Is there such thing as too much product information in terms of SEO

[Ev84]

Hi All,

Our website sells products online and is a prestashop system

Prestashop comes with a set form you use to fill in products, however to fill it all you end up creating alot of repeated data. What i need to know, is if you have:

Product name: Audi A6 Rear Lamp Set

Short Description: A Short & Sweet Description

Long Description: A Long Boring Description

Meta Title:  Same as product name

Meta Keywords: What more can be said about an A6 Rear Lamp Set???

Meta Description: Same as long and boring description

Im stuck in a position of having the ability to add extra information (i.e Meta-Tags) But really ill end up repeating what is already in the products natural listing.

In terms of good SEO, is it better to leave Meta Fields empty, or fill them in and be repetitive for product pages?

Thanks all, any guidance will be well appreciated

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| ID | Active (0/1) | Name* | Categories (x,y,z...) | Price tax excl (+10%) | Tax rate | Wholesale price | On sale (0/1) | Reduction amount | Reduction per cent | Reduction from (yyyy-mm-dd) | Reduction to (yyyy-mm-dd) | Reference # | Supplier reference # | Supplier | Manufacturer | EAN13 | Ecotax | Weight | Quantity | Short description | Description | Tags (x,y,z...) | Meta-title | Meta-keywords | Meta-Description | URL Rewrited | Text when in-stock | Text if back-order allowed | Image URLs (x,y,z...) | Feature |
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| Price tax excl | Percentage Profit |

[leeroper]

Hi Evgin,

Sorry for the slight delay in response, I was writing a blog post.

I would recommend the following:

Product name: Audi A6 Rear Lamp Set

• Seems fine but not keyword focused on what people are searching for.

Short Description: A Short & Sweet Description

• I am presuming this is a CMS field that will be displayed in the category page of your ecommerce site, before someone clicks to find out more on this particular product. So yes something short and sweet.

Long Description: A Long Boring Description

-  The long description, shouldn’t be boring but yes it can be boring to write. I would expect this to appear on your product page providing confidence and specific details about the product.

Meta Title:  Same as product name

• Yes this should be the same as the product name, maybe include some additional variants on the most popular keyword. For example "Popular keyword - Second most popular keyword".

Meta Keywords: What more can be said about an A6 Rear Lamp Set???

Meta keywords are ignored by almost all search engines these days, so I wouldn’t worry about these and possibly remove them. Unless they are used within your websites internal search facility.

Meta Description: Same as long and boring description

• Meta Description should be no longer than 156 Characters (Including Spaces). So maybe the short description could be placed here with any discount, sales or delivery pricing message your site may have.

It seems to me that you need more support that these Q&A's can provide, this is one problem but you will find many more, it's hard to get it all correct. By going through this Q&A process it will take you a long time to find all the answers you need. Just a friendly bit of advice to try and save you time which ultimately costs money.

If you make the wrong choices, you may find that you miss opportunities which could drive more traffic to your site.

[Ev84]

Hi Lee, i agree with everything you say, however the point im trying to make is in this particular case Product name and Meta title would be the same. Possibly Long description and Meta description also.

Would the search engines pick up the product name and long description, or if i have to shall i duplicate the name and description to the meta tags?

Sorry to be a pain

Kind regards

Ev

[Ev84]

Hi Lee, i agree with everything you say, however the point im trying to make is in this particular case Product name and Meta title would be the same. Possibly Long description and Meta description also.

Would the search engines pick up the product name and long description, or if i have to shall i duplicate the name and description to the meta tags?

Sorry to be a pain

Kind regards

Ev

[bemcapaz]

I kinda had the same question. So i decided to just get rid of the Short Description part from my Prestashop Template, maybe that would be a good solution for you too?

[leeroper]

Hi Evgin,

Ecommerce websites can thrive on long tail traffic, so the more content you have that could include terms and phrases people are searching for, the more beneficial it is to your store. So I would recommend writing away and filling all those fields.

I just did some keyword research and found that the term "Audi A6 Rear Lamp Set" does not get many searches. So it seems you may be missing some professional keyword advice and onsite recommendations.

In terms of content, yes it can be quite frustrating when you have to write about certain subjects, but I bet if you asked an Audi enthusiast about Audi A6 Rear Lamp Sets he would have a lot to say for example:

"oh is that the one that uses the 12 volt multiplier instead of the 6 volt bypass, they are much more improved than the previous version because of x and y". – I’m no expert, that statement is simply a random example.

What type of bulbs, what type of model, does a new set benefit a car? If so why? or is it simply a replacement part for a certain model? There are many things to say, but as with all sales you need to be enthusiastic in your writing to encourage and answer any questions your customers will have.

SEO itself is often about demonstrating that one site is more of an expert resource than another, so the details matter I would say.

Hope this helps!

Lee