Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
LSI keywords logic - enter in meta and bold in text?
-
Hello,
In the lack of good info about this on the Internet, let me try here.
- I know that it is a good idea to put LSI keywords in natural flow in the body text of the article.
But shall I also put LSI keywords as a meta? In the same manner as doing with non-LSI keywords? Or shall I only reserve meta for non-LSI keywords?
- In body text, shall I emphasize LSI keywords in bold? As non-LSI keywords already does.
This is a bit confusing as I don't wan't LSI keywords to take over show from my long tail (phrase) keyword.
I will appreciate if someone could share a bit light over this.
Thanks in advance!
-
- Actually, more so that I "show" search engines what is important to me, guessing that it will then maybe give me some ranking boost.
Thanks, nice answer
-
Thanks, good clarification!
-
-
If you are talking about the meta keywords tag, don't bother. Google and other search engines don't use it for anything that would benefit you.
-
Does putting those words in bold do anything to benefit users, or are you doing it because you believe it will bold words somehow help improve your position in search results? If it makes something more clear to users by making certain words bold, and doesn't look ugly or stupid, then do it. If there is no benefit to your readers to have seemingly random words in bold, then don't do it.
"LSI" is just a fancy term for synonyms, which are something any writer (SEO or not) should be using so your writing is not repetitive. "Long tail keywords" is just a fancy term for "things people actually search". Write naturally, and think about how people speak and write if you want more "long tail" search traffic.
-
-
As meta keywords - no. As part of your meta description - maybe. Like with your body text, it must flow naturally.
Your meta description should contain your main keyphrases, by which time you wont have much room left for anything else as Google only looks at the first 150 - 160 characters anyway. Anything beyond that a) will get truncated and b) looks like keyword stuffing.
In your case, I'd focus on sliding the LSI keywords in to your body content where natural and not worry about including them in your description.
p.s It should go without saying that 'meta keywords' holds pretty much zero value in SEO anymore. Even Yahoo doesnt care about them much these days.
Further reading: http://www.seomoz.org/learn-seo/meta-description
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Description for ALL my Posts is Being Overwritten!
Every single one of my posts meta descriptions are being overritten with the same meta description! I use Yoast and have proper meta descriptions in my posts, but something seems to be overriding them. https://ibb.co/rcgWNXb Any idea what could be causing this? Thank you!!! Mike
Technical SEO | | naturalsociety1 -
Yoast and wordpress duplicate meta
I'm using the Yoast plugin with wordpress and have noticed in my HTML I have duplicate meta data. For example my header starts with
Technical SEO | | simonatkinsphoto
<title>(title) </title<span><<br /><meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:site_name</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><span><meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:description</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><br /></span></span>Then I have the 'This site is optimised by Yoast" tagline followed by the same meta -<br /> <span><meta </span><span class="html-attribute-name">name</span><span>="</span><span class="html-attribute-value">description</span><span>" </span><span class="html-attribute-name">content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:title</span><span>" content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:description</span><span>" </span><span class="html-attribute-name">content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:site_name</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><br /></span></span></span></span>Is this likely to cause problems with Google and is there a way to stop both wordpress and Yoast adding meta to the header. </p></title>0 -
If you use canonicals do the meta descriptions need to be different?
For example, we have 3 different subsites with the same pages. We will put canonicals so they reference the main pages. Do the meta descriptions have to be different for each of the three pages? How does Google handle meta data when using canonicals?
Technical SEO | | Shirley.Fenlason0 -
Meta Titles and Meta Descriptions are not Indexing in Google
Hello Every one, I have a Wordpress website in which i installed All in SEO plugin and wrote meta titles and descriptions for each and every page and posts and submitted website to index. But after Google crawl the Meta Titles and Descriptions shown by Google are something different that are not found in Content. Even i verified the Cached version of the website and gone through Source code that crawled at that moment. the meta title which i have written is present there. Apart from this, the same URL's are displaying perfect meta titles and descriptions which i wrote in Yahoo and Bing Search Engines. Can anyone explain me how to resolve this issue. Website URL: thenewyou (dot) in Regards,
Technical SEO | | SatishSEOSiren0 -
Two META Robots tags on a page - which will win?
Hi, Does anybody know which meta-robots tag will "win" if there is more than one on a page? The situation:
Technical SEO | | jmueller
our CMS is not very flexible and so we have segments of META-Tags on the page that originate from templates.
Now any author can add any meta-tag from within his article-editor.
The logic delivering the pages does not care if there might be more than one meta-robots tag present (one from template, one from within the article). Now we could end up with something like this: Which one will be regarded by google & co?
First?
Last?
None? Thanks a lot,
Jan0 -
Registered Trademark in a Meta Title or Content
I know that registered trademarks don't hurt SEO, however if the trademark is used in the middle of a popular search phrase (see below) will it hurt the site's chanced of getting ranked for this term. Example: Funkybrand® Shoes PS I found one brand that used the trademark Acuvue® contact lenses. thanks!
Technical SEO | | yanaiguana1110 -
#hashtag Anchor text within content
Hi, i have a question about anchor text within my sites content. It 'jumps' to content displayed further down the page via a side navigation at the top. These links don't take you away to any other page, instead take you further down the page to the relavent content. My question is this: I've noticed in the URL that the anchor text - #jumpnavlink is placed at the end of the pages URL like so.. www.mywebsite.com/example-page.php#jumpnavlink Is this creating a problem for duplicate content?
Technical SEO | | SeoSheikh
Is it creating a new URL for viewers to use?
Is it ok to have lots of these running throughout my sites content pages? Many thanks for any light that is shed on this one! Cheers
Alex0 -
Site disappearing from search for a certain keyword
I was wondering if someone has encountered the same problem as me. I was doing some changes on the frontpage of one of my clients' website, especially some redirections, and my site has disappeared from Google for the main keyword on the page. So, if I look for my page on Google, instead of seeing my page first, I no longer see my page, at all. All I've done was a 301 redirection from index.html to the domain name. Now, I changed everything back to how it was before. More precisely, I've done that 2 weeks ago. But, no change in Google. I checked Bing and Yahoo, my site appears first when I search for that specific keyword. Any ideas how long will it take for Google to see that I am not doing anything wrong with redirections? Or any idea at all?
Technical SEO | | webmasterles0