Why am i getting a flux of increase in Impressions on my site & then it decreases
-
They guys.
Hope everyone is having a great week. I wanted to get some inputs from you guys in regards to what is happening to my site that i quite don't understand. Every month or so i get this influx of high visibility with impressions for my keywords and then the impressions go away but my rankings still keep going up.
Has anyone experienced this before and can give me some insight on what is going . Why do i get such a big jump and then it dies off only to return again a month later or 2 months later.
I know you guys want probably some info from my site or from analytics or webmaster tools so i will provide as much as i can .
For now i have included a screen shot.
ScreenShot2013-06-04at31220PM_zps0d02f5fc.png ScreenShot2013-06-04at31134PM_zps5bb81b68.png ScreenShot2013-06-04at31134PM_zps5bb81b68.png ScreenShot2013-06-04at31220PM_zps0d02f5fc.png
-
Brandon. Thanks for the insight.
I just checked for trends on those keywords and just seems normal to me. I back checked with google trends as well as Adwords.
I just want to pick your brain. If someone says this to you. " hey iam getting a jump in impressions with my keywords increasing rankings and then my impressions just go back down " what would be your initial instinct just off the top of your head.
maybe, htaccess problems ? or index.php files. Maybe a problem with my sitemap .
I am wondering first why? such a strong push. and then why? just going back down.
If you look at my graph it did this a month back but not on a grand scale.
-
The keywords you rank on the first page for may have gone viral for a moment. Check Google News with those keywords, or do a Twitter search to see if those keywords were a hot topic for a day or two. May give you some insight into why your impressions increased so dramatically.
-
Takeshi. Thanks for the input.
Yes i got two page 1 rankings for two high traffic keywords, But i still have the page one rankings for them .
Actually sorry three keywords. Just checked to be sure.
Its just really weird.
-
It could be a seasonal keyword that gets searches for short bursts, or maybe you started ranking page 1 for a high traffic term, then fell back to page 2. You can see what the keyword rankings were and the amount of impressions the keywords got in Google Webmaster Tools.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would on-site search queries show up as referral traffic?
The site analytics have been set up for over a year and suddenly last month there was a huge spike in referral traffic (1100+ sessions). Upon further investigation, the majority of it was coming directly from internally, either as mysite.com or search.mysite.com and the landing pages from the referrals are all /search.html?query=* This was never an issue before so I'm trying to understand what could have changed. I'm following up with the client to find out if their dev team may have changed anything related to their search engine but I'm wondering if there may be another explanation. A few notes: previously mysite.com / search.mysite.com were not in the Referral Exclusion list. I've added them now but this was never an issue before. Thanks in advance!
Reporting & Analytics | | SEMnMs0 -
Is it possible to set up one of the Goal Conversions on Google Analytics for a different site?
We are in the process of a website migration and need to set up the conversions for the new site. What is the most effective way of doing this?
Reporting & Analytics | | Sable_Group0 -
If i was to drastically improve 5 critical things on my site, what would you suggest?
I have put in a lot of improvements on my site both onsite and offsite, I was just wondering from a critical point of view, what 5 things would you suggest would require an improvement, that will consequently lead to both, a better user experience and better Rankings on Google? Open even to criticism 🙂 Thank You..... Find my site here:http://bit.ly/1vW4GGP
Reporting & Analytics | | ConnectMedia0 -
Stop getting info from Google analytics on purchases in our site
Hi guys, We have eCommerce.
Reporting & Analytics | | WayneRooney
We connected the site to the Google analytic eCommerce.
Everything was work fine until 3 weeks ago. Suddenly we stooped getting purchases information in the analytic although i see purchases in the website. We didn't change anything in the website and i really don't know how to solve this problem.
If someone here can point me where i can get some info on how to fix it it can be great. Thanks a lot!0 -
Tracking Clicks on a Global Header Across Multiple Sites
Hey All, A particular client has multiple websites and we're planning on implementing a global header across 15+ sites. I've been looking for a way to track the clicks on this global header across all sites (that is that they are summed up), what's the best way to go about this if I am using Google Analytics (I know Adobe site catalyst could do this no problem with some advanced tweaking), any ideas? I could do the general click tracking route and tag every link but that will only help me if I do that for each site (that being said, if the global header for all sites pulls from a single HTML, then tagging it would technically count all the clicks from all the sites, the only caveat being that I'd have to pick which Google analytics profile I'd want to track the header with). Thoughts? Thanks!
Reporting & Analytics | | EvansHunt0 -
Google Analytics Site Search to new sub-domain
Hi Mozzers, I'm setting up Google's Site Search on a website. However this isn't for search terms, this will be for people filling in a form and using the POST action to land on a results page. This is similar to what is outlined at http://support.google.com/analytics/bin/answer.py?hl=en&answer=1012264 ('<a class="zippy zippy-collapse">Setting Up Site Search for POST-Based Search Engines').</a> However my approach is different as my results appear on a sub-domain of the top level domain. Eg.. user is on www.domain.com/page.php user fills in form submits user gets taken to results.domain.com/results.php The issue is with the suggested code provided by Google as copied below.. Firstly, I don't use query strings on my results page so I would have to create an artificial page which shouldn't be a problem. But what I don't know is how the tracking will work across a sub-domain without the _gaq.push(['_setDomainName', '.domain.com']); code. Can this be added in? Can I also add Custom Variables? Does anyone have experience of using Site Search across a sub-domain perhaps to track quote form values? Many thanks!
Reporting & Analytics | | panini0 -
Confirmation page gets hit multiple times by some users. How I can I segment out unique visits?
Hi All, I'm web marketing manager at http://www.evenues.com which is like an AirBnB for meeting space. When calculating the number of bookings for our meeting spaces, I've set up a goal in analytics with the confirmation page as the goal URL. The problem is, it seems that some users are looking at the same confirmation page several times. We have unique URLs for each confirmation page, but some users seem to be visiting these unique pages more than 2 to 5 times. This skews our numbers a bit. This makes things a bit problematic when it comes to segmenting visitors. is there anything we can so that each unique URL visited only counts once? Thanks, Kenji
Reporting & Analytics | | eVenuesSEO0 -
SEOMoz & GWT crawl error conflicting info
Site im working on has zero crawl errors according to SEOMoz (it did previously have lots since ironed out) but now looking at GWebmaster Tools saying 5000 errors. Date of those are not that recent but Webmaster Tools line graph of errors still showing aprox 5000 up to yesterday There is an option to bulk action/tick them all as fixed so thinking/hoping GWT just keeping a historical record that can now be deleted since no longer applicable. However i'm not confident this is the case since still showing on the line graph. Any ideas re this anomalous info (can i delete and forget in GWT) ? Also side question I take it its not possible to link a GA property with a GWT account if created with different logins/accounts ? Many Thanks Dan
Reporting & Analytics | | Dan-Lawrence0