Which is best for keywords; plurals vs singular
-
Hello!
This is my first question so I hope it will be a good one and everyone finds it useful; I have found many conflicting views and need some clarification.
Question: When it comes to optimising for specific keywords, which is best; plurals or singular?
Example: Should I optimise for 'conveyor' with medium competition and a larger local [exact] traffic volume, or go for 'conveyors' with a higher competition and a slightly smaller local [exact] volume of traffic?
Obviously this example is a bit of no brainer as I would tend to sway towards the lower competition with a good volume of traffic to be more competitive, but when the terms are so closely linked, would it be wise to cover both grounds now and go for 'conveyors'?
What is general consensus out there?
Thanks in advance!
Richard
-
It's certainly on a case-by-case basis as I've seen. Certain terms (ex. photographers) is searched much more as a plural than as singular. The real answer to this question is do your keyword research, and see which terms is more sought after.
-
Thanks Marcus,
It is definitely a case by case study as you say. What prompted me to ask the question is the variety of answers out there in the search results...
Thank you for taking the time to reply.
Richard
-
Hey Richard
I don't think there is a general consensus and these things have to be reviewed on a case by case basis. You have pretty much covered it above but you need to balance relevance, competition and volume and make the best call.
No easy answers in this game eh!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Different Blog Articles - What about Keywords Cannibalization?
Hi everyone, I have a question in regards to blog articles and long tail keywords variation. I usually create landing pages for the services of my business and create related topics for my blog with long tail keywords (tips, best practice, etc.). However, by using this method, I am a bit worried about the ranking of the different pages/blog posts. _(See Attachment - in this example, I tracked it with Serplab. MOZ keywords tracking is giving me the same result anyway). _ I created a blog post with a related topic 'office interior design tips'. Unfortunately, when looking at the ranking, the previous page (office-design) is not ranking anymore for this keywords and instead, the blog post office-interior-design-tips took his place. It moved from position 11 to 29 only because I created a blog post related to the topic. Therefore, what happened to the previous page? Does it stop to rank for this keywords once there is another blog post that is related to it? How can we avoid this fluctuation of ranking due to cannibalization? One can assume that by creating relevant content related to this topic, it should rank higher no? Thanks in advance for your answers. serp.png
Keyword Research | | Juvo0 -
Targeted keywords for landing pages but keyword has a lot of synonyms, how is the best way to approach this?
I'm trying to target one page for one broad 2 word keyword, however, because our niche revolves around this keyword and it's synonyms, the keyword is used on every other page, thus creating the issue of non-targeted pages taking the rank instead of targeted page. I've thought of using synonyms on each page, so that no one page uses the same keyword, but felt this could be seen as spammy or could just hurt overall relevancy towards the main keyword, thus a loss of rank. I understand page authority also plays a part, but also seems that every page other than the page I want get's targeted.
Keyword Research | | Deacyde0 -
How do you check keyword rankings for your sites?
The other day I used Rank Tracker form SEO PowerSuite and SEO small tools ranking checker http://smallseotools.com/keyword-position/ to check a keyword ranking. Both said that my clients keyword is not in top 50, but when I used Rank Tracker from Moz.com it showed that my client's keyword ranks #30 ! What's the tool that works for you all the time and is 100% reliable?
Keyword Research | | vitaliykolos1 -
How accurate is Googles Keyword Planner?
I did some keyword research for our company. Some of the terms we got 100,000 search volume for in 2011 now have only 90 monthly searches. I am doing exact match for both US and Global and neither are any where near those high of numbers. Now I can't say how the old report on this was done but we are all a little skeptical of these numbers. Is there any other tool out there for search volume on Google? The Moz tool while it lists Google as an option only does Bing. Thank you!
Keyword Research | | Sika220 -
What is the best keyword tool for 2013?
Since the change in Google's keyword tool I have found it frustrating to use in finding new keywords. Which keyword tool would you recommend? Many thanks.
Keyword Research | | WSIDW0 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | | AdamThompson1 -
Keyword with or without stress?
hi to everyone, I'm new here I'm doing some research for keywords related to sofa in brazil. Portuguese use lot of stress in writing words. there are many important keywords that should be written with the stress. For example: sofás but I'm measuring many more researches for the same word without stress (see attachment). This is the same for many other key phrases with 2 or 3 words. in 90% of the case, key phrases without stress has many more researches Now I have 3 questions: results are very similar for these two keys. are really two different keys or are they the same for google? what number to keep for total search? the higher? the sum between the two? what keywords I have to use in the pages? "sofás" is the correct one, but "sofas" has many more research? U1sYe.png
Keyword Research | | eriksatie0