Suburb Specific on Adwords

[RobSchofield]

I'm wondering if anyone can help me. I am in the process of setting up an adwords campaign that targets sepcific suburbs in a city. I want the ad copy to state "removalists in" with the specific suburb in the first line.

e.g Removalists in Richmond

Do l have to set up an separate campaign for each suburb l want to target or can l do this by having a campaign targeting all variations of the suburbs by phrase and then adjusting the ad copy so it changes for that relevant suburb search?

Any advice would be a great help. Thanks

[JasmineA]

Here's the setup I would do::

Enhanced Campaign: Target Virginia (assuming you service that Richmond)

Adgroup: Richmond Removalists
Keywords: "Richmond" specific keywords (you should use broad modified as well as Phrase & Exact, so:: +Richmond +Removalists, "Richmond Removalists" and [Richmond Removalists])
Ad Copy: Richmond Specific heandline

Adgroup: New Suburb Name
Keywords: New Suburb specific keywords
Ad Copy: New Suburb specific headline

Adgroup: Non Brand, non-suburb specific location
Keywords: nonbrand, no location qualifier
Ad Copy: "Removalists Local to You" or something similar

However, I also see a benefit with city-level targeting at the campaign level. But for ease of time, this way may be best and less complicated to manage if it's not going to be your primary focus in life.

[DavidKonigsberg]

you can do it using keywords as long as you are not using a broad match on it