Is this a clear sign that one of our competitors is doing some serious black-hat SEO?
-
One of our competitors just recently increased their total external followed looks pretty drastically. Is it safe to say they are doing some pretty black-hat stuff? What actions exactly could this be attributed to?
They've been online and in business for 10+ years and I've seen some pretty nasty drops in traffic on compete.com for them over the years. If this is black-hat work in action, would these two things be most likely related?
-
Why not just open up their link data (on the Moz toolbar) and take a look at where they're getting these links from?
-
It's not possible to use that information alone and say for sure that those reasons are connected. They very well may be, or absolutely not.
The links could be a variety of reasons. What if they acquired another big company and did a 301 from the old to the new. Could be the tool you used for the backlinks data crawled more. It could be organic links. It could be something that went viral. There are too many things that could happen. So without digging into the details, I can't say anything for sure.
Look at fresh web links and see what you see there. If you are concerned about that competitor, download their backlinks from OSE and audit them.
-
Thanks, Mike... that's what I figured: probably spammy but _might_be legit. They're pretty old-school, but they do have a social presence and some (pretty terrible) content.
Being familiar with them from simply being involved in the industry and my own due diligence, I'm almost 100% certain this has got to be black hat.
Any thoughts on the traffic data? Take a look at their compete data... that's a pretty huge drop back in May-June 2012. I'm wondering if it was due to them getting hit by a Google update for doing the same thing that they are (most likely) doing now.
-
That alone doesn't prove much of anything other than that they had a massive increase in links. It could be due to spammy link building... or it could actually be a legitimate increase. Personally my first assumption would be black hat but you need more data than just that. Do they do any social or blogging or something? Maybe they recently posted something that garnered a lot of attention. They may have created good linkbait for the first time ever. Maybe they were in the news for something or a popular website mentioned them in a post that lead to shares & links.
If it is all spammy, they'll get hit soon enough.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor has same site with multiple languages
Hey Moz, I am working with a dating review website and we have noticed one of our competitors is basically making duplicated of their site with .com, .de, .co.uk, etc. My first thought is this is basically a way to game the system but I could be wrong. They are tapping into googles geo results by including major cities in each state, i.e. "dating in texas" "dating in atlanta" however the content itself doesn't really change. I can't figure out exactly why they are ranking so much higher. For example using some other SEO tools they have a traffic estimate of $500,000 monthly, where as we are sitting around $2000. So, either the traffic estimates are grossly misrepresenting traffic volume, OR they really are crushing it. TLDR: Is geo locating/translating sites a valid way to create backlinks? It's seems a lot like a PBN.
White Hat / Black Hat SEO | | HashtagHustler0 -
Old subdomains - what to do SEO-wise?
Hello, I wanted the community's advice on how to handle old subdomains. We have https://www.yoursite.org. We also have two subdomains directly related to the main website: https://www.archive.yoursite.org and https://www.blog.yoursite.org. As these pages are not actively updated, they are triggering lots and lots of errors in the site crawl (missing meta descriptions, and much much more). We do not have particular intentions of keeping them up-to-date in terms of SEO. What do you guys think is the best option of handling these? I considered de-indexing, but content of these page is still relevant and may be useful - yet it is not up to date and it will never be anymore. Many thanks in advance.
White Hat / Black Hat SEO | | e.wel0 -
Disavow or not? Negative SEO
Since last November we have been receiving a lot of low quality backlinks from over 700 websites. It looks like one of our pages from our website has been copied with the links being kept as they are. I have left a link to an example of this here: https://goo.gl/eWQODJ Please note, all examples seem to be copied in the same way. We have also started seeing a decrease in the amount of organic traffic (Analytics Picture), As you can see the decrease is not yet so drastically high, but it is still a decrease and this is the third consecutive month we have seen this decrease. Do you think it is worth it to use Disavow tool for all of these bad link or not? uuuLt
White Hat / Black Hat SEO | | Tiedemann_Anselm1 -
Recovering from Black Hat/Negative SEO with a twist
Hey everyone, This is a first for me, I'm wondering if anyone has experienced a similar situation and if so, what the best course of action was for you. Scenario In the process of designing a new site for a client, we discovered that his previous site, although having decent page rank and traffic had been hacked. The site was built on Wordpress so it's likely there was a vulnerability somewhere that allowed someone to create loads of dynamic pages; www.domain.com/?id=102, ?id=103, ?id=104 and so on. These dynamic pages ended up being malware with a trojan horse our servers recognized and subsequently blocked access to. We have since helped them remedy the vulnerability and remove the malware that was creating these crappy dynamic pages. Another automated program appears to have been recently blasting spam links (mostly comment spam and directory links) to these dynamically created pages at an incredibly rapid rate, and is still actively doing so. Right now we're looking at a small business website with a touch over 500k low-quality spammy links pointing to malware pages from the previously compromised site. Important: As of right now, there's been no manual penalty on the site, nor has a "This Site May Have Been Compromised" marker in the organic search results for the site. We were able to discover this before things got too bad for them. Next Steps? The concern is that when the Penguin refresh occurs, Google is going to notice all these garbage links pointing to those malware pages and then potentially slap a penalty on the site. The main questions I have are: Should we report this proactively to the web spam team using the guidelines here? (https://www.google.com/webmasters/tools/spamreport?hl=en&pli=1) Should we request a malware review as recommended within the same guidelines, keeping in mind the site hasn't been given a 'hacked' snippet in the search results? (https://support.google.com/webmasters/topic/4598410?hl=en&ref_topic=4596795) Is submitting a massive disavow links file right now, including the 490k-something domains, the only way we can escape the wrath of Google when these links are discovered? Is it too hopeful to imagine their algorithm will detect the negative-SEO nature of these links and not give them any credit? Would love some input or examples from anyone who can help, thanks in advance!
White Hat / Black Hat SEO | | Etna0 -
Changes to SEO with disavow?
Has the game changed a lot with the disavow tool I can see people still saying check out what our competitors are doing but with just going through a disavow myself how do you actually know what the correct link diversity is as 0 - 100% of the links could be disavowed. Also could a competitor not just buy a load of spammy links and disavow them to mask there real links. (I know in my backlinks on 150 are good and the rest is disavowed crap)
White Hat / Black Hat SEO | | BobAnderson0 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0 -
SEO dead?
What does everyone think about this article? http://www.forbes.com/sites/kenkrogue/2 … l-content/ I tend to think its off base, Link building still works and there are tons of things that have to do with SEO that have nothing to do with link building... I think its actually quite ridiculous and written by people that actually no nothing about SEO...kind of a lame attempt by Forbes, and if anything at all, this is just forbes practicing "SEO" with a link attraction post like this. Becase SEO, is NOT dead
White Hat / Black Hat SEO | | imageworks-2612901 -
Are unusual chinese links likely to be black hat?
Hello, I noticed that this onepage website: http://www.clearpixel.net/ ranks at #11 for web design London so I did some research using SEO Moz Pro. Turns out that alll their links are from Chinese directory style sites. Does this demonstrate black hat SEO? If not, how do I go about getting links on Chinese sites with .gov urls. Many thanks, Martin Hofschroer
White Hat / Black Hat SEO | | MartinHof0