Question regarding eCommerce sites, relative URLs and secuirty certificates
-
We recently installed a new SSL certificate on an ecommerce site. Our IT Director is insisting that all pages on the site must be coded in such a way so that the address bar maintains a green background when a visitor is navigating the site after navigating to a secure page or logging in.
I have worked on many ecommerce sites and never has this been an issue. Amazon does not use the green bar....but they are Amazon.
In order for this to work, he is insisting that all internal URLs be coded as relative instead of absolute.
How bad is this for SEO or does it really not matter that much? How crucial is it for trust and security?
Opinions welcome!
-
Dana,
/blog would be ok in some circumstances, and ../blog in others. It depends on where you are linking from and to. The ".." means the page being linked to is one level up in the hierarchy defined by the path. So if you're linking to www.mysite.com/notblog/filename from www.mysite.com/blog/postname you would use .. while if you are linking to www.mysite.com/blog/filename you would not.
Your developer is probably insisting this because the security certificate doesn't validate on the development or Q&A site, or possibly because you use subdomains. I don't see why an absolute path on the same domain would cause an error.
-
Thanks Streamline! Would this happen because of the ".." before the forward slash? In other words "/blog" would be okay yes?
-
Relative URLs are not inherently bad for SEO, but they oftentimes trip up webmasters if less than 100% of the links on the site are valid. For example, using a link like "../blog" will tell the search engines to go to http://www.mysite.com/blog/blog and then http://www.mysite.com/blog/blog/blog and so on, causing the crawlers to get trapped in an endless loop which is obviously not ideal for SEO. So as long as you are on top of making sure the relative URLs are always valid, then you should be fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
BEST WEBSITE/SEO/DIGITAL MARKETING AGENCY FOR A GROWING MULTI-SITE MEDICAL PRACTICE [Edited by moderators]
[This content has been removed by moderators as off-topic. The Q&A Forum should not be used for job posting or recommending SEO companies and, as commenters have pointed out, we have a specific resource for this information]
Conversion Rate Optimization | | KetamineTreatmentCenters0 -
UX and/or Conversion Help for Ecommerce
Good Morning, We recently revamped and relaunched our ecommerce website and we believe we have built a great site that is easy to navigate, find what you're looking for, get all details, and purchase. We were hoping to get some of the Moz community to take a look at the site and let us know if you have any suggestions on usability or conversion techniques that we could implement to improve user experience and amount of orders placed. You can view our site here Looking forward to your feedback. Thanks in advance
Conversion Rate Optimization | | Prime850 -
Question regarding on tracking
Hi guys, We are tshirts printing company.
Conversion Rate Optimization | | WayneRooney
We have of course a website and we have around 18k monthly visitors.
We get around 75 daily quotes.
We are not E commerce so we dot sale on the website. We can get all the information from Google analytic regarding to how many quotes we got and from where they came from but we can't know how many quotes was converted. I heard that i can add ref code on the url and then i will see that code in our quotes system and i will know from where that quote arrived.
Another thing that i know i can do is that the system will remember that first url that the visitor enters the site so like that i can know exactly from each url we got the quote and i know that the professional name for this is SESSION. So after all this, the obvious questions here is, Is everything that im saying here is make sense ?
Can i add SESSION to WordPress site ? And how easy is that/or the cost for that ?
For all of you the expert out there, is this the right way to track everything if you are not eCommerce ? Any help are welcome !!0 -
Question about conversion rate in ppc
Hi guys, Im managing the campaigns in the company that im working and so far i think that the results are o.k more or less. The problem is how can i really know if it is o.k ?
Conversion Rate Optimization | | WayneRooney
I really don’t have any data to compare to… For example, this is campaign from the insurance niche from the uk : Clicks – 132
Impr – 6,958
CTR- 1.90%
Conversion – 20 (Not inducing the one that calls the office)
Conversion rate – 16%
Total cost – 704£ How can i know by these number that the campaign is working ? Same here (T-shirts campaign for the Spanish market): Clicks – 1,219
Impr – 26,177
CTR- 4.66%
Conversion – 56
Conversion rate – 4.5%
Total cost – 493€ Probably you will say, check how much you spend and how much you got back ?
This is also a problem for me. I can see the numbers of the conversion but because we are not eCommerce so i cant really know the total income. Do you know if there’s is a way that each for quote that coming to our system
so i will know where it came from ? Like a comment in the url or something ? I think that 90% of our income/quotes comes from the organic as we are ranking very high in Google so its a bit mixed in the system. Any feedback or tips here on this will be very welcome…0 -
Is checkout page setup (in regards to abandonment) this sensitive?!?!
About a week ago, I added a google checkout button (which wasn't really positioned well) & option to add a note on my checkout page for my site. Over the next three days, my cart abandonment was 100%!!!!! 16 customers got to checkout, but all of them dropped out... I was starting to freak out and finally took the google button & note option down. Since then, I'm back up to about 50% abandonment. Is the ecosystem of a checkout page really this sensitive? If so, holy S#$%! Just wondering if anyone has any general advice or links for me to study up on checkout abandonment. Maybe we can get a Whiteboard Friday discussing this?
Conversion Rate Optimization | | PedroAndJobu0 -
Setting Up Ecommerce Tracking for Google Analytics?
Hello SEOmoz members, this is my first forum post, so i hope that it goes well. my question for today is, How can i set up set up Ecommerce Tracking for Google Analytics, if my website Does NOT use a Shopping Cart tool? I am currently SEO'ing a couple of Translation Service websites, and the Ordering System is a little different from the regular Shopping Cart tool that you would normally find on a Product website. so far i have added the analytics code to all the pages so i can track my SEO efforts, but is there no way to track the sales from each visitor if the website only provides Quotes? the website has a Quote form setup into 3 steps, and at the end of step 3, a general price is generated for the visitor and a CSR is supposed to contact them to completete the order. we can normally see the total orders and clients in our own system, but does anyone have any way to combine SEO with this information, like how google analytics Ecommerce can? if anyone could provide any helpful information, i would be very Greatful. thank you!
Conversion Rate Optimization | | misterSEO0 -
Improving Bounce rate, Time on Site & Pageviews per visit
Based on what seems like a general agreement that the Panda update has modified Google's algorithm and on page metrics such as Bounce rate, Time on Site & Page views per visit are now vital to a websites rankings. What methods are you using to improve these metrics? Have they worked?
Conversion Rate Optimization | | donthe0 -
How Quality Score relates to Cost-per-acquisition CPA
I'm running purely CPA campaigns at the moment and I'm wondering if my Quality Score is at all relevant. My understanding is that Quality Score is closely tied to clicks, so if I'm not targetting that (but conversions instead) then the Quality Score is not something I need to pay any attention too. In fact, it seems kind of irrelevant. Do any experts out there agree or disagree? I would love some clarity! I've never seen Google refer to conversions or CPA when it talks about Quality Score.
Conversion Rate Optimization | | rfjc0