Feeling "vision limited" in the linkbuilding process
-
Hi there! My client has a web about kitesurfing (he offers a bilingual kitesurf camp) and after thinking about linkbuilding actions I've come into conclusion that the only effective way of generating backlinks is make the sharing NATURAL via high quality CONTENT creation and distributing it through different digital channels as some of you told me before. The problem is that the website is much 1.0 (static) rather than 2.0 (there's no blog and there's neither time nor resources to mantain it). Therefore I feel I bit limited in the process.
Does anyone share my statament? Any advice?
Thanks in advance
-
I agree that it is really hard to convince people to generate content and even when you convince them they will usually fail to produce it.
Now.... keeping that in mind... can you understand why it is not a good idea to distribute you content to other websites? Especially if it is great content. Keep this very limited, very valuable and very hard to get resource to yourself so that you get all of the traffic, you get all of the links, you get all of the likes.
The people who will not produce the content just do not have the will to compete. So, if you can produce content, instead of doing SEO for people who don't have the will to compete start producing content for your own site and you might have great success.
-
Nice site, great product. You need to sell them on a blog though - it'll be one of the best marketing investments they make.
Something like a camp always has a story to tell, because there are always new people involved and things happening. Photos, updates, achievements - that all good stuff and use that for facebook as well, which will probably pick up engagement from those involved. That's the background chatter sorted.
Big content I'd be thinking about in depth guides for young people getting in to the sport. The team page suggests that they have the expertise on hand, so you need to start tapping in to that. Hmm.... "Actor by training, teacher by vocation, Nacho does it all: DJ, storyteller, avid Facebooker, videographer, karaoke king, and daydreamer… If Nacho’s around, fun is never far away." - Get that guy on video once a month answering a question,. Transcribe that, add in some diagrams and you have the start of some good content. If he won't do that get one of them in a google hangout and do it.
I think SEO is becomming more and more about how we interact with clients and get them on board. It's certainly out biggest challenge with ongoing clients at the moment, but that is the only way to it really to work. You could easily get some content outsourced for that topic, but if these guys are such experts then that is what needs to come across on the site. That way you'll not only be building great content to SEO benefit, but selling the product at the same time.
-
thanks Mike.
-
thanks Mat. here's the link:
-
You are running into the same issue every SEO and content marketing consultant has run into. We keep telling the people who are paying us that they need to generate content and they nod their heads vigorously, but when it is time to generate (or pay to generate) that content, all we hear are crickets. One of the biggest issues I ran into as a consultant was getting people to do literally anything. That is honestly a huge reason why I moved into an inhouse roll. I just got tired of waiting for content.
The only thing you can do is to hope that they are willing to outsource their content creation. Push comes to shove, you can always fire them. Many people don't realize that when you are constantly waiting for stuff from clients, you are wasting your time (and money.) You might as well just drop them as clients and find someone more willing to do what is required to succeed.
I hope that helps!
-
Weird co-incidence. I literally just submitted a YouMoz post about how we got a new sit on top kayaking site off the ground. You could probably follow a really similar process. Unfortunately it will probably take a few weeks for that to be approved for publication (assuming it is).
What I will say though is that these leisure niches can be quite hotly contended. To rank consistently you need a good site and that is usually going to mean time and resources. There are ways of making the most of both, but you still need to ask yourself what it is that makes that site deserve to rank over the competition.
Can you share the URL?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links to "boring" pages
Hello Mozzers, EDIT: Is internal linking enough? This question is my head for a long time. Let's say I have a webdesign company and a website (really?). I have a blog and write quality content on a weekly basis. The content is great and people love it, they share it on social networks and other webmasters link to these articles. Now I have one optimized page, that brings me the business. Lets say: mywebsite.com/webdesign-service On this page I only have boring stuff like saying what I am offering and testimonials and stuff. So basically a page no one shares and no one links to. But it's important to rank with the keywords targeted on this site. How do I get to rank this page? A page that doesn't offer value to anybody. Normally, we shouldn't have pages like this, but some companies do boring stuff and creativity doesn't help. Maybe this question is stupid, forgive me but I don't get it. I am thankful for any answers on this!
Link Building | | grobro0 -
My competitors all seem to use "junk" pages to rank / backlink, how to compete and not cheat
Hello, Page 1 of Google for the word "copier lease" and most other valuable copier leasing terms are dominated by the same 4-5 for organic (PPC too of course, but organic is what I want) They all use some SEO company, so when I go and look for good link oppertunities, most of the pages I find are just SEO companies who of couse would never be interested in a competitor's link. Examples: ajaxunion blogspot com or excellentpoly blogspot com and the list goes on, all just AjaxUnion "blog pages". blog homerenovationguide com /2011/06/15/repair-or-replace is just inhouse SEO making ranking pages for CostOwl. So, its hard NOT to want to throw up a blog farm and do as "the Romans do". What ideas do you all have to get backlinks in this market of Copier Leasing that would hold up. Thanks 6SW66.png 6SW66.png
Link Building | | einstein99992 -
Does using "pring2web" hurt SEO?
I've never really seen this before but one of my clients has 4000+ links from Print2Web. Their rankings are falling back a bit but I'm wondering if this is part of the problem. They don't seem to say their service is about SEO so I'm not so sure this is counted as spam or not. The main concern is that the next closest number of links from one site is only 97. Has anyone heard of this service? Can someone tell me from experience if using this service has hurt SEO efforts? Thanks!
Link Building | | BenRWoodard1 -
Is there a way to easily add "domain:" in front of an entire list of domains you want to disavow?
I'm submitting some disavow reports for clients. As most of you likely know you can either disavow a URL or a domain. So, to disavow a url, you would enter into the text file: http://www.example.com/this_page.html and to disavow the entire domain you would enter: domain:example.com I find that in most cases you would want to disavow the domain. For example, if there is a backlink on www.exampledirectory.com/health/page24/, by the time Google goes to disavow that link it may be on page 25. However, it is super time consuming to take my list of urls from a spreadsheet and type, "domain:" in front and also remove the http://www. Is there a way this can be done programatically?
Link Building | | MarieHaynes0 -
Drop in "Links to your site" in Google Webmaster Tools
Last week I noticed a substantial drop in "Links to Your Site" in Google Webmaster Tools on several of my websites. Upon further investigation the reduced links were from our sister sites. It appears that Google has reduced the number of links they are counting from links in our headers and footers from these sites to our main websites. It is not affecting our rankings or traffic. Is Google doing some clean up with what they are showing in webmaster tools for links from related, owned sites? Any cause for concern?
Link Building | | tdawson090 -
Linkbuilding - Which is best?
Okay so we all know that: 1 Link on 10 Sites > 10 Links on 1 Site (potentially untrue with spammy links on 1 site than 10 links on high authority but that's not the point of this discussion) I've had some discussions at work I seem to be fighting a losing battle... So the questions is... which is better? 1 Link on 1 Site vs 5 Links on 1 Site (same site) We seem to operate on the form of - once we have a link from the site (in most cases blogs for product reviews / guest posts) - that's it , we move on and never talk to them again. For continued growth of links, would it be beneficial if we guest posted on some sites once a month? Then we get a steady stream of links each month.
Link Building | | FreddieChatt1 -
How can I check a website to see if it is "nofollow"?
I'm a little new to SEO, so maybe this is obvious to some . . . I'm attempting to build backlinks by submitting articles, posting on forums etc. I just wrote my forst article for ezine and submitted it. I was feeling pretty good about myself until I mentioned it to someone trying to sell me their SEO services and he said that ezine articles are considered "nofollow" on all their links. Well, that was pretty frustrating to hear! It got me wondering, how many of these other sites have all their posts and blogs listed as "nofollow"? Is there a way for me to figure it out ahead of time? Obviously, there are only so many hours in the day and I would rather focus on posting on sites that will actually help me build backlinks! Thanks for your help in advance!
Link Building | | damon12120 -
Link Building: Feel like ive hit a wall
Hi, I have been doing SEO on my business website for about 4 years now. And it ranks #1-3 for my desired keywords and i always try to add new backlinks and keep uploading new content to a blog on the site as this is where nearly 100% of our customers come from so its important to me to rank high for the keywords related to my industry. However the last few months a competitor has taken over me for a certain keyword, i have researched their backlinks and site and from what i can see they have less content, and less backlinks, onpage seo isnt that great, and alot of the backlinks arent even related where all mine are in the same industry and i always research my backlinks to make sure that site has good backlinks also (i currently have about 48 root domain and 12,000 page backlinks for various pages of my website). The only thing they have over me is domain age, their domain is about 10 years old. I am also trying to target another hard to get keyword that im currently on Page 3 for, im sure over time i will rise to the top and its something i have to keep working at however i feel i wont get to where i want to be because im running out of ideas on where to get backlinks. After 4 years of building backlinks i feel like i have hit a brick wall, i started out by directory submission, then just links from other related sites, then i did a few article submissions and then i started finding it hard to get links so i started buying related links, however i seem to just keep buying and buying because im running out of ideas and it feels easier just to buy them, the only problem is its getting expensive and im now probably spending $80/month on paid backlinks! Although considering im not paying an SEO company its still a lot cheaper! I have gotten to the point where im researching sites that arent even in my industry (however still automotive related) and getting links on sites their on which was going really well, but now even that feels like its coming to an end and im back to submitting to directories their on. So other then directories, paid links, articles etc. what else could i be doing to build quality backlinks? I stopped doing articles because they were so time consuming and i felt like i was only getting backlinks from them that were worthless and held no authority. I have about 4 blogs (all on different IPs) would it be worth blogging on them and building content and dropping links from those to mine or is it not worth the effort when i could just submit articles to article websites?
Link Building | | defyet0