Making the most from a Press Release being featured on news websites
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We have recently sent out a press release to targeted publications and have been lucky enough to be featured on a hand full of quality news websites which all feature links to our main URL. A minor draw back is some of the sites have just used the press release with minimal changes so we are a tiny bit worried about duplicate content issues but the sites are all high quality with a Domain Authority of 65+.
Anyway I am wondering how best to capitalise on these. A few ideas I have:-
1. Go to our Company Google Plus page and +1 them.
2. Go to our Twitter profile and favourite the "tweets" that have been sent out mentioning each article.
3. Go to our Facebook page and "Like" the articles on each of the sites.
4. Setup a Squidoo page called "My Company featured around the internet" and link to the news pages.
5. Setup a Tumblr page called " MY Company featured around the internet" and link to the news pages.
We are not sure if featured the links/urls on our "Press" section will undermine any benefit of link juice - we were thinking of doing a PDF of the pages and hosting the PDF on our site.
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Social Sharing will not hurt you, it will be great. You don't need to create the extra channels for sharing, but using the social media that you already have and sharing and liking and tweeting (oh my...) will help with visibility, mainly socially, a long time for organically.
You should also encourage your followers/people who like you to like the article on the page so that it will show up in multiple news feeds thereby hopefully garnering more traffic to your website. In terms of SEO, congratulations on the PR links.
Hope that helps.
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I have thanked and had very good conversations with them but yes that's a great idea - maybe a follow up message in a week or so's time.
Thanks for the great idea. -
Apologies for what is going to sound like a slightly glib answer: I'd say that the best way to capitalise on these would be the thank the person who posted them on the site.
Seriously - contact them, say thanks and see if you get a conversation going. The next mention/link will be much easier - plus a new opportunity might come out of it.
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We are still working to capitalise on the PR we sent out got a target list of publications and working through them....
We feel very proud of what we have managed with this PR!
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FFO,
I don't think you need to do any of those things. Those "reciprocal citations" aren't going to do much for you algrothimically. You could set up an "In the new's section on your site and link out to one of the press releases but I'm not even sure I'd do that. I'd say to pat yourself on the back and work on ways you can continue a successful marketing campaign.
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