Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. Does Google count the domain name in its 115-character "ideal" URL length?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does Google count the domain name in its 115-character "ideal" URL length?

    Web Design
    3
    3
    3448
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • RScime25
      RScime25 last edited by

      I've been following various threads having to do with URL length and Google's happiness therewith and have yet to find an answer to the question posed in the title. Some answers and discussions have come close, but none I've found have addressed this with any specificity.

      Here are four hypothetical URLs of varying lengths and configurations:

      • EXAMPLE ONE:
        my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (115 characters)

      • EXAMPLE TWO:

      sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (126 characters)

      • EXAMPLE THREE:

      www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (130 characters)

      • EXAMPLE FOUR:

      http://www.sample.com/my-big-widgets-are-the-best-widgets-in-the-world-and-come-in-many-vibrant-and-unique-colors-and-configurations.html (137 characters)

      Assuming the examples contain appropriate keywords and are linked to appropriate anchor text (etc.,) how would Google look upon each? All I've been able to garner thus far is that URLs should be as short as possible while still containing and contextualizing keywords.

      I have 500+ URLs to review for the company I work for and could use some guidance; yes, I know I should test, but testing is problematical to the extreme; I look to the collective/accumulated wisdom of the MOZVerse for help.

      Thanks.

      1 Reply Last reply Reply Quote 1
      • MickEdwards
        MickEdwards last edited by

        I have understood the length of the URL to be calculated post http:// unless it's https://.

        Just the way it is displayed in the results.

        1 Reply Last reply Reply Quote 1
        • IOSC
          IOSC last edited by

          Here is Matt Cutts talking about this topic:

          http://www.youtube.com/watch?v=gRzMhlFZz9I

          The idea  is to avoid spammy looking urls (which all of those do) and focus on URLs that are easy for users to remember and link to while also keeping some sort organizational structure for the site.

          eg: example.com/widgets/blue

          example.com/widgets/green

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • PabloCulebras

            Can I safely asume that links between subsites on a subdirectories based multisite will be treated as internal links within a single site by Google?

            I am building a multisite network based in subdirectories (of the mainsite.com/site1 kind)  where the main site is like a company site, and subsites are focused on brands or projects of that company. There will be links back and forth from the main site and the subsites, as if subsites were just categories or pages within the main site (they are hosted in subfolders of the main domain, after all). Now, Google's John Mueller has said: <<as far="" as="" their="" url="" structure="" is concerned,="" subdirectories="" are="" no="" different="" from="" pages="" and="" subpages="" on="" your="" main="" site.="" google="" will="" do="" its="" best="" to="" identify="" where="" sites="" separate="" using="" but="" the="" is="" same="" for="" a="" single="" site,="" you="" should="" assume="" that="" seo="" purposes,="" network="" be="" treated="" one="">></as> This sounds fine to me, except for the part "Google will do its best to identify where sites are separate", because then, if Google establishes that my multisite structure is actually a collection of different sites, links between subsites and mainsite would be considered backlinks between my own sites, which could be therefore considered a link wheel, that is, a kind of linking structure Google doesn't like. How can I make sure that Google understand my multisite as a unique site? P.S. - The reason I chose this multisite structure, instead of hosting brands in categories of the main site, is that if I use the subdirectories based multisite feature I will be able to map a TLD domain to any of my brands (subsites) whenever I'd choose to give that brand a more distinct profile, as if it really was a different website.

            Web Design | | PabloCulebras
            0
          • Stew222

            Is The HREF Link "Title" Tag Needed on Mobile Websites?

            Hello To Those Who Are Wiser Than I, I am wondering if the href link "title" tag is needed, or serves any purpose, on mobile websites?  Also, does it effect SEO in any way? I ask because generally the href link title tag provides more information to the user when they scroll their mouse over the link - but this action does not happen on mobile!  Users have no mouse and thus no extra information would be displayed. I'm really wondering if it still matters for SEO purposes on mobile though. -The UnEnlightened

            Web Design | | Stew222
            0
          • mattdinbrooklyn

            Infinite Scroll and URL Changing

            Hi, So my website is having an issue indexing. Much like other sports sites like ESPN or MLB or a variety of others my site changes the URL as you go down the page. So if you go on a news article and continue scrolling you'll go to another news article. I believe that this is creating errors in Search Console with the article being given an error of being "too long". I don't know how to keep this infinite scroll and url changing which increases my pageviews and eliminate the errors. Can someone help?

            Web Design | | mattdinbrooklyn
            0
          • BearPaw88

            Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?

            So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?

            Web Design | | BearPaw88
            1
          • limited7

            Switched from Wix to Wordpress dreaded hashtag URL

            Recently took over managing a site for a non-profit which was using the dreaded Wix. Switched over to Wordpress but now Google still has the old URL's with the hashtag.  Can't forward them in .htaccess and don't want to add javascript for fear of slowing down load time. I found a solution that seems like it will take hours and hours of work. I found the solution at http://www.thedriversgarage.com/web-technology/redirecting-hashbang-urls-wix-urls/ but it seems like it would take hours with all the URL's. I submitted an XML sitemap in Google webmaster tools. My question is, how serious could this effect SEO for my site?  Google accepted the new sitemap but still has the old URL's in SERP. How long does this generally take to remove? Will the hashtag URL's penalize the site for duplicate content? If so is there a way to tell Google the homepage without hashtags is the page with original content? Sort of like the rel=canonical tag which I know wont work as the hashtag URL's all redirect to the homepage so they will all have the tag. Does Google ignore the hashtag?  Could there even be a benefit to this, possibly the homepage getting more page authority due to the redirects?  How serious is this?  Thanks in advancing.

            Web Design | | limited7
            0
          • SheffieldMarketing

            How to rewrite/redirect a folder name with .htaccess

            I have a folder in my site that I want to rename. I don’t want to just rewrite the URL and keep my old folder name, I want to change the folder name and then do whatever is necessary with .hataccess to not lose search engine rankings. The folder name I want to change has a space in it and also is misspelled (whoops x2) Example. Mysite.com/old foldr/page.html Mysite.com/newfolder/page.html How would I go about doing this with .htaccess?  Do I just switch the folder name on my server and then set up a redirect, or do I do a rewrite?  Sorry now familiar with the terms or .htacces. Thanks all

            Web Design | | SheffieldMarketing
            0
          • ScottMcPherson

            Will google penalize a website for using a table layout?

            I just got a new client today and his entire website layout and structure is using tables instead of divs. This client is on a tight budget and wants to avoid unnecessary hours for re-coding the website, but at the same time he wants me to improve his SEO organically. This is the first time I've been asked to do work on an existing website that uses pure tables for the entire layout and I'm wondering if this effects the SEO in any way. So my question is, will tables effect rankings and SEO in any way?

            Web Design | | ScottMcPherson
            0
          • adamkirk

            URL structure for multiple cities?

            Hi, i am in the process of setting up a business directory site that will be used in a number of cities, though i am initially launching with only one city. My question is, what is the best URL structure to use for the site and should i start using this URL structure from day one? At the moment i am using www.mysite.com.au as my primary website where it contains all listings for the the one initial launch city. Though to plan for the future i was considering this URL structure: www.mysite.com.au/cityname so for example, if i launch in the city Sydney initially then all website traffic that goes to www.mysite.com.au would simply be redirected (302 temp redirect?) to www.mysite.com.au/sydney. When i expand to other cities www.mysite.com.au would simply be a "select your city" screen that then redirects to the city of choice (similar to www.groupon.com page). How would doing a 302 redirect from www.mysite.com.au to www.mysite.com.au/city impact on SEO for the initial launch? Or should i just place this on the root domain since no other cities exist at the moment?

            Web Design | | adamkirk
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.