Branded Links : But not got any ranking..
-
Hi there.
I'm SEO expert myself. I am building quality and authority backlinks with branded anchor text. My website has now over 1.5k backlinks with branded anchor text and generic keywords. But my website still not showing in SERPS with my targeted niche or anchor text.
Do i need to build backlinks with exact match anchor text if yes then how much?
Thanks in advance.
-
In terms of links and link profile diversity, I recommend you study the top ten competitors in your niche, with a close focus on the top 3. Consider their backlinks, quality and diversity.
A competitive link histogram is helpful in fully visualizing the types of links that competitors have:
By anchor text
By DA (domain authority)We generally create a minimum of two, one for each of those areas, and then study then.
This gives you specific averages with which you can focus on more closely in your campaign to shape it closer to naturalization, or get a better picture on what Google wants to see in your specific niche, or what is working.
Also, be very sure to rule our on-site and / or other issues at the same time.
Hope this helps!
Todd -
I would have to say that I would test out two things 1st.
Your robots.txt
use a tool like this it will let you know if there's any thing extra in your robot text that may be to plug-ins have allowed to stay and you're not seeing it. Another reason you can be blocking yourself and not know it is some content delivery networks allow you to control the robot text through them so if you are using one you may want to check that out as well Max CDN is notorious for this
http://www.internetmarketingninjas.com/seo-tools/robots-txt-generator/
if you find an issue and it is a hard one I would use screaming frog along with Seer interactive's guide
http://www.seerinteractive.com/blog/screaming-frog-guide
however if for whatever reason it is not a fluke and you are really not showing up on Google the 1st thing I would do is check Google webmaster tools for a notification.
I have to agree with David on a lot of what's been said. If it is not a block from your site itself and you're not showing up it is most likely an issue with that back links.
Run your site through tools below to check your back links for anything that is not relevant or a very low quality
http://www.opensiteexplorer.org/
http://www.screamingfrog.co.uk/
I hope I have been of help,
Thomas
-
Link building is not only about branded and generic anchor texts, of course you should try to get some links with keyword rich anchor text. There are a lot of useful resources on the MOZ blog about this, here is a recent one: http://moz.com/blog/how-to-build-links-to-your-blog-a-case-study
Also you should make sure you have good on-page optimization for each of the pages on your website, after doing good keyword research.
-
How many links exist with anchor text like HERE, Click Here, See Now, Click to See etc.?
This will be critical to have in the mix and is part of a natural linking scheme. It seems as if some of your generic keyword terms would have to have exact match keywords, correct? You are still not ranking for anything? Are your links on sites and pages relevant to target? Are they on penalized sites? If you have 1500 back links and nothing showing up in the SERPS I think you need to make more use of the disavow tool than you do more time back linking.
I have sites with 10 back links scoring well on local or low competition words. I would wonder the condition of your robots.txt file and what meta tags you have such as any rel=noindex etc.
If all of that is in order I would ask the quality of the content. Are you writing content or scraping it? Using spun articles? Have a shallow site of just a couple pages with 3%+ keyword distribution and high html to text ratio?
I can't be exactly sure but I would venture to guess your situation has nothing to do with needing to crank out more back links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Checking Rankings Again & Again Can Drop Rankings
Is it possible that if i check my google rankings again & again it can drop ranking?Like checking where do my keywords rank every hours rank drop the rankings? Because this indirectly affects the CTR. Might be because of it? No one has faced such an weird thing before.
Intermediate & Advanced SEO | | welcomecure0 -
Does Disavowing Links Negate Anchor Text, or Just Negates Link Juice
I'm not so sure that disavowing links also discounts the anchor texts from those links. Because nofollow links absolutely still pass anchor text values. And disavowing links is supposed to be akin to nofollowing the links. I wonder because there's a potential client I'm working on an RFP for and they have tons of spammy directory links all using keyword rich anchor texts and they lost 98% of their traffic in Pengiun 1.0 and haven't recovered. I want to know what I'm getting into. And if I just disavow those links, I'm thinking that it won't help the anchor text ratio issues. Can anyone confirm?
Intermediate & Advanced SEO | | MiguelSalcido0 -
Rankings Drop since Humingbird - Could it be my link ratio between .co.uk / .com ?
Hi All, I have an UK tool hire eccomerce muliti location website with different locations pages for each category. My stratedgy has been to specialise on local search for each location as oppose to try and compete with highly competitive keywords on a national level. I do have some duplicate/ thin content issues on these location pages but I've been actively writting additional unique content on these pages to address this issue which also making sure my title tags, h1 , h2 tags etc are unique for each location along with having individual google local + pages etc etc. I have never previously been affected by any duplicate contents issues and always ranked first page (mainly top 5) for most of my local keywords). However, when google humingbird update came out , I suffered approx 25% drop in traffic and rankings. rom what I read , local search sites have suffered somewhat in this update and I did a link detox report to try and asterain toxic links etc. I found a few which I disavowled but I have had no manul penalty message in my GWT so I can only assume I was affected by an google algorithmic penalty. From looking at opensite explorer , I can see my link ratio for my .co.uk site shows 43% .com 37% .co.uk I am wondering if it could be this which has been the cause of my local rankings to fail ?. Has anyone else suffered the same as I am at my witts end as to what are the likely factors which could have caused such a drop ? Any tips, greatly appreciated. Happy to give my sites url if anyone would like to take a look ? thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0 -
How hard would it be to take a well-linked site, completely change the subject matter & still retain link authority?
So, this would be taking a domain with a domain authority of 50 (200 root domains, 3500 total links) and, for fictitious example, going from a subject matter like "Online Deals" to "The History Of Dentistry"... just totally unrelated new subject for the old/re-purposed domain. The old content goes away entirely. The domain name itself is a super vague .com name and has no exact match to anything either way. I'm wondering, if the DNS changed to different servers, it went from 1000 pages to a blog, ownership/contacts stayed the same, the missing pages were 301'd to the homepage, how would that fare in Google for the new homepage focus and over what time frame? Assume the new terms are a reasonable match to the old domain authority and compete U.S.-wide... not local or international. Bonus points for answers from folks who have actually done this. Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Link to homepage or brand page?
Hi, I have opportunity to get a link from a brands website to our website as we are official retailers. Should I give them our homepage URL or should I give them their brands page on our website? The brand page will have their brand name in the URL, meta details, images, content and products. What is more beneficial SEO wise? Thanks
Intermediate & Advanced SEO | | YNWA0 -
What to do if the wrong page is ranking?
What to do if the wrong page of your website is ranking and you cannot 301 it? Apparently an outsourced company the previous manager hired build anchor text links to the homepage, when those links should have been pointing to a deeper page. As a result, the hompage is now ranking for that term. But I think we can convert a lot more of the visitors if the deeper page is there instead. Obviously, I can't 301 the homepage. What would you do?
Intermediate & Advanced SEO | | andrep0 -
Anchor Text Diversification – Branded VS Non Branded – What is the best approach… if any?
Our organization competes in the Drug & Alcohol Treatment Category… very competitively I must say. While we create content for long-tail keywords, we focus on linking (blogging + Press Release + Acquisition, etc…) as the main strategy to increase relevancy for 4 major keywords. (Alcohol Rehab, Drug Rehab, Alcohol Treatment, and Drug Treatment)… all these terms have their respective landing pages, and we try to provide a good flow of new links coming to these pages on a weekly basis… Lately we have been acquiring more links than we anticipated… not a bad thing since they are from reputable websites… however I am a bit concern regarding the Anchor Text distribution of these links. Example Let’s say I get 100 links to my ‘Alcohol Rehab’ page – what is an appropriate percentage for the anchor text distribution? For example: Branded Links 20 - Keyword: St Jude Retreats
Intermediate & Advanced SEO | | dhidalgo1
Exact Match Links 70 - Keyword: Alcohol Rehab
Broad Links 10 - Keyword: Rehab Is this an ok distribution, or should I change things around? Hope you guys can help! Thanks!!!!0 -
Links to Facebook pages
I would like to ask if anyone has any knowledge regarding linking to a company's facebook page. I have built a few links to a client's facebook page in an effort to have it rank better in SERPs. I just learned that unlike twitter and linkedin, it is apparently not possibly to directly link to facebook pages. At least it is not possible from a search engine's perspective. If you follow any facebook page link while you are not logged into facebook, you are redirected to the facebook home page. I can't think of any way around this obstacle. I'd love some clever solution such as providing a URL which includes a basic dummy facebook login but there is nothing I am aware of to achieve this result. Does anyone have any ideas on this topic?
Intermediate & Advanced SEO | | RyanKent0