Will keyword optimization for a landing page impact SEO for subsequent pages?
-
For example, if I optimize keyword “pleurx” really well on our landing page, I'd like to know if subsequent
pages linking back to that landing page will rank higher than before for “pleurx”
even if “pleurx” wasn't optimized on the subsequent pages.Thanks!
-Andrew
-
Hi Andrew,
Just to clarify your question - do you mean if you you optimise a page, e.g. a category page, will your internal subsequent pages, e.g. sub categories pages, do stronger as a result?
Rikki
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advice on estate agent website SEO next steps
Hi everyone, I have been working on the SEO for this website for a while now and have had a good amount of success increasing the traffic and rankings. However our main hurdle is improving conversions on the actual website - we want to encourage more people to book a valuation. Does anybody have any suggestions on how we can improve this? The website is www.richardkendall.co.uk Thank you
Web Design | | sophiecrosby970 -
Do SEOs really need to care about trend in increase of voice search?
Hi all, Just browsing through the articles like "SEO trends in 2108"....I can see everyone mention about increase in voice search and attributing same to the SEO at top. But there is very less information on how to optimise for voice search....May be, they don't know what SEOs have to do exactly with voice search. Basically the input method is going to change on search and else remains same. This must be leading to increase of long tail searches and more search snippets to give an instant voice answer. What else has to be optimised to favoured in voice search? Thanks
Web Design | | vtmoz2 -
URL Structure's Effect on SEO
Hello all, I have a client who currently has a very poor URL structure. As it stands, their URLs are formatted in the following manner: http://www.domain.com/category/subcategory/page In all my years of SEO, however, I have always tried to implement the following format: http://www.domain.com/category/page The web designer for this particular project has been very reluctant to change the structure for obvious reasons, but I'm convinced that by modifying the URL structure, SEO will improve. I am correct in thinking this? Likewise, if I am able to get the URL structure changed, what do I need to look out for to make sure we don't lose any traction for our keyword terms? Any and all insight/suggestions is greatly appreciated. Thanks for reading!
Web Design | | maxcarnage0 -
H Tags for an Events Page
I wanted to get the thoughts of people here about how to best structure an events listing page for SEO. I have a list of events, all with dates, event titles, location name, city and zip. What I do currently is listed below. I also show a version for how I could revise it, but it would require me to duplicate the event date on the page. Any ideas, suggestions or best practice examples you can point me to would be greatly appreciated. Current Structure <state>Events - H1 Tag
Web Design | | abiondo
Friday, December 5, 2014 - H2 Tag
Event Title 1 - H3
Location Name, City, State - P Tags Event Title 2 - H3
Location Name, City, State - P Tags</state> I was wondering if I would see better results by doing the following instead. The benefits I see of this approach are the event titles are h2 instead of h3 tags and the con I see is duplicating the event dates <state>Events - H1 Tag</state>
Event Title 1 - H2
Friday, December 5, 2014
Location Name, City, State - P Tags
Event Title 2 - H2
Friday, December 5, 2014
Location Name, City, State - P Tags thanks, Anthony0 -
Are these doorway pages or not? Concerned due to Panda 4.0
For a new site we're building, the Products team wants the header (let's call this Product-Header) to have links to every subsection of every section on every page. Since this is a bad idea, I want Product-Header to be coded in such a way that it doesn't appear in the code or the links are nofollow, noindex. I want to instead create static versions of these pages without the Product-Header. The homepage links to the static URL section pages, those main section pages link to static subsection pages, and so on. It's one nice silo. I am concerned though that Google won't like this due to these static pages are being created specifically for search engines. Users could click through to this static parallel site from the homepage, or they could use the dynamic URL site. This is similar to what etsy.com is doing where you can search Google for "mermaid bridal" and get this page https://www.etsy.com/market/mermaid_bridal but the dynamic version of the page does not show up. However you can search on etsy.com for " mermaid bridal" and get https://www.etsy.com/search?q=mermaid bridal&ship_to=US. Could these static versions that show up in search engines be seen as doorway pages? I know ebay.com got spanked for doorway pages and I don't want to do anything that would get this site penalized.
Web Design | | CFSSEO0 -
Changing Page Extenstions
Hi all, I have a 10 year old website done in Classic ASP, which is fast becoming outdated and we are going to convert it to PHP so all of our pages would be changed from a '/page.asp' extension to a '/page.php' extension. I am familiar with the need to setup 301 redirects for this and I understand there will probably be a short term drop in our Google rankings. Naturally, I don't want to have to go through this again in the future so here is my question. Is having NO page extension, like '/aboutus/history' the wave of the future? Does having no page extension effect SEO at all? I have seen more websites using this technique in 2013 goes on so I am thinking this is the way we should plan our site update. I haven't looked into how to actually do this yet, but it would seem to make sense to me so that if we needed to change from PHP to say .NET or something else later on, we would not have to do 301 redirects again or have another drop in our rankings. Do any of you have an opinion or experience with this?
Web Design | | jacksghost0 -
40 percent redundant content on landing pages with 60 percent unique information.
I have searched schema.org for tags to use for our redudant content on 25 unique local landing pages. The redundant content references our services and abilities on each page. Could anyone tell me how to retain this content and direct the search engines to disregard this portion of the landing page. We are a WordPress site -- if there is a plugin - I would love to know which one might work, although I have not been able to find one that will protect us from duplicate content issues. Thank you in advance.
Web Design | | seant1190 -
Nav / Sitemap Question. Using a "services" page vs just linking directly to individual service page?
Okay, so our company offers video production, web design, and web marketing services. While we do offer these services individually, our goal is to get our clients to integrate these services together. Our nav is currently like so : home - about - video - web design - web marketing - blog - contact Now I've seen businesses and agencies also use a nav with a "services" button instead of listing out their service offerings (if they have more than 1, like us). The services button usually links to a category page or has a drop down with links to the company's individual services. I'm wondering if there is any benefit to having a main services page like this and linking to the individual pages off of it (video ,web design, marketing, etc). Or if we should just keep it the way we have it now (since we've already got some page authority on the individual service pages). I know this may not be the most important aspect of our site and we may be over-thinking it but any thoughts/ideas would be greatly appreciated, thanks!
Web Design | | RenderPerfect0