Are organic search visitors always seen as organic in origin, even if their return to the site is direct?
-
Many of our conversions occur in a customers second visit to the site. Often, a customer will arrive at our site, submit a finance application, leave, and return at a later date to checkout.
We are interested in tracking how many of our checkouts come from customers who originally found our site through an organic search result.
If a customer enters the site through organic search, leaves, and returns later through an email link or directly entering our URL, will G analytics show that customer as direct or organic origin?
Cheers,
Ben
-
I think what you're really looking to do is use multi touch funnels and attribution. And the metric you are trying to measure is called "first touch" - meaning the source of the first visit gets the credit.
If your analytics is set up for goals and/or ecommerce tracking which is all pretty easy to do, you can see all of the default multi touch reports in GA.
Here's their intro guide and guide on setting it up.
-Dan
-
Yes, according to Google Analytics IQ curriculum (see https://www.google.com/analytics/iq.html, lesson 3 about traffic sources), direct traffic will not override previous campaign sources - at least for conversion attribution.
You could also have a look at the reports "Assisted conversions" + "Top Conversion paths" in the Conversions > Multi-channel Funnels section in Google Analytics to get more information.
Hope this helps!
-
Yes, GA will treat like this if they don't have active session. If that visitor is working same session then it will not overwrite organic. It will not increase your organic search either. It will only show the increment in your page views.
I don't think there is any service available to track organic traffic over multiple days/sessions.
-
I've done a little more reading and found that <direct>will never overwrite <organic>(as long as the cookie is active, <6 months) as discussed here: http://www.hmtweb.com/marketing-blog/google-analytics-referring-sources-experiment/</organic></direct>
Correct?
-
Is that only when they do not have an active session? I believe direct will never overwrite organic origin when the session is active?
Are there any services available to track organic traffic over multiple days/sessions?
-
G Anlytics will count them direct visitor and also it will count under returning visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google search console
Checking our links to our site on GSC and we've dropped from 515 to 324 over night - is this normal?
Reporting & Analytics | | RayflexGroup0 -
How to configure multilingual site in google analytic? Currently showing in Referral Traffic why?
Hello All, Currently my Multilingual site is showing in referral traffic is it because I have not added hreflang tag on site? If yes and if I add the hreflang tag on all sites when where it will show in google analytic traffic from international sites? And what type of configuration required in analytic? Thanks!
Reporting & Analytics | | pragnesh96390 -
60% of Direct traffic is actually Organic
For some pre-reading, Groupon experimented with deindexing part of their site back in 2014 and found that they had a big drop in direct traffic: http://searchengineland.com/60-direct-traffic-actually-seo-195415 Recently I've conducted a similar test on a very large site and have found that Direct dropped somewhere between 50-80% for the pages deindexed, depending on the day (It has been running for ~4 days). Has anyone else tried this experiment before? If so what were your results?
Reporting & Analytics | | Leads.Bz
What I'm most interested in now is to find out why this traffic is classed as Direct - there appears to be no reason why the site or server would interfere, so I can only imagine that Google is sending traffic without referrer data. Does anyone have any thoughts as to why they would do that?0 -
.com site referral traffic to ccTLDs
We have 7 international domains set up along with our main .com site. All of the ccTLds are showing their main referral traffic as coming from the .com site in GA, and most of those being from mobile. Each site is set up correctly with geo-targeting and hreflang tags. Has anyone experienced this before?
Reporting & Analytics | | ggpaul5620 -
Adwords start Organic traffic SIGNIFICANTLY drops
I hope someone can give me some insight here, or at least point me in the right direction. As of September 1 we are running Adwords. We are seeing an alarming drop in our organic traffic since then. It's almost like Adwords is cannibalizing organic. August/September Paid 116/847 Organic 648/178 We've looked at why the Organic could have dropped (penalties, site function issues, etc.) and have found nothing unusual. Can someone give me a reason why this might be happening, Why such a dramatic decrease just as adwords is started. Thanks!
Reporting & Analytics | | Britewave0 -
Does anyone know of a way to do a profile level filter to exclude all traffic if it enters the site via certain landing pages?
Does anyone know of a way to do a profile level filter to exclude all traffic if it enters the site via certain landing pages? The problem I have is that we have several pages that are served to visitors of numerous other domains but are also served to visitors of our site. We end up with inflated Google Analytics numbers because people are viewing these pages from our partners' domains but never actually entering our site. I've made an advanced segment that serves the purpose but I'd really like to filter it at the profile level so the numbers across the board are more accurate without having to apply an advanced segment to every report. The advanced segment excludes visits that hit these pages as landing pages but includes visits where people have come from other pages on our domain. I know that you can do profile filters to exclude visits to pages or directories entirely but is there a way to filter them only if they are a landing pages? Any other creative thoughts? Thanks in advance!
Reporting & Analytics | | ATIseo0 -
When I look at my SEOMOZ campaigns I see there are a lot of warnings in regards to missing Meta Tags Descriptions but they exist on a clien'ts wordpress site
when I look at my SEOMOZ campaigns I see there are a lot of warnings in regards to missing Meta Tags Descriptions but they exist on a clien'ts wordpress site
Reporting & Analytics | | Doug_Hay1 -
My own brand searches stopped appearing in google
Hi everyone, I've never asked a question here before, so go easy on me 🙂 I've noticed recently that my site is not showing up for my own brand searches anymore, and that my organic google results are way down. For example, it used to be if you would search for "grouvee kings quest 6" you would either see http://www.grouvee.com/news/kings-quest-6-retro-rerun-playthrough-part-1/63/ or http://www.grouvee.com/games/kings-quest-vi-heir-today-gone-tomorrow/69/ show up first in google. Now they're nowhere to be found. Here's another example. If you would search for "grouvee mass effect 3" you'd either see http://www.grouvee.com/games/mass-effect-3/75/ or http://www.grouvee.com/news/mass-effect-3-lets-take-the-earth-back/136/ show up first in google. Once again, nowhere to be found. I could go on with several other examples, but I don't really know what I've done. I 301 redirected 2 pages a few weeks ago because I added a /reviews/ structure to my site and needed to move a couple of pages that used to be under /news/ over to the new section, but those shouldn't have had anything to do with the pages I referenced above. I haven't done any link building really. I submit some of my articles occasionally to places like reddit or n4g, but that's about it. Anyone have any tips or things I should be looking at?
Reporting & Analytics | | petecorsaro0