LSI keywords logic - enter in meta and bold in text?
-
Hello,
In the lack of good info about this on the Internet, let me try here.
- I know that it is a good idea to put LSI keywords in natural flow in the body text of the article.
But shall I also put LSI keywords as a meta? In the same manner as doing with non-LSI keywords? Or shall I only reserve meta for non-LSI keywords?
- In body text, shall I emphasize LSI keywords in bold? As non-LSI keywords already does.
This is a bit confusing as I don't wan't LSI keywords to take over show from my long tail (phrase) keyword.
I will appreciate if someone could share a bit light over this.
Thanks in advance!
-
- Actually, more so that I "show" search engines what is important to me, guessing that it will then maybe give me some ranking boost.
Thanks, nice answer
-
Thanks, good clarification!
-
-
If you are talking about the meta keywords tag, don't bother. Google and other search engines don't use it for anything that would benefit you.
-
Does putting those words in bold do anything to benefit users, or are you doing it because you believe it will bold words somehow help improve your position in search results? If it makes something more clear to users by making certain words bold, and doesn't look ugly or stupid, then do it. If there is no benefit to your readers to have seemingly random words in bold, then don't do it.
"LSI" is just a fancy term for synonyms, which are something any writer (SEO or not) should be using so your writing is not repetitive. "Long tail keywords" is just a fancy term for "things people actually search". Write naturally, and think about how people speak and write if you want more "long tail" search traffic.
-
-
As meta keywords - no. As part of your meta description - maybe. Like with your body text, it must flow naturally.
Your meta description should contain your main keyphrases, by which time you wont have much room left for anything else as Google only looks at the first 150 - 160 characters anyway. Anything beyond that a) will get truncated and b) looks like keyword stuffing.
In your case, I'd focus on sliding the LSI keywords in to your body content where natural and not worry about including them in your description.
p.s It should go without saying that 'meta keywords' holds pretty much zero value in SEO anymore. Even Yahoo doesnt care about them much these days.
Further reading: http://www.seomoz.org/learn-seo/meta-description
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking fluctuations
Hi For last month my website was ranking to 5 positions for this keyword (Magento Development Company). But recently (28-nov) it's out of 100, some time it's showing on 25 position but not showing in top 5 position. Here is my url (for analysis): https://magnetoitsolutions.com/services/magento-development/ Please explain why my keyword rankings are often not showing in the search listings. Note: There are some other keywords of different pages start getting ranking drop. please let me know is there anything i need to change. Thank
Technical SEO | | harrysamson0 -
Use keywords that has another keyword in it for another link
Hi, I have these two links: A1 & A2 and the keywords for them are these: Pest control for A1 Pest control service for A2 is google smart enough to differentiate these two & rank the exact page for them accordingly? or does google guess pest control keyword in A2 link as well? please help me with this issue. & the same with these : termite inspection & termite inspections Arizona!! many thanks Shervin
Technical SEO | | Shervin0 -
Can you force Google to use meta description?
Is it possible to force Google to use only the Meta description put in place for a page and not gather additional text from the page?
Technical SEO | | A_Q0 -
What punctuation can you use in meta tags? Are there any Google does not like?
So I know you can use dashes and | in meta tags, but can anyone tell me what other punctuation you can use? Also, it'd be great to know what punctuation you can't use. Thanks!
Technical SEO | | Trevorneo1 -
Multiple pages - Similar keywords
I'm working on a site with a parent page and two minor pages all dealing with the primary/root keyword "log siding" - How do I optimize all three pages without bastardization of the primary keyword? Parent page - keyword: half-log-siding and log-siding Child Pages (linking from the parent) cedar-log-siding and Pine-log-siding. They all feature "log-siding" and grade well for that keyword (as well as their own long-tail keywords), yet I think based on my rank tracking that Google is unhappy with the multiple pages all (seemingly focused) on log-siding. Any ideas how I can effectively target all the long-tail keywords within their respective landing pages and not draw a penalty from Google towards my parent page and the root keyword? Thanks, Bill
Technical SEO | | Marvo0 -
Google Webmaster Tools: Keywords
Hi SEOmozzers! I'm the Dr./owner/in-house SEO for my eye care practice. The URL is www.ofallonfamilyeyecare.com. Our practice is in O'Fallon, MO. Since I'm an optometrist, my main keywords are "optometrist o'fallon" and "o'fallon optometrist". As I get more familiarity with SEO, Google Analytics and Webmaster Tools, I've discovered the Keywords that Google feels best represent my website. About a week ago I noted Google counted 21 instances of "optometrist" on the 28-30 pages of my website, which ranks as #32 in the most common keywords. #1 is "eye" with 506 instances. Even though 21 occurrences seemed low, I went though every page adding "optometrist" a couple times in the body where it would naturally be appropriate. I also added it to the address shown on the footer of every page. I changed the top navigation option of "meet Dr. Hegyi" to "our optometrist". I must have added at least 4 occurrences to every page on my site, and submitted for a re-crawl. I even tried to scale back the "eye" occurrences on a few pages. Today I see that Google has re-crawled the site and the keywords have been updated. "Optometrist has DROPPED from #32 to #33. Does anyone have any ideas or suggestions why I'm not seeing increased occurrence in Googles eyes? I realize this may not be a big factor in SERPs, but every bit of on-page optimization helps. Or is this too minor of an issue to sweat? Thanks!
Technical SEO | | JosephHegyi0 -
Can Google read text in Javascript?
We have just completed the redesign of our product page, which you can see here: http://www.uksoccershop.com/p-19045/2011-12-Chelsea-Adidas-Away-Football-Shirt.html Because we want the select size / add to basket section to appear prominently, you can see we are showing only a snippet of the product description in this section and then user has to click "more" to see it. My question is, can Google read the product description here since it's in Javascript? The code is as follows: 2011-12 Chelsea Adidas Away Football Shirt £44.99 Item Code:379606 Brand new, official Chelsea away shirt for the 2011/12 Premiership season, available to buy in adult sizes S, M, L, XL, XXL, XXXL. This football shirt is manufactured by Adidas and is black in colour.[ More...](javascript:void(0);) Brand new, official Chelsea away shirt for the 2011/12 Premiership season, available to buy in adult sizes S, M, L, XL, XXL, XXXL. This football shirt is manufactured by Adidas and is black in colour. Cheer on the Blues in style in the new adidas Chelsea Away Shirt, featuring a striking blue blocked design on an imposing black background complete with the club crest and adidas logo embroidery across the chest for a great style on or off the pitch. The new Chelsea Away Shirt is designed with adidas' ClimaCool technology to bring moisture away from your skin, keeping you cool, comfortable and performing at your best as you emulate the skills of Frank Lampard, Fernando Torres and John Terry on the pitch. Customise your shirt with Premiership shirt printing for your favourite Chelsea stars or choose your own custom name and number. Adult Football Shirt
Technical SEO | | ukss1984
Short sleeves soccer jersey
Chelsea club crest to left chest
adidas logo and stripes
Print sponsor to centre
ClimaCool technology
Machine washable Product code: 379606 The 2011/12 Chelsea away football kit is released on 7th July 2011. <form name="currenychange" action="http://www.uksoccershop.com/p-19045/2011-12-Chelsea-Adidas-Away-Football-Shirt.html" method="get">
<select class="topselectbox" onchange="this.form.submit();" name="currency" style="float:right;"> <option value="USD">US Dollars</option> <option value="EUR">Euro</option> <option value="GBP" selected="selected">UK Sterling</option> <option value="AUD">Australian Dollars</option> </select>
</form> Available Now [Be the first to ask a question](javascript:void(0); "Ask a Question")
[Be the first to review this product](javascript://) Rating: 5 out of 5 stars <form name="cart_quantity" action="http://www.uksoccershop.com/p-19045/2011-12-Chelsea-Adidas-Away-Football-Shirt.html?number_of_uploads=0&action=add_product" method="post" enctype="multipart/form-data"> Which parts of this is Google going to be able to read? Should we make the product title our H1 header for this page and can it currently read that within the code above? </form>0 -
Keyword Difficulty Tool
Hi Mozzers! Randfishkin just posted yesterday a very nice important and helpfull post, about keyword difficulty. I will be happy, if you can write here the metrics from reports of keyword difficulty, to know more about position of our website on SERP, and to know more what to engage if someone is ranking higher than me, with same metrics of the report of keyword difficulty. It would be very nice, if we talk on this topic here about keyword difficulty how to's. Thanks
Technical SEO | | leadsprofi0