Making the most from a Press Release being featured on news websites
-
We have recently sent out a press release to targeted publications and have been lucky enough to be featured on a hand full of quality news websites which all feature links to our main URL. A minor draw back is some of the sites have just used the press release with minimal changes so we are a tiny bit worried about duplicate content issues but the sites are all high quality with a Domain Authority of 65+.
Anyway I am wondering how best to capitalise on these. A few ideas I have:-
1. Go to our Company Google Plus page and +1 them.
2. Go to our Twitter profile and favourite the "tweets" that have been sent out mentioning each article.
3. Go to our Facebook page and "Like" the articles on each of the sites.
4. Setup a Squidoo page called "My Company featured around the internet" and link to the news pages.
5. Setup a Tumblr page called " MY Company featured around the internet" and link to the news pages.
We are not sure if featured the links/urls on our "Press" section will undermine any benefit of link juice - we were thinking of doing a PDF of the pages and hosting the PDF on our site.
-
Social Sharing will not hurt you, it will be great. You don't need to create the extra channels for sharing, but using the social media that you already have and sharing and liking and tweeting (oh my...) will help with visibility, mainly socially, a long time for organically.
You should also encourage your followers/people who like you to like the article on the page so that it will show up in multiple news feeds thereby hopefully garnering more traffic to your website. In terms of SEO, congratulations on the PR links.
Hope that helps.
-
I have thanked and had very good conversations with them but yes that's a great idea - maybe a follow up message in a week or so's time.
Thanks for the great idea.
-
Apologies for what is going to sound like a slightly glib answer: I'd say that the best way to capitalise on these would be the thank the person who posted them on the site.
Seriously - contact them, say thanks and see if you get a conversation going. The next mention/link will be much easier - plus a new opportunity might come out of it.
-
We are still working to capitalise on the PR we sent out got a target list of publications and working through them....
We feel very proud of what we have managed with this PR!
-
FFO,
I don't think you need to do any of those things. Those "reciprocal citations" aren't going to do much for you algrothimically. You could set up an "In the new's section on your site and link out to one of the press releases but I'm not even sure I'd do that. I'd say to pat yourself on the back and work on ways you can continue a successful marketing campaign.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My big and famous website is ranking worse than unknown sites, what to do?
I have a major, popular and well-established website in my niche (lil peep merch) (lilpeepmerch.net) in my country, known as the largest, or one of the largest. But even with 12 years and loads of quality content, my website ranks WAAY worse than unknown ones, most of the time not even showing up on the searches at all, or ranking like page 7 in Google, while my rival, who does the same thing I do (and sometimes worse than what I do, like just publishing news when I publish news, and information, in-depth articles) ranks page 1 in Goo. I use Yoast SEO, try to do everything I can (but I'm no developer and have no access to my site codes), but my only good result is for one specific keyword.
Branding | | FitBoyAwesome0 -
Should I let 22-year-old website go or revamp it?
Hi, I’m trying to decide whether to renew annual hosting for my old website and hoping a wiser brain than mine in these matters might be able to advise me. The website was the home of a weekly website review column, e-newsletter, content writing tips and other web content/marketing related content so has lots of backlinks since 1997, though hasn't been updated for about 10 years. The domain email address is listed on some spam lists as I suspect it was harvested from the site by crawling spambots. I haven't bothered trying to de-list as don't use the address or website anymore. The site has never been used for PBN or sending spam (at least not by me). There's lots of good content in there, and some would still be relevant, but not sure if it's worth keeping for backlinks and for redirecting to my new website when it’s built. Plan to build a new WordPress website for my new writing as no longer in the content marketing business. It's a country-specific domain so can't really sell it as need to own the business name to own the domain name. I no longer use the business name either as plan to set up new brand for new website. But it might be useful to direct traffic to my new website domain once it's up and running if I cleaned up all the many broken links to expired websites in the databases of hundreds of website reviews. It's all on archive.org but I'm still very attached to the old site, even if it's no longer useful from a business point of view. Did a Moz check which showed: Domain Authority
Branding | | brizc
20 Linking Domains
89 Discovered in the last 60 days
1 Lost in last 60 days
4 Inbound Links
1.9k Ranking Keywords
0 My web host stats show the site gets between 300 and 500 visits a month. Had about 138,200 visits since October last year. And about 653,200 hits. Is that amount of traffic worth the time and expense of pruning the site of hundreds of expired links and fixing up other glitches? It's very dated in design and layout and is written in .asp I could send you the URL in private message if you would like to look at the website first. Been agonising over this decision for months as budget is very tight but don’t want to lose the site if it might have future value. Would greatly appreciate advice from someone who's up on this stuff as I've been out of the game for a long time and the deadline to renew the site hosting is very soon. Thank you in advance for your time and help.0 -
1 Website, 2 Business Names, 2 Locations
I took on a dentist office as an SEO client. They have 1 website, 2 business names and 2 locations. Each location has it's own business name. They are both within the same city as well. I'm not exactly sure where to start with them since they have 2 different business names. If it were 1 name with multiple locations I would just create a Contact Us page for each one, but is that the best thing to do when the location names are different? Should I create a different website for each location or is that smart because then they are competing against each other? Any help from the community on the direction I should take would be appreciated. Thanks in advance!
Branding | | SilhouetteBS0 -
Do you think my simple design website reflects my product better or worse?
Its been suggested my holiday cottage letting website maybe could do with a professional polish up and maybe restructure and navigation and if it would improve bookings I wouldn't hesitate. My only thought pattern is that this particular website is certainly not high-tech (this website was designed by me in Dreamweaver) I have a great guy working for me which is much better web design than me and technically more capable of producing a professional standard website, but with this new sideline I'm presently a small home-based company currently only letting eight old cottages. My thinking was keep the website simple, personal and homely for the moment. http://www.endeavourcottage.co.uk/ The website tends to be competing against large agencies which have often hundreds of properties on their books and you have to go through their filtering system to find the small number of properties that might be of interest. I can see that if I was selling large quantities of electrical equipment or something similar you just in a very polished well-designed website. The feedback I get from customers is that like the website and they like to know they can get hold of the person behind it. Which direction would you go? polished professional company styled WordPress website or simple design website with lots of pictures and descriptions. If I ever hit the big time and have hundreds of cottages I would have to join the design and more complicated navigation of the other agencies websites but whilst I’m small maybe not? Thanks for reading Alan
Branding | | whitbycottages0 -
Reposting media releases
Hey Mozers - We recently distributed a media release and it has been picked up by 20+ news outlets and counting. My question: Should I publish this media release on my news/blog page? Or is it better to just bask in the incoming links? What are the benefits and drawback to each? Thanks in advance!
Branding | | LoganYard0 -
How can I make this into an infographic
Hello, A client of mine really wants an infographic or a visual for viral marketing. Our site: nlpca(dot)com The subject is "What is NLP?". This page has the best NLP definition - we can use the content with permission: http://www.nlpu.com/NewDesign/NLPU_WhatIsNLP.html Would this work as an infographic? Can you give me suggestions (this is my first infographic. I've been doing web design for about 15 years and SEO for 8 years) How could I make this thing really popular in our niche "NLP"? Thank you.
Branding | | BobGW0 -
Using mlm and 'scammy' websites to identify brand/reputation management opportunities
I think this almost warrants a youmoz post, but I was wondering if anyone has used MLM or 'shady' industry companies to see where they place their reputation/brand links to dominate the first 2-3 pages of google for things like 'company name + scam' 'company name + reviews'. On a side note what is your opinion of a company that goes to great lengths to create a very strong push to control those keywords? Would you recommend your clients dominate the first 2-3 pages with 'honest review about company x' and 'the truth about company x' fakeditorials? Do you guys think people see right through them. Take any MLM..for instance legal shield scam (not my company, but an MLM that I am very wary of) as professionals what do you think of their reputation management build out......what do you think consumers would see when they read this? is there such a thing as going to far to refute false claims and building sponsored reviews? I'm personally against doing sponsored reviews and spamming with them, but maybe I am naive.
Branding | | ilyaelbert1 -
Can we submit Press release to Google news
Hello, Can we submit Press release to Google news ? If yes, is there any criteria for Google news to accept the Press release ? Is there any benefit in this ? Thanks
Branding | | seoug_20050