Are organic search visitors always seen as organic in origin, even if their return to the site is direct?
-
Many of our conversions occur in a customers second visit to the site. Often, a customer will arrive at our site, submit a finance application, leave, and return at a later date to checkout.
We are interested in tracking how many of our checkouts come from customers who originally found our site through an organic search result.
If a customer enters the site through organic search, leaves, and returns later through an email link or directly entering our URL, will G analytics show that customer as direct or organic origin?
Cheers,
Ben
-
I think what you're really looking to do is use multi touch funnels and attribution. And the metric you are trying to measure is called "first touch" - meaning the source of the first visit gets the credit.
If your analytics is set up for goals and/or ecommerce tracking which is all pretty easy to do, you can see all of the default multi touch reports in GA.
Here's their intro guide and guide on setting it up.
-Dan
-
Yes, according to Google Analytics IQ curriculum (see https://www.google.com/analytics/iq.html, lesson 3 about traffic sources), direct traffic will not override previous campaign sources - at least for conversion attribution.
You could also have a look at the reports "Assisted conversions" + "Top Conversion paths" in the Conversions > Multi-channel Funnels section in Google Analytics to get more information.
Hope this helps!
-
Yes, GA will treat like this if they don't have active session. If that visitor is working same session then it will not overwrite organic. It will not increase your organic search either. It will only show the increment in your page views.
I don't think there is any service available to track organic traffic over multiple days/sessions.
-
I've done a little more reading and found that <direct>will never overwrite <organic>(as long as the cookie is active, <6 months) as discussed here: http://www.hmtweb.com/marketing-blog/google-analytics-referring-sources-experiment/</organic></direct>
Correct?
-
Is that only when they do not have an active session? I believe direct will never overwrite organic origin when the session is active?
Are there any services available to track organic traffic over multiple days/sessions?
-
G Anlytics will count them direct visitor and also it will count under returning visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Google turning Off Webmaster Tools Search data
My Webmaster Tools account has stopped showing data past 9/23, which is a full week old. Typically it is just a few days behind schedule. Is Google cutting this off?
Reporting & Analytics | | gametv0 -
Direct Traffic Spike
In February, I transferred an HTML site to a WordPress Platform. Since then, Direct traffic has spiked to nearly 400% since the WordPress transition. The Direct traffic spike took roughly 2 months before it started to kick in. Does anyone know what this could be attributed to?
Reporting & Analytics | | SteveZero120 -
Multiple-Domain tracking for sister sites- NO retail checkout- Please help
Hello, I have about 5 sites I want to set up multiple-domain tracking in google analytics. All posts I read seem to be focused on cross-domain tracking for the purpose of tracking a visitor from one domain across another domain for shopping cart check outs. I don't need that. I have about 3 sister sites (mastersite.com, sistersite1.com, sistersite2.com, sistersite3.com) related to my primary site. I want 1 Master Analytics Profile to track traffic for all of these sites combined. My visitors will not jump from mastersite.com over to sistersite1.com. There will be no cross-domain visits. How can I set up 1 master google analytics profile that will aggregate traffic data from all sites and present the data to me in one analytics profile. Please help
Reporting & Analytics | | AndreGant0 -
I have few similar job forms that were created for different positions. SEOMoz says, its "duplicate pages". So how do I resolve it? I want my jobs to be searchable in Search Engines.
Hi There, I have few similar job forms that were created for different positions. SEOMoz says, its "duplicate pages". So how do I resolve it? I want my jobs to be searchable in Search Engines. Thanks !
Reporting & Analytics | | pointstar0 -
(Not provided) organic search results in Analytics
Hi, So from what I've read, (not provided) organic search results in Analytics is a result of the user being logged into Google. The problem I have is about 20% of the organic search results are (Not provided), so what is mainly left are branded search terms. I think I'm clutching at straws, but is there anything I can do to see these organic traffic sources?
Reporting & Analytics | | JuiceBoxOM0 -
Woes in organic ranking... Post Penguin issue?
Hello all, First post here. Site:http://www.symbolphoto.com I'd done a ton of work to get my SEO where it needs to be, however, after looking at my traffic post April 15-22nd, it's gone completely downhill. I don't rank organically, which i'd like for one single term 'b*ston wedding photographer'. What am i missing? I'm assuming Penguin may be a part of this, but i haven't participated in any link schemes... am i being penalized and if so, is it evident why? Help is much appreciated! replace * with o.
Reporting & Analytics | | symbolphoto0 -
Can you help me figure out what happened to my website search results in Google?
On or about the 24th of April I noticed an abrupt decrease in traffic to my website:
Reporting & Analytics | | rdominey
http://www.getyourphotosoncanvas.com Sorry this might be long but I’m trying to be as thorough as possible. I thought that I had been hacked, a virus, maybe penalized by Google I don’t know what ? I submitted a reconsideration request to Google and they responded with the following: Reconsideration request for http://www.getyourphotosoncanvas.com/: No manual spam actions found
May 10, 2012
Dear site owner or webmaster of http://www.getyourphotosoncanvas.com/,
We received a request from a site owner to reconsider http://www.getyourphotosoncanvas.com/ for compliance with Google's Webmaster Guidelines. - - - - - -
We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team.
Google Search Quality Team I have ran all kinds of web crawl tests, Google webmaster, talked with SEO “Experts” and still can not figure out what is happening. I decided to use a couple of SEOmoz tools to try to help me explain what is happening. I figured that if I could take a very specific and unique KeyPhrase and run it on a specific page that I might be able to better explain what is happening. Basically, We appear to be no longer searchable by key words or phrases on google?
Here is an example:
Key Phrase: Free Services to Help Improve Your Photos on Canvas
Website: http://www.getyourphotosoncanvas.com/free-photo-canvas-retouching
Attached are some screen shots of the actual search results on Bing, Yahoo and Google along with the ranking tool results from SEOmoz and the on page grade for the key phrase.
Anybody got any Ideas? I am hurting; the internet and Google search is about 40% of by business. http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/Bing-Free-Services.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/Yahoo-Free-Services.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/Google-Free-Services.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/SEOmoz-Ranking.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/SEOmoz-Report-Card.jpg [" target="_blank">iframe>](<iframe class=) Bing-Free-Services.jpg Yahoo-Free-Services.jpg Google-Free-Services.jpg SEOmoz-Ranking.jpg SEOmoz-Report-Card.jpg0 -
Setting up Google Analytic Goals to a 3rd Party Site
I recently received help on a question I asked on SEOmoz but need additional clarification. I am trying to set up goals in Google Analytics for people who click on a “purchase botton” which sends them to PayPal. I created a Thank You page and tried to get PayPal to redirect to it, however, our customers only get to our site’s 404 page. Here is what I’ve done so far: Went into my PayPal account and turned the “Auto Return” to ‘on’ Under website payment preferences, I added the following URL http://www.teecycle.org/thank-youutm_nooverride1. (I formatted the URL this way because the person who provided me with help recommended using the format ?UTM_nooverride=1. However, our CMS system won’t allow “?” or “=”)
Reporting & Analytics | | EricVallee340