Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Conundrum...
-
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches:
Managed IT Services - 3600
IT Managed Services - 720
Managed IT Support - 170
They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag:
Managed IT Services | IT Managed Services | Managed IT Support
Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms.
Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
-
Thanks to all. Built one page for all, and we are on the first page for all - and then some. We also got some lesser variations ranked as well. Spot on advice.
-
I totally agree with the suggestions from Marissa and Tim. You obviously understood the problem and were concerned, therefore you posted the question.
Definitely only build 1 page for these 3 keywords. I love Tim's title suggestion.
Managed IT Services and Support | Company Name or
Managed IT Services and Support by Company Name
You are good to go.
-
Definitely stay away from listing all 3 across there like that. Based on the search numbers you have provided, and assuming that they are equally competitive as you have stated, here is a suggested title:
Managed IT Services and Support | Company Name
You could replace the pipe '|' with 'by' if you wanted to make it flow better in the visitor's mind.
This focuses on your most searched term for this page (since they are equally competitive, go after the volume). You will not be neglecting the other 2 by doing this, as the search engines are smart enough to understand the association as long as you have good copy on the page. We have lots of pages that rank #1 without the keyword in the Title tag.
-
"My current strategy is to target the top 3 all on one page."
Definitely have one page for all those keywords. "Managed IT Services" and "IT Managed Services" are the same thing. Even "Managed IT Support" could be considered the same thing. Google's algorithm is smart enough to decipher synonyms.
Resource: http://helpmyseo.com/seo-tips/296-language-synonyms-and-the-google-algorithm-and-how-it-affects-your-seo.html"The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support"
Definitely do NOT do this. Google will see it as keyword spam/stuffing and it will hurt you, not help you. I'd recommend making the title tag "Your Company Name | One of those keyword phrases" (assuming your company name doesn't already have those phrases in the name)
Resource: http://www.pagetraffic.com/guide/keyword-repetition.php"I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. . . How would handle separate pages with synonymous content?"
The way to handle pages with to avoid them like the plague.
Resource: http://moz.com/blog/duplicate-content-in-a-post-panda-world
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Solved How To Find Low Difficult Keywords own Topic Related.
how to find own topic related keywords like my topic is bbq related stuff... so how i find low difficult keywords.?
Keyword Research | | BBQVILLA0 -
My articles aren't ranking for keywords
Hello! I hope someone can help me...I've researched my keywords (long and short tail) for my articles but they are showing up as no ranking keywords. It looks like I've only got a few of my 15 articles which actually have keywords within - and I'm not sure why! Please can someone advise? https://www.el-well.com/helping-your-parents-declutter-their-home/ Thank you.
Keyword Research | | JessicaSilver1 -
What defines what words in a title are considered Keywords?
Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!
Keyword Research | | ezable0 -
How many keywords do you recommend tracking?
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!
Keyword Research | | NikCall0 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
Longtail keyword definition seems fuzzy?
So we all know about longtail keyword vs. short tail. However, it seems that the definition is a bit inconsistant. Some people say longtail keywords are keywords that get very low amounts of traffic, others that they are key phrases with 2 or more words. And others add to this that they have high conversion rate but describe specific features, product, service, model # etc. In an ideal model I suppose all of these things would be true. As keyword length increases, traffic tends to decrease, keyword is more specific pointing at features, model#, specific product etc and therefore the conversion rate is a bit higher as well. However, the data isn't a perfect curve. I will see keywords that get 18,000 searches but have 4 words. And then I will see single word key phrases that get <10 -20 searches a month. What am I to consider these? Its like they fit half the criteria. Any comments on this would be helpful and appreciated. I suppose the real question I am after is - it seems like the real definition of a long tail keyword cant be any of the above traits of a long tail keyword. How do you really define a long tail keyword in all circumstances (without it being this subjective idealized definition based on a perfect model) and where would the keyword circumstances (lots of words but high traffic, and low traffic but 1 word) fall in the graph? Center?
Keyword Research | | eastco0 -
Is there a way to search 400+ urls for a specific keyword?
I have a large list of URL's that need to be checked for a specific keyword. I've been doing them one at a time and it's painful. Is there a web based tool out there that can search many different URL's at once?
Keyword Research | | billnet0