Show item status in GA - LIve vs sold vs unsold

[helgeolaussen]

Hi guys,

I am working with SEO for an auction site with B2C and C2C. (similar to eBay)

All item\products on our page have an unique url. The auction can last from hours to weeks.
When the item is live, sold or (finished but)unsold it still has the same url.
So when I take a look at SEO traffic to items in Google Analytics, I can't tell if the item was live, sold or unsold at the time the user landed on the page. Which makes it diffucult to analyse the traffic.

Is there anyway I can make GA show the status of the item for the time user landed on it?

Best regards,

Ceran

[helgeolaussen]

Hey Mihai,

Thank you very much for the info, I will read about the custom variables.

[helgeolaussen]

Hi Highland,

Thanks for the response. I will look into it.

[mihaiaperghis]

Hey Ceran,

I think you might be able to do that by setting a custom variable at page-level that takes the value of the auction status. You can then view it in GA by creating a custom report (the custom variables are included as Dimensions).

To use custom variables, I recommend reading this: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCustomVariables

Hope this helps!

[Highland]

It's possible you could attach a GA Event to the point where the status changed and then cross reference it. I'm not sure how you would cross reference it in the GA screens, tho. A third party app using the API to pull your GA data might be necessary.