Client site is lacking content. Can we still optimize without it?
-
We just signed a new client whose site is really lacking in terms of content. Our plan is to add content to the site in order to achieve some solid on-page optimization. Unfortunately the site design makes adding content very difficult! Does anyone see where we may be going wrong? Is added content really the only way to go? http://empathicrecovery.com/
-
Thanks Mariah! Ive actually seen that video but this is great! Going to sblhow that to our client to reaffirm our recommendation to add content!
-
Take a look at this:
It goes over text VS images on google
-
I appreciate the detailed response! I'm very familiar with all of the strategies you outlined above , but my question was meant to focus solely on the on-page optimization aspect of the site. We haven't started work yet, but besides the obvious meta title/meta desc. h1, image alt etc. are there things we can do to this visual-based site and pages?
-
Persona Alignment: So there are a few things you can do for this page. First things first though, do you have the organizations customer personas? If so, do you know their search habits? What are they searching for? Performing a keyword analysis might help you refine and improve the copy that is currently on the website. This is always my number 1 go to before I start on any projects.
Competitor Analysis: Who are you competitors? Who is linking to them? What anchor text are they using? This should help you to come up with ideas for your own strategy.
Meta Tags: I took a very quick look at your source code and couldn't find any associated description. Definitely something you will want to add, especially from the usability side.
Link Building / Winning: It appears open site explorer doesn't have your site listed so I'm guessing it is pretty new. This will be a great resource for you though. Start looking at link building options though, are there local organizations who would want to provide this site as a resource? What kind of anchor text do you want to use?
Blogging: I know you are saying you are planning to add more content and that takes time, but blogging is an awesome way to start talking about popular topics around your keywords. Also, for a sobriety clinic such as this, I would say it would be worthwhile to establish yourself as an expert in the field.
Social: Engage socially, it looks like you have recently set up your social profiles, so use these to promote good quality blog content and engage with others in your industry
Local SEO: Use a tool like getlisted.org and make sure you have a local presence! If people are searching for rehab centers locally, they might not find you if you don't have a strong local presence.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to "Prune" bad content from large sites?
I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently? Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?
Intermediate & Advanced SEO | | atomiconline0 -
Is there a downside of an image coming from the site's dotted quad and can it be seen as a duplicate?
Ok the question doesn't fully explain the issue. I just want some opinions on this. Here is the backstory. I have a client with a domain that has been around for a while and was doing well but with no backlinks. (Fairly low competition). For some reason they created mirrors of their site on different urls. Then their web designer built them a test site that was a copy of their site on the web designer's url and didn't bother to noindex it. Client's site dived, the web designer's site started ranking for their keywords. So we helped clean that up, and they hired a brand new web designer and redesigned the site. For some reason the dotted quad version of the site started showing up as a referer in GA. So one image on the site comes from that and not the site's url. So I ran a copyscape and site search and discovered the dotted quad version like 69.64.153.116 (not the actual address) was also being indexed by the search engine. To us this seems like a cut and dry duplicate content issue, but I'm having trouble finding much written on the subject. I raised the issue with the dev, and he reluctantly 301 the site to the official url. The second part of this is the web designer still has that one image on the site coming from the numerical version of the site and not the written url. Any thoughts if that has any negative SEO impact? My thought it isn't ideal, but it just looks like an external referral for pulling that one image. I'd love any thoughts or experience on a situation like this.
Intermediate & Advanced SEO | | BCutrer0 -
Is it Wortwhile to have a HTML site map for a Large Site
We are a large, enterprise site with many pages (some on our CMS and some old pages that exist outside our CMS). Every month we submit various an XML site map. Some pages on our site can no longer be found via following links from one page to another (orphan pages). Some of those pages are important and some not. Is it worth our while to create a HTML site map? Does any one have any recent stats or blog posts to share, showing how a HTML site map may have benefited a large site. Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Optimize the category page or a content page?
Hi, We wish to start ranking on a specific keyword ("log house prices" in italian). We have two options on what pages we should optimize for this keyword: A long content page (1000+ words with images) Log houses category page, optimized for the keyword (we have 50+ houses on this page, together with a short price summary). I would think that we have better chances with ranking with option nr.2 , but then we can't use that page for ranking with a more short-tail keyword (like "log houses"). What would you suggest? Is there maybe a third option for this?
Intermediate & Advanced SEO | | JohanMattisson0 -
Site #2 beats site #1 in every aspect?
Hey guys, loving SEOMoz so far and will definitely continue my subscription after the free trial. I have a question however, which I am really confused about. When researching my primary keyword, I have found that the second ranked site beats the top site in every single aspect, apart from domain age, which is almost 6 years for the top one and 6 months for the second. When I say every single aspect, I mean everything. More authority for the page and domain, more links, more anchor text links, more authoritive links, more social signals, more relevant links, better domain (although second ranked site is a .net), better MozRank, better MozTrust etc.... I have noticed though, that in the UK SERPs, those sites are switched, so #2 is actually #1. Could it be that the US SERPs just haven't updated yet, or am I missing something completely different.
Intermediate & Advanced SEO | | darrenspeed1 -
Can this site be optimised?
I have been told that because of the technology this site was developed with it cannot be changed for example urls title and meta tags cannot be changed. why is that and what other types of sites also cannot be changed. http://www.alliedpickfords.com/Pages/Landing.aspx For example i have been told alot of online stores cannot be optimised because the urls change every time some one goes to the page therefor you cant lionk to a certain page is that true and what is the way around it if any.
Intermediate & Advanced SEO | | duncan2740 -
I need to add duplicate content, how to do this without penalty
On a site I am working on we provide a landing page summary (say top 10 information snippets) and provide a link 'see more' to take viewers to a page with all the snippets. Now those first 10 snippets will be repeated in the full list. Is this going to be a duplicate content problem? If so, any suggestions.
Intermediate & Advanced SEO | | oznappies0 -
Are there certain times of the day that it is better to update content or blogs? How do I find out what time is best for a particular site?
Trying to figure out how to best optimize timing of new content... including blogs and other on page content?
Intermediate & Advanced SEO | | AaronSchinke0