Community question- Penguin 2.0 link types?

[DavidKonigsberg]

What type of links do you think Penguin 2.0 targeted most - anchor text abuse , directory links, paid links, low quality guest posts, article directories etc????

[BlueprintMarketing]

Hi David,

I hope in the little time I have I can acquire enough high-quality information that this will be of use to you.

http://moz.com/blog/postpenguin-anchor-text-case-study

http://www.searchenginejournal.com/25-ways-to-get-penalized-in-2012/47245/

https://ahrefs.com/digest/

( Take with more than a grain of salt but hopeful and possible http://www.webmasterworld.com/google/4461573.htm )

http://www.searchenginejournal.com/the-definitive-guide-to-penguin-friendly-seo/57196/

I have some bits of news for you I've collected from trusted sources regarding what is new in what we should be expecting regarding panda 2.0

I will start off with one this is Matt Cutts speaking to gentleman I will link to below

"Links Must Be Citations"

http://searchenginewatch.com/article/2259674/Penguin-2.0-Forewarning-The-Google-Perspective-on-Links

First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.

The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and search engine optimization (SEO).

There are many who argue that this problem is of Google's own making. They created a world in which abuse wasn't only possible, but that was even very easy to abuse in the beginning. As some would say, they were talking the talk, but not walking the walk.

Some people even got mad. They would yell at Google that they couldn't follow their guidelines because it put them in a situation that was like bringing a knife to a gunfight.

But, as Greg Boser said on stage at SMX Advanced in 2012, Google is now not just talking the talk, but they are walking the walk as well. Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms.

note how they arty link themselves at the bottom

http://www.linkresearchtools.com/case-studies/penguin-2-0-penalty-home24-de/

Here’s what we will learn

• Penguin 2.0 hit not such a surprise?
• Unnatural Link Warning and drop since February
• Quick Domain Compare for a first impression
• Too much Power?
• Too many Site Wides??
• Quick Diving deeper in the their links
• Hard Money Anchor Texts?
• Some paid blog posts
• A Quick Competitive Landscape Analysis with CLA
• Lots of redirects
• Link Detox to audit the risk of your links, for your own and redirecting domains
• Conclusion of this deep dive
• What’s next?

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Not such a surprise?

It’s not a surprise actually; something has been cooking for months.

Here is a screenshot from Sistrix’ (not yet updated) chart, showing a decline since February.

Read more: http://www.linkresearchtools.com/case-studies/penguin-2-0-penalty-home24-de/#ixzz2V7WKofjk

Google Pushed Out The Major Penguin Update (v2.0 #4)

Matt Cutts saying it will be big

http://www.seroundtable.com/google-penguin-four-16775.html

http://www.seroundtable.com/google-penguin-four-live-16830.html

_ I hope this helps,_

Thomas

[MarketingOfAmerica]

If I were you, I would do the following

Press releases - Never use your keyword.  Use your brand name, urls, or natural terms like click here, etc..  Use these for authority building and diversity.

Guest Posts - 1 anchor per 550 words, you can use an anchor text in these.  I personally suggest myblogguest elite area, if your article isn't good enough to get into the elite area then it's not a good guest post.  Post on sites with DA 30+ if relevant, and DA 40+ if they talk about many subjects on the site.

Directory links - There is a fine line here.  Don't use keywords in your directories, use urls, brand names etc.. Use this for diversity and to be honest there is just a handful out their that are quality sites.  MOZ has a full article floating around here on the best ones to use.  Sites like DMOZ, yahoo, etc are the only quality ones.  I why shy away from the free platform sites, sure there could be a few. Sites that aren't human edited I wouldn't even use.

Never use paid links,  your just asking to be penalized eventually.

I agree with everything Takeshi Young said regarding what this new update is really about, they just cracked down hard.  Also, I noticed in this last update the average amount of words per page went up.  Onpage still doesn't matter much here is my case study to prove it http://dailyseotip.com/what-other-marketing-firms-want-you-to-believe-that-isnt-true/3356/

Just be careful where you post.  It doesn't hurt to check the site out your about to post to on OSE for a few moments to insure they are using quality tactics too.

Have a great day.

[TakeshiYoung]

Penguin 2.0 works the same way as previous Penguin updates from what I can tell, penalizing overuse of anchor text and low quality links.