Making the most from a Press Release being featured on news websites
-
We have recently sent out a press release to targeted publications and have been lucky enough to be featured on a hand full of quality news websites which all feature links to our main URL. A minor draw back is some of the sites have just used the press release with minimal changes so we are a tiny bit worried about duplicate content issues but the sites are all high quality with a Domain Authority of 65+.
Anyway I am wondering how best to capitalise on these. A few ideas I have:-
1. Go to our Company Google Plus page and +1 them.
2. Go to our Twitter profile and favourite the "tweets" that have been sent out mentioning each article.
3. Go to our Facebook page and "Like" the articles on each of the sites.
4. Setup a Squidoo page called "My Company featured around the internet" and link to the news pages.
5. Setup a Tumblr page called " MY Company featured around the internet" and link to the news pages.
We are not sure if featured the links/urls on our "Press" section will undermine any benefit of link juice - we were thinking of doing a PDF of the pages and hosting the PDF on our site.
-
Social Sharing will not hurt you, it will be great. You don't need to create the extra channels for sharing, but using the social media that you already have and sharing and liking and tweeting (oh my...) will help with visibility, mainly socially, a long time for organically.
You should also encourage your followers/people who like you to like the article on the page so that it will show up in multiple news feeds thereby hopefully garnering more traffic to your website. In terms of SEO, congratulations on the PR links.
Hope that helps.
-
I have thanked and had very good conversations with them but yes that's a great idea - maybe a follow up message in a week or so's time.
Thanks for the great idea.
-
Apologies for what is going to sound like a slightly glib answer: I'd say that the best way to capitalise on these would be the thank the person who posted them on the site.
Seriously - contact them, say thanks and see if you get a conversation going. The next mention/link will be much easier - plus a new opportunity might come out of it.
-
We are still working to capitalise on the PR we sent out got a target list of publications and working through them....
We feel very proud of what we have managed with this PR!
-
FFO,
I don't think you need to do any of those things. Those "reciprocal citations" aren't going to do much for you algrothimically. You could set up an "In the new's section on your site and link out to one of the press releases but I'm not even sure I'd do that. I'd say to pat yourself on the back and work on ways you can continue a successful marketing campaign.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My big and famous website is ranking worse than unknown sites, what to do?
I have a major, popular and well-established website in my niche (lil peep merch) (lilpeepmerch.net) in my country, known as the largest, or one of the largest. But even with 12 years and loads of quality content, my website ranks WAAY worse than unknown ones, most of the time not even showing up on the searches at all, or ranking like page 7 in Google, while my rival, who does the same thing I do (and sometimes worse than what I do, like just publishing news when I publish news, and information, in-depth articles) ranks page 1 in Goo. I use Yoast SEO, try to do everything I can (but I'm no developer and have no access to my site codes), but my only good result is for one specific keyword.
Branding | | FitBoyAwesome0 -
Whar are the Keyword and Link Implications of renaming a Website
I'm about to change the name of a popular site classyauto.com to nationalvehicle.com. The reason for the name change is mainly because of the negative report on classyauto from years past. We've decided to rename the company to National Vehicle for that reason and other reasons. With that, the current site does not currently rank high for many of the natural organic niche keywords we want to target. But, it does have a good amount of links and traffic. I would like recommendations on the best method to rename the site including any ideas on what to do with existing directories, links, etc. efficiently and effectively. I would also like input on what NOT TO DO. Thanks in advance and any tools, tricks, or additional resources you can point me to would be greatly appreciated.
Branding | | JosephFrost0 -
Which industry has the HIGHEST % of awful looking websites! ??
I have an auto upholstery client that wants a new website and some SEO work done here locally. I take to Google to check out the competition in some other states to get a feel for whats other sites are doing and I just spent 30 minutes looking at 53 different websites and I swear not a one of them is worth $20 Have you run into any industries that historically have terrible websites? Have a great Christmas everybody! Matthew
Branding | | Mrupp440 -
Need help on redirects and which domain to make my main
Hi there i have at the moment abcecigs.com as my main domain for my electronic cigarette company, I have now aquired abcelectroniccigarettes.co.uk and abcelectroniccigarettes.com which one would be best for my main domain? i will be having mostly UK customers to keep postal cost down ect, what would be the best way to go about having my main domian changed to one of the better electroniccigarettes.co.uk or .com domains, and still have abcecigs.com used as I have a few links posted to there. Thanks alot
Branding | | cars1110 -
Are press releases still useful?
In light of so many Google changes are press releases with PRWeb or the like still worth using?
Branding | | uniquegifts-2778791 -
Benefit of Historical PDF Press Articles for SEO
Hello Is there SEO benefit to keep PDF news articles from 2/3 years ago live on our website? We have a page displaying positive press/pr articles to our visitors. Some of the articles are now from 2009 and I am unsure if these should remain for SEO benefit or should they be taken down or archived? Are they good content? Are they read by Search Engines? If they are old do the count against us with Search Engines? Look forward to some advice Gary McDonald
Branding | | DonaldRussell0 -
Is it good/bad to place a press release on a third party website as well as your own?
I have read that if a Company issues a press release via a third part service (e.g. PR Web) it is best not to place the release on the company’s own website due to negative SEO effects. Is this the case? I‘d really appreciate others thoughts on this.
Branding | | E2E0 -
What are the best Guest Blogging websites? services?
Does anyone know of any guest blogging websites that offer a good (white hat) service? We're looking for websites that website owners may subscribe to that actually are pursuing guest bloggers to post on their site. We're looking for white-hat only websites. Thanks,
Branding | | iAnalyst.com0