Advertising on Bing...

[KarlBantleman]

Hi Mozzers,

Just wondering how many of you had used Bing Advertising and what kind of results you got compared to Google's PPC ads? Just wondering whether or not to set up a few campaigns and trial it.

Thanks!

[Sarbs]

We use bing and see the same as Stephen and Branden report, however for our market segment (Financial) we also find this chanel to be better risk with lower bad rates. Evidently not sure how this would correlate to other segments but an interesting behaviour for us.

[Branden_S]

I run PPC campaigns on both platforms.  Bing's CPC is cheaper than Google, and will result in lower CPA / CPL.  However Bing/Yahoo only have 20% of the volume that Google generates.  I recommend just taking your AdWords account and upload it to Bing.  Same campaigns, ad groups & keywords.  The only thing you will need to change is the text ads...different structures between the platforms.  Other wise its definitely worth it.  Bing is less competitive and produces cheaper leads & sales.

[firstconversion]

I do a lot of advertising across Bing, Google, Facebook and others so have anice view across platforms

Bing has the same quality traffic as Google but at a lower volume. I tend to copy across the campaigns that have significant volume and they work well. I suggest you try it with a few of your best campaigns

A word of warning though, the interface is some way behind Google's and I find it quite frustrating. The Bing guys are quite helpful on Twitter though ~~@~~BingAds

Stephen