Google Analytics

[EcomLkwd]

How can you see the conversion rates for the referral traffic?

For example I want to see if any of the facebook visits to my site resulted in a purchase.

[EcomLkwd]

Thanks.

[DavidKonigsberg]

Nice to see you on moz feel free to pm me any questions you may have in the future

[EcomLkwd]

Wow, I really missed that one. I consider myself an informed user of analytics but couldn't crack open this one!

Thanks!

[DavidKonigsberg]

i have learned that the hard way - you can never assume

[UnderRugSwept]

Nice! You just taught me something.

[UnderRugSwept]

Good point. I was assuming she already had goals set up.

[SebastianDyer]

Hi Rachel

The report Marisa pointed you to is a good way of seeing ecommerce at a glance, but for your specific referral report, see:

Traffic Sources > Sources > Referrals.

Once you're there, click on 'ecommerce' to see conversion stats.

To see specific social media reports, go to:

Traffic Sources > Social > Conversions

Once you're in social conversions, you can see the visits that resulted in a conversion from FB (just make sure you define what type of 'conversion' you're looking at with the drop down - these are based on the goals you might or might not have set up.

[DavidKonigsberg]

You need to first set up goals or ecommerce tracking then you can look at the goals and ecommerce tabs in traffic sources or other reports to see the data

[UnderRugSwept]

Go to Conversion > Goals > Overview, and then click on Source/Medium.

I've included a screenshot that should be helpful.

http://i.imgur.com/ghEDLTW.jpg