How to promote an ecommerce website?
-
I owe an ecommerce website and I don't know how to start with the SEO. I would be glad to hear some opinions and suggestions with how to start. Thanks!
-
Hi Rephael,
The short, glib answer is to get your onsite optimisation right, then attract good links. That answer is 100% accurate, but in most cases about 0% useful. Let's try to increase that second number:
Before you start doing anything: Understand what terms you want to rank for and make sure that those terms are A) Going to make you some money and B) are going to be realisticly achievable with your skills/resources/budget.
OK - on site then. Once you know what you want to rank for you can compare you content to those terms. Seomoz tools are a good way to do that. Keep improving those and you'll make headway. If you have budget then get some insight from a pro too. Seomoz tools don't deal with the structural aspects so well, and those can have a big impact. From your profile I am assuming that you work quite a competitive niche, so that is good stuff to get right from the start.
Links is tough. Without knowing more about what you do it is hard to give specific advice. The favoured approach here is to build resources and them ensure that people who might want to link to them know about them. If you want a tactic that will work in most fields then take a look at a blog post I have just had published here: http://moz.com/ugc/making-the-competition-sweat-or-how-to-make-giveaways-work-harder . However the approach is to do stuff that DESERVES links.
-
Let's say that we offer something unique. What next?
-
First, you really need to start with a good site. Without a good, fast and user-friendly site, you won't rank. Second, you need to offer something unique.. a bigger catalogue, competitive pricing, great customer service, faster shipping or a usability experience that is unique. Without that, you're still able to get rankings.. but you won't succeed.
The 2011 SEOmoz Ranking Factors study shows links matter. Even after 2012, they still matter. Ecommerce sites require a very unique link profile. One that's very difficult to manipulate. Product pages (for lack of a better term) really suck to build legitimate links to.. unless you have the cheapest product or you have something extremely unique to offer.
My advice is look to do something different, have a kickass site, offer the best shopping experience to your customers and provide amazing customer service.
SEO won't have the impact you desire unless your business & your online package is ready for it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google Search Console Data is different from Moz Data for my website
Hi All I am running a website, I have been using Moz since Feb 2021. Kindly go through these pics My question is why Moz is showing 2K plus backlinks while Google search console is showing just 1253 backlinks. Why fewer links in the google search console is less? How can I increase Google search console backlinks? Also, Moz is showing 90+ DA backlinks but those websites are not showing by the Google search console. What should I do to let google consider them? m0JGjBQ.jpg Cmp8ei3.png
Link Building | | ssubodhsingh0 -
What are he benefits of getting 200+ links from DA 40+ non-relevant websites?
I have a client who has an opportunity to sponsor a prestigious national organisation. In return, they will get 200+ links from the websites of the organisation's members. Most of which are DA 40+.None of the linking sites have any relevance to my client's industry.1) How likely do you think it is that Google will view these as paid links?2) Do you feel that there is potential harm in gaining this many non-relevant links in a short time-frame?3) The client wants me to quantify the ranking benefits of gaining these links and calculate a potential ROI. If that's even possible, how would you go about that?Thanks in advance
Link Building | | richdan2 -
Linking strategy between my websites
Dear all, I am quite new in SEO and I am very confused about linking strategy. I have several websites proposing proofreading services in French and I don't know how to link them together so they get the best chance to have a good ranking. What strategy would you suggest ? Thanks a lot for your help, Yafiz
Link Building | | Yafiz0 -
Website title has domain name in SERPS but not in the website.
We are using the latest version of Wordpress for one of our website. Now every page in SERPS is like this: SEO Services, Link Building and Social Media - Oursite.com But when we look at our website's title tag its like this: <title>SEO Services, Link Building and Social Media</title> It's very strange, why the website's domain name is appended to the title in SERPS?? Any ideas? Thanks!
Link Building | | TheSEOGuy10 -
What are your best tactics for promoting an infographic?
What tactics have you found to be effective in promoting an interesting infographic that you have created?
Link Building | | ProjectLabs0 -
Tool based websites after Panda and Penguin
I have several sites that I classify as "tool" based sites. These type of sites includes anagram solvers for word games, ip address lookups and other various based tools. I like to specialize in these kind of sites because frankly I am not a blogger and hate to write. Before Panda I was doing fairly well, I had many users coming to my sites everyday. The Panda update "tips" that I read all over including on google sites seems to always refer to articles and how to deal with those. The only problem is that I am not an article based site. Yes I have content that describes my tools, but we are talking 1 to at most 2 paragraphs per page. I know Panda effected my ratings because I lost ranking with some big keywords. Since then I have been able to gain some ground, but I am having a hard time trying to figure out what exactly google wants from a site like me. The main path I am getting from Panda is concentrating on the users, and what will make their experience better. I focus on that whenever I make a change. I figure the easier I make it for them, the happier they are going to be. I am wondering what you guys think about some things I can look into creating or focusing on to enhance my site. I use social media heavily (FB, tweets, posterous, blog, RSS Feed) already, but is there something else I can look at that might help me that I am not seeing. I seem to be running out of ideas. Maybe add more content to my pages? Check link structure (its pretty basic as it is) add more article based blog posts? Just want some ideas, I will send my URL to anyone who wants to take a look and see what I may be missing. C
Link Building | | cbielich0 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Tips on the best free tools or techniques to promote your site
Hi i would like to know after receiving lots of email about tools to help with seo and promoting your site and would like to know if anyone has used any as yet. I have kept away from paid tools as i have been reading that they are a waste of time but would like to know your thoughts. I would also like to know if there are any good free tools out there to use to help make your site better and increase traffic and if there are any techniques or sites that i should be using any advice would be great
Link Building | | ClaireH-1848860