Website is not stable on maps.google.com

[mnkpso]

My website is daily showing different position on maps.google.com and for the last few days like yesterday it was on 21st position on some keyword and today it is no where and same with other keywords. Is this a Google Dance ?? what can be its period ? and what is the solution to handle it ??

[MiriamEllis]

Hi Mnkpso,

In order to determine the exact cause of your particular experience, you need to have someone be able to audit your website and local listings. As I mentioned above, you could either share the details of your business here in the forum and get community feedback, or, if privacy is an issue, hire a Local SEO to consult with you in private. There are many things that can contribute to ranking changes. You need to find out what is causing what you, specifically, are experiencing, as it isn't possible to diagnose something like this without a proper investigation of your business. There are too many variables to give a one-size-fits-all-answer, and for the health of your business, you should be sure you are getting a proper diagnosis of your issues. It's very important.

[mnkpso]

Thanks for your response.

In your previous reply you have told me that "fluctuations are expected" so this can be the reason of my website disappeared on map on some keywords ?? it can be temporary ? or it can be some penalty because of some mistake ?

Please help.......

[MiriamEllis]

Hi Mnkpso,

I would not worry about small differences like 'S' and 'South' or 'Suite' and 'Ste' and '#". It is my feeling that Google understand equivalents like these. What would be a problem is if some of your listings left off your suite number entirely, had a wrong zip code or had your address numbers backward. Then, you would need to correct these things.

[mnkpso]

Thanks for your reply.

I have found one mistake that my place page address is little different than address on all local directories like on place page address is: 10010 S Tryon St #122 Charlotte, NC 28273 and on directories : 10010 South Tryon St 122 Charlotte, NC 28273 so on place page it is just "S" instead of South and "#" is before 122 but on all directories # is missing

So what do you suggest ?  Should i  change address and re verify place page ? Re verify will put down place page value ???

[MiriamEllis]

Hi Mnkspo,

Hopefully you have clicked on the link in my earlier reply. This is pretty much all that anyone knows right now - there is a shakeup going on and ranking fluctuations are expected. What is happening in your particular situation, I cannot say, but I would recommend that you make a record of the changes you are seeing over the next couple of weeks to see if things settle down. Then, if you are experiencing problems, you could come back here and share your complete documentation with links and examples of your unique business, or, if privacy is an issue, you could hire a Local SEO from the GetListed.org Trusted Providers list to consult with you one-on-one. You may either be experiencing a simple shakeup that will settle down, or you may have other issues going on like penalties. Whomever you speak with needs to be able to look at all of your properties, but I would recommend waiting a couple of weeks to see what happens as these changes in Maps roll out.

[mnkpso]

Hi,

Thanks for your response.

My website is improved on two keywords, disappeared on two keywords and dorped on 3 keywords from 2nd to 3rd page and not stable on these 3 keywords.

All above has happened on same day on Google map results.

Can you guide me about it ??

[MiriamEllis]

Hi Mnkpso,

In addition to the things mentioned by Chris, there is a big stuff happening in Google Maps right now. Expect all kinds of possible changes. For more info, see: http://localsearchforum.catalystemarketing.com/google-maps/8182-google-maps-update-shifts-rankings-impacts-local.html

[Chris.Menke]

Movement in the search results is normal--even large fluxuations.  Remember, you're not the only one who would like to get their site to the top of the search results and Google is constantly evaluating and adjusting the results.  Working to solidify your local results means working on getting more co-citations and reviews on the sites that google uses to help determine local results.

Go over these resources for a good overview of local search essentials:

• The Basics of Local SEO - Whiteboard Friday
• 2012 Local Search Ranking Factors
• Local U Recap