Can Press Releases Be Beneficial for SEO?
-
Can it hurt your website if there are thousands of links to your website from multiple websites with identical content?
Is there a right way to use PR for SEO?
-
Press Releases are meant to get picked up by lots of media outlets. That's the point. For example, if you submit to PR Web, your press release will end up on hundreds of sites. I know from experience that it does not hurt you as I do daily for my clients and my own sites/ companies. It helps as long as they are optimized well and have high quality content that people will want to read. Google et al will select the "best" one(s) to keep in th SERPs and the rest will drift away. Even though those pages with the press release still exist, they have no impact positively or negatively for you, and you won't get a duplicate content penalty as the search engines knows how to treat News.
I agree with Chris that you must understand where they fit into your overall strategy. They are only one small piece of the process. If you build a strategy relying on press releases, you are going to be losing that treadmill battle. -
I also had done press release, avoiding lots of links and focus on publishing on a good web. But i notice that the press release and the entire article has been copied after on another web.
Is that dangerous for a site
-
Having thousands of links from a handful of sites that are exactly the same can hurt you.
Yes, press releases can help with SEO--to a small degree. Don't build your back link strategy around them, though.
-
I'm curious about sbrault74's follow up question. What is the right approach to doing press releases?
-
If the press release is picked up by another site yes. And if you have 3 links back to your website it will count triple. But don't do any more than 3, it will count as spamming.
Companies have whole business models built on this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Menu Question
I have a question regarding to the SEO benefits of different types of menus. Recently, I have noticed an increasing number of websites with the sort of menu like at www.sportsdirect.com, where there is only one main dropdown and then everything is a sub-menu of the sub-menus if that makes sense. Is this approach more, less or equal beneficial to what you see at http://www.wiggle.co.uk/ where there are multiple initial dropdown menus? Appreciate the feedback.
Intermediate & Advanced SEO | | simonukss0 -
SSL for SEO?
To obtain an SEO benefit from an SSL is there any particular type or brand which is recommended or has a track history? It seems you can pay anything between $20 and $???? (For that matter whatever you want to pay!). Any experience gratefully accepted! Thanks
Intermediate & Advanced SEO | | seoman100 -
Yoast Seo + Home Page
Hi All, I'm using Studiopress Genesis Enterprise child theme in Wordpress + InstantWP + Yoast SEO. I have created a standard home page (see image) along with bespoke pages My question is this: When I select Pages | All Pages ... I cannot see the home page and therefore cannot optimise the home page with Yoast SEO. What am I doing wrong? Thanks Mark XQvbFl2taJEgFXJ
Intermediate & Advanced SEO | | Mark_Ch0 -
SEO for an exponentially growing site?
Hey Mozers! I was having a quick chat with a friend the other day on doing SEO for a site that grows in page size at an exponential rate and was just wondering how you would go about optimizing it? The example that we used would be a site that allowed users to upload videos and then have people vote on two videos against each other. So, if there are 100 uploaded videos and each of them are pared up with the other 99 to create a unique voting/battle page which has it's own unique URL, the site can get very large, VERY quickly. Meaning if just one more video is uploaded there would be How exactly would you go about optimizing the site? My biggest area of confusion would be generating sitemaps. I'm aware of best practices with large sitemaps (i.e. having a sitemap of sitemaps, not going over 50k in entries per sitemap etc..) But, how would you go about creating the sitemaps for this website if it's growing at an exponential rate, if at all? If you have any other questions feel free to ask and I'll clarify it. Thanks! 😃 **TL;DR How would you optimize a site that grows at an exponential rate? **
Intermediate & Advanced SEO | | JordanChoo0 -
Can a Hosting provider that also hosts adult content sites negatively affect our SEO rankings on a non-adult site hosted on same platform?
We're considering moving a site to a host that also offers hosting for adult websites. Can this have a negative affect on SEO, if our hosting company is in any way associated with adult websites?
Intermediate & Advanced SEO | | grapevinemktg0 -
Where can I find knowledgeable website developers that know about proper seo!?
I am running a large ecommerce fitness equipment store. It is on magento and there are lots of little issues with the site. Things like url strucutre, not enough text for google to read as far as menus and too many images etc. I am wanting to work with a company that totally understands what I need done to the site to fix it and make sure its in its absolute best shape for seo. I need a real consultant that can help me make changes to my site. I cannot seem to find someone when outsourcing to overseas like india and stuff. Does anyone know of anyone or a company I can contact? If you know of multiple please list. Thank you very much Jake
Intermediate & Advanced SEO | | PEnterprises0 -
Can Anyone show me a site that has followed the seomoz seo rules
Hi i have been reading the seo information on here which is very interesting and i would like to know if anyone can point to any sites that have followed the rules and advice. It is great when you can read the info and rules but i feel it is also better to see a site that has followed the rules and to hear from people who have followed the information and put them into practice and explain what results they have got. I am currently building the following website http://www.womenlifestylemagazine.com so it would be great to see a site that has followed all the rules and who can explain if they work or not.
Intermediate & Advanced SEO | | ClaireH-1848860 -
What is the best permalink structure for SEO?
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well. For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times. Thanks!
Intermediate & Advanced SEO | | stevewiideman0