Competitor using "unatural inbound links" not penalized??!
-
Since Google's latest updates, I think it would be safe to say that building links is harder. But i also read that Google applies their latest guidelines retro-actively. In other words, if you have built your ilnking profile on a lot of unnatural links, with spammy anchor text, you will get noticed and penalized.
In the past, I used to use SEO friendly directories and "suggest URL's" to build back links, with keyword/phrase anchor text. But I thought that this technique was frowned upon by Google these days.
So, what is safe to do? Why is Google not penalizing the competitor?
And bottom line what is considered to be "unnatural link building" ?
-
Here's a pretty comprehensive ideas of various link building tactics you can try:
-
Thanks Mike!
Would love to fill out that spam report - but I think I'm gonna go with the solution below - the domain in question has a lot of natural links, but no keyword specific links in directories - whilst the other site is built solely on directory links -
Hopefully a few directory links will push the balance in our favour!
-
Thanks Takeshi!
I guess my next question is how do I obtain authoritative links? Thanks!
-
With Penguin, you want to keep keyword anchor text links to below 30-40% of your total link profile, or you might get hit with an unnatural link warning. Directory links are still fine, as long as you use them in moderation.
In general, the stronger your link profile, the more tolerance Google will have for spammy links. Every large site is going to end up with thousands of spammy links pointing to them, through no fault of their own. The question is whether you have enough authoritative links to counteract these negative links.
-
I know that it gets aggravating when you're doing the right thing and your competitors are cheating with seemingly no repercussions, but trust me when I say that they will get swept up eventually. Here is a list of unnatural link building tactics.
If they are doing any of these, they will get sodomized by Google (probably sooner than later).
If you want to be proactive there is a Spam Report Form that submits websites to the Google Web Spam Team. I can't say how well your Karma will do afterwords, but go for it if you want.
<a>https://www.google.com/webmasters/tools/spamreport</a>
Sickem!!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Anchor Text is simply "." what is the purpose of this?
I have several backlinks with high spam scores. The anchor text as listed is either just a period, or it says there is no anchor text. These links don't generate traffic and there is no way for me to contact the website owner. Is this a case for the Search Console Disavow Tool?
White Hat / Black Hat SEO | | Harley.Helmer0 -
Nofollow for reciprocal links?
Hi, We have reciprocal links with our business partners. Their websites have been listed on our website with "nofollow" links and they link to our website with "nofollow" or "dofollow" links. Is this wrong having reciprocal links? And if they are our partners, "nofollow" or "dofollow" is better? I don't think there will be anymore link juice loss with dofollow links from our website?
White Hat / Black Hat SEO | | vtmoz0 -
Canonicalize vs Link Juice
I recently wrote (but have not published) a very comprehensive original article for my new website (which has pretty much no domain authority). I've been talking to the publisher of a very high Domain Authority site and they are interested in publishing it. The article will include 2-3 follow backlinks to my website. My question is should I: Repost the article in my own site and then request a "rel=canonical" from the high authority site Not re-post the article on my own site and just collect the link juice from the high authority site Which would be better for my overall SEO? Assume in case 1) that the high authority site would add a rel=canonical if I asked for it.
White Hat / Black Hat SEO | | wlingke20 -
Are All Paid Links and Submissions Bad?
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
White Hat / Black Hat SEO | | jampaper1 -
How to ignore spam links to page?
Hey Moz pals, So for some reason someone is building thousands of links to my websites (all spam), likely someone doing negative seo on my site. Anyway, all these links are pointing to 1 sub url on my domain. That url didn't have anything on it so I deleted the page so now it comes up with a 404. Is there a way to reject any link that ever gets built to that old page? I don't want all this spam to hurt my website. What do you suggest?
White Hat / Black Hat SEO | | WongNs0 -
It's not link buying, but...
Which of these strategies, if any, cross the line from relationship building to link buying? Assume all links are do-follow. You're a local business. You give the local Boys & Girls club a few hundreds buck a year. In return, you get a very nice link on their Sponsorship page for 12 months. You send a sample of your product to influential bloggers, for the purpose of a review and hopefully a link back to your website. One of your clients is a college bar. You invite 50 college kids over for a slow evening and stuff them full of chicken wings. Then, you ask them to please review and link to the bar on their college wiki. You give a client a free service, in exchange for that client linking to your business on its blog roll. You take a blogger out to lunch, and pick up the tab. Later that day, the blogger writes up an amusing little story for the blog, and links back to your desired website. In your email newsletter, you put out a request to your customer base, "Please link to my website, and I'll provide you a special 20% off coupon."
White Hat / Black Hat SEO | | ExploreConsulting1 -
Penalized by Penguin 2.0
I believe our site has been penalizes by Penguin 2.0. Our impressions in Google Webmaster are down and our traffic in Google Analytics also took a hit. Both of these occurences took place right when Penguin 2.0 was unleashed. What are the steps I need to take to regain my ranking? Is disallowing all the links I think maybe spammy the first thing to do?
White Hat / Black Hat SEO | | joebuilder0 -
Purchasing an EXPIRING domain with quality related links
I'm about to purchase a domain that has highly trusted links pointed to it. I would like to 301 redirect that domain to point to a brand new domain in the same niche. Some of the links that the expiring domain would take me a long time to obtain so I am thinking to use this method to my advantage. I know that this is not really a legitimate way to go to build backlinks, but surely this is going to give me good serp improvement which is my main concern at the moment. I am going to test this method to see if it benefits me in anyway but I would like some opinions to this please.
White Hat / Black Hat SEO | | umtmedia0