Hreflang hindering performance?
-
I want to add hreflang on my website but the dev guys think it will hinder performance?
Any thoughts/experience with this one way or the other?
Thanks!
-
Thanks - that could be a decent alternative to offer!
-
I'm afraid I can't offer any proof as such. I know there is an alternative way of implementing hreflang through xml sitemaps so you can avoid having to add the extra lines in the code within your pages. It's not something I've ever implemented but you can find more about it in the Using hreflang in sitemaps section of this article. Might be worth looking into.
-
I'm totally with you.... any ideas of a better response I can give them (proof from a source) that the impact on speed will be negligible?
-
Sound like a typical developers cop out when they can't be bothered to implement something! I'm no developer but I'm pretty sure an extra line of code would have very negligible impact on speed. Think of all the other different types of markup that people implement on pages, from rel=author to rich snippets, to open graph, twitter cards etc. Nobody out there says 'I'm not adding them to my pages because they'll slow the speed of the site'. Hreflang should ensure that the right page is presented in the right country SERPs and helps avoid duplication problems and that has to be worth implementing.
-
They are concerned adding an extra line of code will slow down the speed of the site...
-
Have your developers given you any further clarification on why they think hreflang might hinder performance? From my own personal experience of hreflang I have found that Google can take it's time before it shows the correct country URL in SERPs. However I did find that after a while that use of hreflang led to an increase in impressions and clicks.
Naturally rankings varied for keywords across different countries though it did appear that generally hreflang had a positive impact initially. We did experience issues with some of our keywords dropping from some of the country rankings but to be fair that was probably more related to a canonical element we implemented (but later removed on advice from Google) and Panda/Penguin issues we have been dealing with.
Perhaps if you could outline some of your developers' arguments and I may be able to address those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang problem?
Hello, We do have a client with a site in multiple versions (one domain per country). French and Spanish versions work really fine, but the problem comes up with the .com and .co.uk versions. This is my hreflang piece of code: When I go to Google.co.uk and search the exact match domain keyword "how much cost an app", I only find the howmuchcostanapp.com domain (1st or 2nd page) instead of howmuchcostanapp.co.uk. The UK one is not appearing! This is very strange. I have spent a lot of time trying to solve this, but I don't know what else to do. Thanks a lot in advance for your comments and help!
International SEO | | Yeeply.com0 -
Is it compulsory to use hreflang attribute for Multilingual site? What if I do not use such tag?
Hello Everybody, My main site - abcd.co.uk and other sites are like this se.abcd.co.uk, fr.abcd.co.uk, es.abcd.co.uk etc Now if I donot use hreflang for Multilingual site then google will consider it as subdomain or duplicate site? But content of the sites are in different language. Thanks!
International SEO | | wright3350 -
Is It valuable to use hreflang tags for blog posts?
I realize it's important to use hreflang tags when your site is translated into multiple languages and that content is very similar if not identical to the original language. However, is there value in having hreflang tags implemented for every blog post that gets translated? Does the same value hold true? In my case, the blog posts which get translated into different languages can somewhat vary from the original. By no means are they a direct translation. They are often adapted to meet the needs of that language and audience.
International SEO | | UnbounceVan0 -
Hreflang Alternate & Pagination
Hi everybody, So I'm setting up hreflang tags on an ecommerce site. The sites are in the USA and Canada. The Canadian site will have fewer products than the American site, meaning that there won't be as many pages in each category as there are on the American site. What is the correct way to handle hreflang tags on these extra category pages? To put this another way, the American site may have a category with 3 pages of products, while the Canadian equivalent only has 2 pages of products. What happens to this extra American category page (example.com/widget-category/page-3) ? Does it get an hreflang tag linking to the first page of the equivalent Canadian category (example.ca/widget-category/)? Does it not get any hreflang tags because it has no true Canadian counterpart? Does it matter at all if it has a canonical tag pointing to the first page in the series anyway (example**.com**/widget-category/)? Thanks, Andrew B.
International SEO | | ABullis0 -
Search Console Hreflang-Tag Error "missing return tag": No explanation
Hey there, we have recently implemented hreflang on the sitemap level for our global website. The website has 57 sitemaps that are all referenced in a sitemap index file (www.buschvacuum.com/sitemap.xml). Google is showing several errors in search console ("Sitemap provided URLs and alternate URLs in 'en-AU' that do not have return tags."). However when I try to verify this I do find the return tags. Can this be caused by the fact that my hreflang tags span several sitemap files? To pick one random example (see screenshot for search console error message):
International SEO | | Online-Marketing-Guy
The Originating URL-hreflang-Tag is in www.buschvacuum.com/sitemap_3.xml, the return tag is in www.buschvacuum.com/sitemap_4.xml. It would be great if someone with experience regarding those errors could help me explaining that behavior. Thanks a lot. Jochen WXYQoUH.png0 -
Can you target the same site with multiple country HREFlang entries?
Hi, I have a question regarding the country targeting aspect of HREFLANG. Can the same site be targeted with multiple country HREFlang entries? Example: A global company has an English South African site (geotargeted in webmaster tools to South Africa), with a hreflang entry targeted to "en-za", to signify English language and South Africa as the country. Could you add entries to the same site to target other English speaking South African countries? Entries would look something like this: (cd = Congo, a completely random example) etc... Since you can only geo-target a site to one country in WMT would this be a viable option? Thanks in advance for any help! Vince
International SEO | | SimonByrneIFS0 -
If I redirect based on IP will Google still crawl my international sites if I implement Hreflang
We are setting up several international sites. Ideally, we wouldn't set up any redirects, but if we have to (for merchandising reasons etc) I'd like to assess what the next best option would be. A secondary option could be that we implement the redirects based on IP. However, Google then wouldn't be able to access the content for all the international sites (we're setting up 6 in total) and would only index the .com site. I'm wondering whether the Hreflang annotations would still allow Google to find the International sites? If not, that's a lot of content we are not fully benefiting from. Another option could be that we treat the Googlebot user agent differently, but this would probably be considered as cloaking by the G-Man. If there are any other options, please let me know.
International SEO | | Ben.JD0 -
Correct Hreflang & Canonical Implementation for Multilingual Site
OK, 2 primary questions for a multilingual site. This specific site has 2 language so I'll use that for the examples. 1 - Self-Referencing Hreflang Tag Necessary? The first is regarding the correct implementation of hreflang, and whether or not I should have a self-referencing hreflang tag. In other words, if I am looking at the source code for http://www.example.com/es/ (our Spanish subfolder), I am uncertain whether the source code should contain the second line below: Obviously the Spanish version should reference the English version, but does it need to reference itself? I have seen both versions implemented, with seemingly good results, but I want to know the best practice if it exists. 2 - Canonical of Current Language or Default Language? The second questions is regarding which canonical to use on the secondary language pages. I am aware of the update to the Google Webmaster Guidelines recently that state not to use canonical, but they say not to do it because everyone was messing it up, not because it shouldn't be done. So, in other words, if I am looking at the source code for http://www.example.com/es/ (our Spanish subfolder), which of the two following canonicals is correct? OR For this question, you can assume that (A) the English version of the site is our default and (B) the content is identical. Thanks guys, feel free to ask any qualifiers you think are relevant.
International SEO | | KaneJamison1