Quick wins for new page

[neooptic]

Hi! I recently put this page live for a new client targeting the term 'hospitality IT' in the UK.

http://www.antana.co.uk/hospitality-IT.html

I've done a bit of guest blog writing and the page is currently #10.

There are very links to the site overall, and only a handful to the page itself. Should I focus on building links to the root domain or the page, and is there any other quick changes I can make to give it a boost?

Thanks!

[neooptic]

Some great tips here! Thanks guys. Regarding guest blogging, I've had some pretty fantastic results. My tips are to make sure the site is REALLY relevant and don't use keyword rich anchor text.

[AlanMosley]

no I don't think it is worth it. If a very well respected blog that rarely has a guest blogger that invites you then maybe. but some blog that is easy to guest blog on, I very much doubt it. It is my opinion that SE's will see it much like a directory.

any link that can be self obtained is not what search engines are looking for. they are looking for links that are awarded to you from others. I think it more likely getting a penalty for unnatural link profile either by algorithm of manually.

Think like a SE, if you see a blog that has many blog articles by guests linking back to a mismatch of sites would you think it a good way to judge the quality of those sites?

In 2013, this is my strategy.

Clean code with perfect crawlability.

Perfect internal linking, no redirects, broken links see http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank

Using html5 tags and schema.org Show the search engine exactly what you want them to see, what is layout, what is content and such.

with links, get quality links if the opportunity ever comes, but don't force them, let them grow naturally.

[Bondara]

Hi Alan,

Are you saying that guest blogging is not worth it? I hear all over the web from authority SEO's that guest blogging does work very well, just depends on the quality.

Thanks.

[AlanMosley]

I doubt if your guest blogging will help, links that are self obtainable are rarely if ever of any worth.

I can tell you that you have 75 broken links each one wasting link juice, you also have a canonical problem with your homepage. You can access your home page thought 3 urls http://www.antana.co.uk
http://antana.co.uk
and if I click on your logo I go to http://www.antana.co.uk/index.html

Page rank is flowing from your home page thought your internal links and most of it ends up on http://www.antana.co.uk/index.html

Change the internal links to pit to either http://www.antana.co.uk or http://antana.co.uk then 301 redirect the other 2 urls to the one you choose to go with.

[TomRayner]

The web page is already reasonably quick, but there are a couple of quick changes you can make to make it even quicker, and as we know page speed can be quite an important ranking and conversion factor.

Looking at the GTMetrix report for your page, you can see that you can utilise browser caching and gzip compression.  If you go to the recommendation, click on it, click "what does this mean" in the top right of the box and then click more - you'll get detailed instructions on how you can make the changes, which are relatively simple.

As for links, I'd build some directly to the page where applicable, but don't neglect the root domain, as its link equity will pass to your internal pages with the site structure that you have.

Hope this helps.