Advice on Content Publishing
-
Hi,
I was rather hoping for a little advice on how to best get my content out there. I made a simple, and pretty poor quality (though funny I hope), guide on making homemade slippers for Father's Day - you can find it here http://appointedd.com/blog/homemade-slippers-for-fathers-day/
I guess my question would be, where would you put it up?
Being fairly new to this kind of content creation (and this was only something I did in my spare time), I'm still trying to get my head around some of it.
thanks!
-
Thanks Chris - that's some very helpful and clear advice.
-
Phillip,
Nice slippers. You might start by eliminating those who may not want to give such a gift to their dads--and that would be most everyone who's not taking their first crack at an arts and craft project. But since that leaves only a very young audience who's not likely to be reading your article, you'd probably want to target those who would be assisting them in their project--Mom. So maybe go after the mommy bloggers and sites focused on craft projects for kids--that kind of thing.
FYI, in the future, try conceptualizing the content you'd like to make, then research the potential publishing outlets to get a good idea of what those blogs and websites are likely to publish or link to before you launch into actually crafting your content. That way, you can tailor your content to your target audience and you already know who your going to reach out to once it's done.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What other major publications use bloggers for content? (UK)
Hi Guys. I've been building a database of journos who write about our niche recently for some outreach. I discovered that in at least one case (Metro UK), a huge amount of content is simply by bloggers, not 'official' journalists. (They can be found easily on Twitter but not in databases like muck rack etc) Generally, bloggers represent an easier 'way in'. So I thought id ask... Is this common practice? Has anyone identified other publications using bloggers for content creation? (Bit of context... We're looking at' Best diary/ planner' runs downs, 'best stationery for new year' and similar. Not strong story-based pitches to journos. (For example: Company blar is revolutionizing market X with Blar.) Simple product runs downs is what we're after for some quick wins on exposure during the holiday period.)
Branding | | isaac6630 -
Domain Transition: Leaving low quality content behind
We're in the initial stages of planning a domain transition / rebrand. We're considering 301'ing our low and high(er) quality content split to two different domains. One for the low quality, one for our high. Best practices normally tell you to not split your content between between multiple domains. However, what if the majority of pages on your site are thin/outdated, and attract low volume/long tail? Does it make sense to bring that low quality/volume content over the new domain, when you know you'll never have the resources (nor would it make sense to) mass improve the quality of these pages? I'm concerned the quality of these pages are affecting our overall domain authority. Some background on our site/business: Current site has 15,000+ pages. 98% of our site is a product directory of professional/enterprise business management software. While a small handful of our product pages have quality original long form content (maybe 50-100), most of the product pages are a combination of: thin, outdated, overly sales-y content provided directly from product developers, and/or catch only very low-volume/long tail organic traffic. 95% of our pages attract fewer than 20 visits/mo, 90% of our pages attract fewer than 10 visits/mo. We have a small business of about 10 employees. Most of which don't maintain our site. It's unrealistic for us to genuinely improve the quality of that many pages. Nor does it make sense to improve most of these pages, as they'll attract only very low volume keywords. Individually these low quality pages don't bring in many customers, but on aggregate they do. 70% of our organic conversions come from pages with less than 20 visits/mo. A few questions: Is this content negatively affecting our domain authority in any way? While I don't believe we've been hit with a penalty, Google knows that on average our pages aren't very helpful to many users, and I'm concerned that affects our ability to rank with pages that matter. None of the content was mass produced in any form of scraping efforts or anything nefarious like that. Would there be any negative/positive affect to offloading these low quality/volume pages to a different domain during the rebrand?
Branding | | dsbud0 -
Best practices to rank a new website that does not produce much content.
Hi What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it. Building backlinks are not just the options when these days people are all focused in content marketing. And specially, when you are competing against big competitors. Big competitors are of course getting their contents published on bigger sites since they are already established. No one will talk about you when you are new in the market. And you still need to bring up your site to people and SEO is the only option for that. What would you suggest ? Thanks
Branding | | MindlessWizard0 -
Our content has been stolen
We've a new intern who spent a good few hours writing this article http://appointedd.com/blog/nominees-for-the-british-hairdresser-of-the-year-2013-announced/ - quite a good we one feel. Our main competitor has taken almost the entire thing word for word and put in up on their blog http://www.inaa.com/apiblog/?p=821 While this is a foolish move on their part, we're still quite offended over the incident as this was the intern's forst article and she'll be looking to add it to her portfolio. I was wondering what the best practice is in this situation? Is simply writing to them enough if they've demonstrated they're underhanded? Should we call them out on it? I'm simply unsure as I want to protect no only the business but the intern also. thanks!
Branding | | LeahHutcheon0 -
Prominent newspaper covered my content but did not link
Hi, I've seen this question asked and answered by SEO's somewhere in the past but can't seem to find it. A press release we created was covered in a nice article by a very prominent newspaper, with a mention of us but no link. The paper is so prominent that you hesitate for a second to write them and ask for the link, but of course, it doesn't hurt to ask. One mistake I made was issuing the release but not really pointing it at a piece of relevant content besides our company web site. This is not part of the question but is a good tip fo' learning and growing - the information we released was highly compelling but we should have taken the time to create a beautiful, linkable asset on our site. Anybody with advice on the best way to ask for a link? Is it asking the author? I assume I am not going to get this. I think this article will be syndicated -- if it gets picked up elsewhere, do you think it's worth the time to ask those papers?
Branding | | reallygoodstuff0 -
Tips For Promoting Content & Contacting Journalists
Hey, After months of working hard we have some great content on our website, and now seem to be getting into a flow of releasing content consistently. I think it's now time to shift a bit of focus onto getting more eyes lookng at it, and importantly the right eyes. Has anyone got any tips or advice? Kind Regards
Branding | | JonathanRolande0 -
Can anyone advice us on how we can improve on our SEO ranking?
Hi, We are the leading home cleaning and maintenance company in Singapore. We are trying our best to go online to expand our business. The thing is we are weak in internet marketing and we need to get some traffic to our website. Can expert advice us on how we can improve on our Google ranking? Our site:
Branding | | chanel27
http://www.absolutesolutions.com.sg0 -
Converting Site Content to Different Niche and in Different Language
Background STORY: I'm a wordpress theme designer, and i have a 3 years old wordpress-based site in english language with more than 100 post. Let's just called this site "olddomain.com" (generic brand name, didn't have keyword on it) Almost all of content are just showcase post and download link for my Free Wordpress Theme Download. So the site is lacking in terms of quality article content. I never doing any SEO work (keyword targeting,etc) for this "olddomain.com ", but the site backlinks is growing viral since the beginning, perhaps due to the nature of a "freebie" site. Using the OSE, it showed 12,850 Total Links from 349 Linking Root domain. Back when Y! Site Explorer still exist the number of linked domain is around 64,000+ links, and google webmaster tools show the number of 655,000+ Links. It's now has PageRank 5 (for almost a year) , with Home Page Authority 62/100 and Domain Authority 55/100. But in terms of traffic and revenue, the site is doing pretty bad. I only got less than 3000 visit per month. Revenue less than $10/month from adsense, and generated less than $1000 over the last 2 years from premium wordpress theme affiliate program. Some people told me that i have to add more article to attract traffic. but the thing is, i don't really good on writing english article, It's not my native language, so i can't really express my thought. I know i can outsource article writing, but i feel more comfortable and affordable if i write from my own mind. RECENT STORY: For the last 3 months i also learn more about SEO and internet marketing , and recently doing some local keyword research in my native language (Indonesian) with google keyword tools combine with SEOmoz keywords analysis. I found more than 100+ of Indonesian keywords in multi-niche with more than 3000+ Exact local search/month. And after using SEOmoz keyword analysis, almost all of them are in relatively low competition level under 40% . So The Potential is HUGE. MY IDEA: I want to create a new multi-niche informational content-rich website based on the keywords i found on my language. Something like about.com, squidoo, or hubpages. My question is : 1. Should i completely start that site in a "newdomain.com" completely from scratch (No Pagerank, Backlinks, PA, DA) ? or I just use my existing "olddomain.com" which already got the link advantage (Pagerank 5 with thousands of backlinks) and just recreate the site-structure and put the new article content on it, although it's on different niche and different language . 2. What's the effect for search engine if you changing your site content to different niche (from wordpress theme to Multi-niche Informational website) and also to a different language (english to indonesian) Best Regards,
Branding | | thefaizal
Faizal0