Crosslinking Question - Footer or Header?
-
We own 9 fashion blogs that focus on different niches. We have Your Next Shoes focusing on shoes, Your Next Dress focusing on dresses, Your Next Handbag focusing on handbags, and so on.
Previously we had links in the blog header to the other sister sites. Your Next Shoes had text links to its 8 sister sites, and so on. However, we were told that this could cause a cross-linking penalty, so we removed these links. My understanding now is that the advice we were given is not necessarily correct.
We think it is useful for our visitors to see that we also operate other blogs, so we are thinking of adding back the links - this time to our footer. Basically I am looking for advise on the best way to go about this.
-
I basically agree with Cesar's opinion. But if your brands have a close relation to each other I think it's okay to link to those - from header or footer. Header links will look less spammy since they are well visible for users. If your brands have a legit connection to each other there should be no riks - at least that is my experience with well-established brands that belong to the same company.
But linking from related content always has some benefits compared to sitewide linking - at least for seo. If you want to push cross-selling, linking from a header meta navigation makes sense.
-
If you were placing all the same links on all the different domains then I think that would raise a red flag to Google so I would not suggesting doing that.
Figure out how to make sure the links that go to your other sites are relevant. Instead of a site wide link, link on specific pages that closely relate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Url permalink structure question!
Hello! I just read the "15 SEO Best Practices for Structuring URLs" but I have still a question: My A version bellow "20 accessoires" has no meaning in french. If I add "voyage" (version B), then is it considered as spammy? I mean the "voyage" keyword repetition? A) http://www.lytchee.com/preparer-son-voyage/20-accessoires/ B) http://www.lytchee.com/preparer-son-voyage/20-accessoires-voyage Thanks for advices! Sylvain
On-Page Optimization | | lytcheetv0 -
Footer Section
As we have service oriented website, so what all links we need to add in our footer section?
On-Page Optimization | | Obbserv0 -
H1 question
is it recommended to have the page title labeled as H1? or better to have page title and separate H1 ? thank you
On-Page Optimization | | gergi0 -
Deleting hidden H6 headers
Dear Moz members, In our webshop we have hidden H6 headers for example: http://www.rijwielcashencarry.nl/bovag-fietsreparatie and then the diagnoses chrome://seoquake/content/modules/diagnosis/diagnosis.html?id=1. How can we delete the h6 headers because i dont see them in the editor. It looks like they are somewhere in the source code. But where? Greeting, A SEO Noob 😞
On-Page Optimization | | rijwielcashencarry0400 -
One question about the domain choice.
Hi guys, I'm an Italian Web marketing and I'm studying SEO since some moths. First, sorry for my bad english.... 🙂 Second, the question: My Italian blog is going really GREAT in terms of popularity and incomes and know I want to bring it in english language with the help of a professional translator. The choice that I have to take is about the future domain of the english blog. My Italian blog has as url mynameandmysurname.net I don't really like to make the english blog appears like myitalianblogurl.net/english because I think it's a little bit confusing and not professional. I have also thought the idea to make a sub domain like blog.myitalianurl.net. What about the WPML plugin? Do you think it's a great choice? I don't like it because it's confusing and it affect my italian blog. Or maybe is it better to create a new branded blog with different domain? It can be an idea but I think that If I chose this way I will lose all my seo efforts of the last years 😄
On-Page Optimization | | Italianseolover0 -
Summarize your question.Images being seen as duplicate content/pages
My images suddenly are appearing in my crawl reports as duplicate content, without meta tags, this happened over night and cant figure out why.
On-Page Optimization | | RBYoung0 -
SEOMOZ tool - on page optmization question
Ok, I had the tool examine a page and while I got an A, it did say this..... Avoid Keyword Self-Cannibalization Easy fix <dl> <dt>Cannibalizing link</dt> <dd>"Kitchen Storage Racks", "Home Storage Racks", "Garage Storage Racks", "Wine Storage Racks", "Bicycle Storage Racks", and "wine storage racks"Explanation</dd> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> </dl> The keyword that was optimized was "storage racks". In the explanation it says that baby elephants is fine if elephants is your keyword so why isn't wine storage racks or kitchen storage racks ok what is the difference? why is mine cannibalizing but baby elephants is not? This may be very simplistic to you all but I'm learning as i go, thank you in advance
On-Page Optimization | | stacksofracks0 -
I have a direct question about file structure.
This question is about a new file structure and SEO friendly URL's. Does a file name make a difference? I have a direct question about file structure. Our old site was formated with a URL of http://rousechamberlin.com/about_us.aspx our new site is structured http://rousechamberlin.com/AboutUs/ no file no extension. As the SEO guy of the company and not the programmer my feeling is this is killing us. Does anybody have any thoughts on this?
On-Page Optimization | | HeadWebChef0