New feature on the SERPs - anyone know what this is!?

[Webrevolve]

Hey guys,

I've just been doing a bit of searching to give the new Penguin update a good going over and came across the following result on the right side of the page.

As you can see, it's a link to the site that's sitting at the top of the SERP.

At first, however, I thought it was some snazzy AdWords feature. Although, having clicked into the link "20 hours ago", it seems that Google has pulled the snippet from the diy-kitchens.com's Google+ feed.

Anyone seen this before? Is it a new thing? Is it only the top result that's able to get a snippet from Google+?

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[Webrevolve]

I didn't have them circled previously. But I do now.

[Carson-Ward]

Cool, nice find. Is that a company you have circled?

[Webrevolve]

It's definitely pulling the latest update from the website's Google+ page.

Just tried it in a clean IE browser and it shows me the same too.

[Carson-Ward]

That doesn't look exactly like a G+ profile in SERPs - at least not how they're typically displayed. Is the link to a G+ profile?

There's a chance this might be related to a browser extension or plugin that you've given access, and is now serving you ads. Adware used to do this sort of thing all the time. Do you see the link come up when you're signed out in a clean browser with no extensions?

[Webrevolve]

I typed in "DIY Kitchens", yeah. I believe that site is just an eCommerce website -rather than a physical store.

[IOSC]

Yeah I think that I have seen that before.  It looks like a G+ Local page for a company.

Is DIY Kitchens the name of a store in your area, and is "DIY Kitchens" what you searched for?