How can I make embedded YouTube videos point to my domain in the search results?
-
We've recently moved to using YouTube for embedded videos on our site. We have a number of videos that are embedded and then a larger number of videos which are part of our YouTube channel.
I've been reading recently that it's possible to get Google to list embedded video links pointing to your site rather than to YouTube itself. I am interesting in driving traffic directly from the search results to our pages rather than via YouTube. Could somebody provide a basic step by step guide on how to do this please? Or is this something that is not possible? I've been doing a lot of research online but, sadly, can't work out how to do this.
-
Yeah - that's a terrible and misleading article from Mark Robertson. In his defense, he has admitted some of the flaws in the comment thread, but he never clarified in the article that "indexed" does not equate to "ranking with a rich snippet in the Google organic results".
TL:DR - No, you can't do it and even if it does start working, it's a bad strategy as it's never going to be consistent when other's can also embed your YouTube videos and rank for them.
-
Thank you both - it sounds like we could have made a mistake here. I thought that there might be something fishy going on when I couldn't find any more information on how to do this!
Phil - the link is http://www.reelseo.com/embedded-youtube-indexed-google/.
-
Hey John,
Not sure where you've read this (please send me a link if you have one!) but basically, no, you can't do this.
When you consider the logistics of the situation, it becomes obvious why. There is no barrier to entry to embedding YouTube videos - meaning any site can embed any YouTube video, with Google having no concrete method (yet) to determine which video belongs to which site.
While YouTube videos can get indexed on pages on your site - allowing your pages to rank in the video search results for relevant terms - 9 times out of 10, the youtube.com version of the video will be the version that ranks in universal search results.
If you want your site to rank for your videos, you should be securely hosting rather than putting your videos on social platforms like YouTube. YouTube is great for videos with a viral or informational element that isn't tied to your brand, but for content that's only relevant when viewed on pages on your domain, the content really won't do you any good on YouTube.
Here is a bit more information...http://moz.com/blog/the-marketing-value-of-youtube, http://moz.com/blog/building-a-video-seo-strategy
-
I've never heard of this, i'd be surprised to hear it is true. You can use a standalone player like Flowplayer and host this videos yourself pretty easily.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Autoplay video effect SEO?
I'm trying to find out if autoplay videos (muted) on the homepage effect seo in anyway? Currently our site ranks around position four on the first page, but we have noticed one competitor we monitor have long auto playing videos on their sites and were wondering if they are a good or bad factor? Any info you would like to share would be great. Thanks
Image & Video Optimization | | 5TW0 -
Integrate video - only thumbnail?
Hi! If I integrate a video to my website (vimeo or youtube) the pagespeed slows down. Now I integrate my video in wordpress with special plugins. These plugins shows only the thumbnail, only if the user clicks on these thumbnail, the video is loading. So is my pagespeed perfect ... .. buuut now my question: Google loves tables, images, video ... Sees google these thumbnail still as a video or now only as a image? Thanks!
Image & Video Optimization | | Operi0 -
Local: Checking to make sure this NAP is good before launching campaign
Hello, I'm launching a local campaign. Here's my NAP, I want to make sure that it looks good and that there aren't any new developments in local SEO that will effect my campagin. Here's the address we'll use: 913 S Latah St #H, Boise, ID 83705 where H means suite H Any suggestions before we launch this campaign? Thanks!
Image & Video Optimization | | BobGW0 -
Best Video Sitemap plugin for wordpress? And do I need both a video sitemap and a normal one?
Hi all, I currently use the Google XML Sitemaps plugin on my wordpress site. But we've recently began adding (self-hosted) videos that we've been careful to markup with the relevant schema. However, there's a couple of things I don't understand and am hoping someone could help: Do we need a separate video sitemap that either works alongside Google XML Sitemaps or replaces it? If we do need a video sitemap, what's the best video site map to get? (we are using the Thesis theme so can't use the Yoast one unfortunately as they don't play nice together...) Thanks for your help! Andrew
Image & Video Optimization | | seowhiskey0 -
At what point does BBB accreditation become a good investment?
Hello good people, I've read just about everything on SEOmoz about the value of the Better Business Bureau link and accreditation. But at some point a business is so small that the ROI calculation doesn't make sense. I'm trying to pinpoint when the BBB accred. becomes a good deal. Your input is greatly appreciated. Here are some theoretical businesses based on my local clients. Which businesses would you recommend BBB accred to for $350/year? *Trial Law Firm - 4 partners. Doesn't show up anywhere in the serps despite good industry reputation. Big revenue. *Metropolitan Massage Business - 2 contractors. 100k annual revenue. 1st page for most relevant serps. But few #1 rankings. *Dog Walking Service - 1 man show. About 50k in annual revenue. Has top ranking at hyperlocal level but doesn't show up in the larger metropolitan landscape. *A crafting semipro - Sells jewelry online about 10k annual revenue. No presence in search engines. Thanks for your help!
Image & Video Optimization | | JesseCWalker3 -
Does anyone have experience with ecinity.com as a vehicle for populating local search directories? If yes, how would you rank it as a competitor to Localeze and UBL?
I've been approached by the company to use their tool. It has functionality beyond just populating local data sources which I'm not concerned with. I just want to know how it ranks in terms of local directory coverage. They claim 85% of the local directories will be populated.
Image & Video Optimization | | DonnaDuncan0 -
Getting indexed into Google video search
I have a website that has videos hosted from youtube.com embedded onto it. I created and uploaded the videos to youtube and want them on my website. My question is which would be a better option, hosting the video on my website or embed them from youtube? I currently have them embedded onto youtube but when I do a Google video search I cannot find my company's website anywhere. My videos are shown on the results but they are linked to youtube and not my website. Is there a way to get the search results to show listing of the videos posted on my website?
Image & Video Optimization | | Shawn1240 -
Backlinks & local search?
I'm aware that local search is mostly based on citations, and how well your Google places page is optimized, and the landing pages are optimized. But I was wondering if anyone could tell me if backlinks have any relevance in the local search results? And if they do, how much would you say the impact the local search results? could you estimate a % of total value? Also if they do, does it help to have backlinks that point at your places page urls? or should the backlinks just point at your places page landing pages?
Image & Video Optimization | | adriandg0