Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
PR1 and PR2 backlinks
-
We're doing some content marketing. I've heard that it is a good idea to target even PR1 and PR2 sites (small DA sites). I'm concerned about these sites disappearing after a few months, as we've found that losing a backlink can sting a bit and be worse than never having it. Though this isn't as big a deal any more.
Anyways, can somebody say when a PR1/PR2 backlink would be appropriate to go after? Some of them would be easy and if it's appropriate I'd like to include them. So far they would only pass our standards if they are
Above PR0
Look like a white hat, quality site from the outside
Have a clean backlink profile
Look like they're going to stick around
Successful Social Media Accounts a plus
What are you guys' criteria for including these sites? Do you gain value from them?
-
Quality content is good but it's not enough by itself. Here's the "formula":
- Define and understand the wants and needs of the target audience(s). (marketing)
- Research and interact with your audience(s) and learn what blogs and social profiles influence them. (social media)
- Research and establish relationships with audience influencers to understand their goals (PR)
- Create content that achieves the goals of the influencers and that the audience will consume, endorse and share. (content creation)
- Implement authorship and understand what makes a link valuable (SEO)
- Reach out to influencers to publish your content
Rinse and repeat.
-
Link building is a necessary task, as links are still the primary factor that Google looks at when evaluating your site.
I would go for the highest PR links you think you can get. PageRank is logarithmic, which means a PR3 links is roughly 100 times higher on the PR scale than a PR2 link. It can be easier to approach smaller sites when you are just starting out, but if you have the chance at getting a PR5 link, that's worth a lot more than getting a dozen PR2s.
-
Chris,
Being new at Link Building, would it be appropriate to reach out to low PR and easy pickings to get some traction. I started a campaign for this client targeting high PR sites and it took too much time to get anywhere. Link building is such a huge task and I almost just want to add high quality content instead with the time that I have. Your thoughts?
-
Bob,
Don't get focused on the PR of your back links. Relevancy and quality are what matter most. A thematically relevant site with quality content and a PR of 0 that links out to you for all the right reasons is a good link. It may be a future PR 1,2,3 or more site and it can bring traffic to your site, in addition to balancing out anchor text and providing domain diversity. Another thing, almost all sites come and go so basing your link building on the likelihood of a site being around in a few years isn't a good strategy to follow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
Should backlink URLs include www, https, or both???
My business is located at remotebaba.com, and I am wanting several sites to link to it.
Link Building | | udaipabla
I am only interested in home page at this point, and we are using HTTPS for our site. Which one of these should I have other sites link to (Please provide complete justification):
remotebaba.com (my root domain)
www.remotebaba.com
https://remotebaba.com
https://www.remotebaba.com I really appreciate your help!1 -
Is there such a thing as buying white hat backlinks? (example)
Hi, would you guys recommend using a backlink service like this? https://www.peopleperhour.com/hourlie/gain-30-links-from-30-top-newspaper-sites-in-the-uk/396519Or is this the kind of thing that leads to being penalised?Over the years, I've always been told this is black hat and dodgy. Is that always the case?
Link Building | | landport0 -
Where to buy high quality backlinks in 2018?
I am searching for backlink vendors, only english-speaking websites, financial topic. Another option is business, news, technologies, cryptocurrencies related sites. Only high-quality, active and developed websites, real traffic, no spam. If you have some contacts of vendors of such kind (or if you have access to the right website), please share emails - would really appreciate that!
Link Building | | g01110 -
Does LinkedIn Pulse Backlinks add to domain authority?
I'm working on linkbuilding and content partnerships to drive referral traffic and boost our page ranking and domain authority. I wanted to check and see if Medium and LinkedIn Pule backlinking work just as well as other sites? Best, Jonathan
Link Building | | kjomalley0 -
NoFollow & Directory Scraper Backlinks
I was wondering how important it was to remove/disavow: NoFollow backlinks - many ("buy viagra" etc). Directory backlinks - many questionable/generic directories. Obviously the focus is the equity passing links but both of the above constitute a significant proportion of backlinks to the site - I've seen that "scrapers" are seen as natural and obviously NoFollow do not pass link juice - but does the sheer number have a bearing and therefore make them equally important to address? Thanks in advance for your responses. Regards
Link Building | | National-Homebuyers0 -
How to remove backlinks?
Hey guys, With all this anti over optimization movement going around with Google, I decided to do a link building profile audit. I see some pages with PR 0 and some pages that expired. My websites are not penalized at this moment, however I do want to avoid this at all costs. What can I do? Could a backlink from an expired domain penalize my site?
Link Building | | nrv0 -
Free Classified Backlinks & Google
Is there a risk that Google will de-index your site or lower your ranking if you have too many backlinks from free classifed sites? I would just use 1 free ad per classified website. Thanks.
Link Building | | finalfrontier0