaluate the other pages that the landing page is linked to?
For example, if we have a well optimized page on the site for "Widgets", can it outscore a well optimized PPC landing page that is isolated in a "disallow" directory with no links into or out of the page?
I'm not sure if I am making myself clear...
-
From what my dedicated AdWords rep tells me, Quality Score is PRIMARILY based on CTR...however there is a small weight to text ad and landing page relevancy. My rep has told me that if my landing page meta title, H1 & content use the keyword, then the landing page will have a good relevancy rating....beyond this, don't worry about it.
I've asked him several questions about improving On Page SEO items to improve my Quality Score. He told me to focus on CTR, since this is primarily what determines Quality Score.
I recommend optimizing your text ads to increase CTR, which will result in a high Quality Score....use the keyword in your text ad headline, line 1 or 2 ad copy, and the display url. I also recommend using dynamic keyword insertion...preferably in headline.
Also go through your search query reports, identify keywords that generated lots impressions & low clicks, and add these keywords as a negative keywords. This will increase CTR & Quality Score...especially for your broad match keywords.
You can even go a step further in your campaigns to ensure high quality score... Stop using broad match...just use exact, phrase, & broad modified match type for every keyword.
Also remember that Quality Score is a long term metric, Google is looking at the CTR for the week, month & year...so don't expect changes you make today to impact your Quality Score tomorrow.
-
That's what I thought. I just read something to the contrary. Does anyone else know anything different?
-
Google wants to keep natural results and paid results separate and does not consider SEO factors when calculating your Adwords quality score to the best of my knowledge.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this PPC claim true?
I want to optimise our marketing spend and was concerned about the high conversion rate of one of our products. When I suggested stopping PPC I was offered this advice: 'It is vital to keep spending on brand terms to prevent competitors bidding on your brand terms and taking the top positions' This this true and if so why would anyone want to bid on our brand terms?
Paid Search Marketing | | FBS1 -
PPC - Fixing the campaign so ads always rank in positions 1 - 3
Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson0 -
Is there a tool that can use measure and improve the quality score of my PPC landing pages?
Hey guys, I'm trying to improve the quality score for a few of my PPC landing pages. Does any one know a Tool that can help me in the process. Something kind of like the "on page grader" but for quality score. Thanks
Paid Search Marketing | | Felip30 -
How long does it ramp up a PPC campaign?
I was speaking to a SEO the other day. He is going to be working on an ecommerce site soon. I was suggesting that he might want to augment his SEO efforts with PPC in order to be able to show some results in the near term, as it would most likely take some time for his SEO work to be showing results. His response was that while he hasn't utilized them as much, he's found that it can take 3-6 months to get a PPC campaign to really make money. I'm just curious if you guys feel that this is an accurate statement?
Paid Search Marketing | | brettgus0 -
Do organic penaltys affect paid prominence?
This is a hypothetical question, we're pitching to a potential client tomorrow and I noticed they currently rely almost entirely on AdWords but engage in some pretty sketchy link building schemes. And so that got me thinking, is there any evidence to show that when a site is penalised for their organic results it has an affect of any kind of paid searches?
Paid Search Marketing | | AndieF0 -
Convince me I need a professional PPC service provider
Very new to SEO and somewhat new to PPC but I have managed a few campaigns before for an old website. I am very good with numbers, calculating ratios, conversions, etc. I have a strong analytical and business mind and the theory behind PPC makes sense to me. I know my target audience very well. I am an expert in the that field but I am not an expert in PPC. I am just starting out with a very small website advertising myself as a professional consultant in my field. The thought of spending extra money on a PPC guru when that money could go into my site or pay for visitors is a little scary. Do you think I can learn and teach myself all the tricks of PPC or is this an area where it really makes sense to hire an expert to do the work for me? My budget would be small at first ($500 or less per month) so every little dollar helps. Thanks.
Paid Search Marketing | | frankthetank21 -
Your site is in organic results for adwords keyword - improved quality score?
Let's say I am targeting a keyword "Blue Widgets Cityname" with an AdWords campaign. My SEO landing page is coming up in position #6 in the organic results for this keyword. Because I have my website in the organic search results, does my quality score automatically improve? Conversely, my quality score could go up because the organic search results facilitate a higher CTR for both the ads and the organic results. However, I am wondering if there is a quality score algorithmic component that automatically makes my quality score go up simply because the same domain I am targeting is in the organic results.
Paid Search Marketing | | qlkasdjfw0 -
PPC Management Software Recommendations?
What is your favorite PPC Mgmt software? I was looking over my options and wanted to see if anyone has any recommendations? I've always done this manually but would like to find software that can allow my bids to put me (for example) in the third place position on Microsoft adCenter. Thanks,
Paid Search Marketing | | celife
Chris0
