Doubleclick and NoFollow
-
Hi,
I'm trying to work out whether a group of links to my site are Follow or NoFollow.
There is no rel=noFollow on the link but they do appear to go through Doubleclick (the link begins with this http://googleads.g.doubleclick.net/), will this automatically cut-off any link juice?
Thanks.
-
Hey Jarno,
Thanks for your detailed response. I will look into the calculations as a method.
I also think doubleclicks policy is completely nofollow, I was just looking for some confirmation.
Thanks.
-
Ross,
it depends on the DoubleClick policy which I believe is completely nofollow.
As an additional explanation to Alan's statement:
Normally about 85% of a page's value can flow to another page on another website. If that links points to another page again only 85% of that can pull through, so theoretical:
Lets say website A has a value of 5 and link to website C through DoubleClick (B)
Hop 1: Value a * 85% = 4.25 juice flow
Hop 2: Value B * 85% = 3.61 juice flow
And that is if there is only 1 link on the page. A long long time ago when PR was everything I read an article on how to calculate PR for page x and it goes as follows:
PRx = ((1-0,15) * PRpage)/#links
So in this case is you wanted to calculate the recieved PR for page X that it got from the link on page Y (with a PR of 5 and a total of 25 links on the page) you would get:
PRx = (1-0,15)*5)/25 = 0.17
All these calculations for Page x together give you a number and that number equals a scale which in turns decides what PR wold be given to a specific page.
I personally still calculate a lot of my incoming flow like this only by now I don't focus on PR but more on authority.
Hope this will help you.
regards
Jarno
p.s. always useful for chaning your mindset about a lot of things isn't it.
-
ah now I follow. (no pun intended)
The links were placed there by request and I am sure the website wouldn't purposely noFollow the links because, as you say, they would gain nothing. But they go through doubleclick, which usually suggests a sponsored or paid ads. Obviously sponsored or paid ads should be NoFollow but these links aren't paid advertorials, they are natural links. So I just wanted to know whether something going through DoubleClick automatically kills any juice.
-
All links use up link juice. By no following a link, you do not save any link juice, you just don't pass it to the linked page. So the website owner has nothing to gain by no following you. The most common use of no-follow these days is to discourage spammers placing links in comments and forums.
did you place the links there? then it may be that the owner of the site will no follow you, Did he pace them there, then he has nothing to gain by no-following you.
-
Hi Alan,
Thanks for responding.
I don't really understand your answer (Sorry!). Could you elaborate a little?
Thanks
-
I have no knowledge of doubleclick, but the page will be leaking link juice thought al those links no matter what he does., so there would be nothing to gain from the website owner by no-following you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nofollow versus data-href
We have a couple of Tier-1 websites that contain a lot of affiliate links. These outgoing affiliate links currently have the rel="nofollow" element. Yet, I am seeing a lot of other websites and competitors, use data-href="" instead of nofollow. Is the latter better for SEO purposes or are they just using data-href for better tracking?
Technical SEO | | LoyensT0 -
Should event write-ups be nofollow?
Hi guys, tl:dr - Should articles discussing a company's event (offline content) be nofollow? My company hosts a number of events across the year, during which we invite a selection of bloggers, journalists and interested parties from across the UK. During these events we show them the "behind the scenes" of our company as well as the manufacturing process and give them an amazing experience surrounded by our products. We never (ever) ask for write-ups or links, and leave the day entirely open every time. If people ask about articles or links, we always say it's entirely up to them if they wish to talk about their experiences. So, my question is: should any follow-up articles (for example reviews of the day, which bloggers will want to talk about) be nofollow? They're not reviewing any products, nor have they been paid or incentivised to talk about their experience. One could argue the event itself is incentive, however if this is the case then surely providing content is equally incentivising... The only difference is that the content we're providing is offline? Would be good to get people's thoughts on this!
Technical SEO | | JAR8970 -
We have 302 redirect links on our forum that point to individual posts. Should we add a rel="nofollow" to these links?
Moz is showing us that we have a HUGE amount of 302 redirects. These are coming from our community forum. Forum URL: https://www.foodbloggerpro.com/community/ Example thread URL: https://www.foodbloggerpro.com/community/viewthread/322/ Example URL that points to a specific reply: https://www.foodbloggerpro.com/community/viewreply/1582/ The above link 302 redirects to this URL: https://www.foodbloggerpro.com/community/viewthread/322/#1582 My two questions would be: Do you think we should we add rel=nofollow to the specific reply URLs? If possible, should we make those redirects 301 vs. 302? Screencast attached. nofollow_302.mp4
Technical SEO | | Bjork1 -
Yoast's Magento Guide "Nofollowing unnecessary link" is that really a good idea?
I have been following Yoast's Magento guide here: https://yoast.com/articles/magento-seo/ Under section 3.2 it says: Nofollowing unnecessary links Another easy step to increase your Magento SEO is to stop linking to your login, checkout, wishlist, and all other non-content pages. The same goes for your RSS feeds, layered navigation, add to wishlist, add to compare etc. I always thought that nofollowing internal links is a bad idea as it just throwing link juice out the window. Why would Yoast recommend to do this? To me they are suggesting link sculpting via nofollowing but that has not worked since 2009!
Technical SEO | | PaddyDisplays0 -
301 with nofollow ?
Hi, our ecommerce link penalty was revoked by google back in Feb 26th 2013, but to this day we have not seen any improvement on our rankings. Due to 80% revenue loss we had to layoff quite a few people to stay alive. Situation now is more dire then ever for our company. We have millions of dollars invested in our business and google just busted it for some "low quality" or "spammy links" as they call it. We want to try to move to a different domain and do a 301 from the old domain to make sure our previous customers can still find us as a last effort to stay alive. But doing so we do not want to the bad links juice to flow to our new domain. Can we do a 301 with nofollow and will that have any negative impact or any impact at all.? any suggestion is greatly appreciated. Thank you Nick We are planning on moving to a different domain after 10 years, and laying off bunch of people due to loss of revenue.
Technical SEO | | orion680 -
Sitewide Links delete or add nofollow
This question has been asked before, and I’ve read most of the answers. However, things are somewhat different, as we are a web hosting company and have many clients that link to us site wide in the footer, as well we have a website builder application where we control the footer links on our end user's websites. Most use just our “domain name” or “Powered by Domain” Should we remove them? It does provide visitors some value as they can tell where the website is hosting, has been developed or how to sign up for our website builder or web hosting services. Right now, they are all follow, and we are working on cleaning up our link profile so looking for some great advice on how to proceed. Our link profile is very large since we are a web hosting company that has been around for 10 plus years. Thanks in advanced for your recommendations.
Technical SEO | | goodhost0 -
Would nofollowing the footer throw an unnatural blance between followed and nofollowed links?
I have been getting errors for too many on-page links. All the major navigation pages are found in links within the navigation tabs and are identical to the footer links. So my question is, would nofollowing the footer look unnatural and throw off the balance between followed and nofollowed links on the site and negatively effect SEO?
Technical SEO | | smilingbunny0 -
Nofollow link passing link juice
Can a link which is nofollwed pass link juice ? Please see the discussion at - http://www.seomoz.org/q/if-multiple-links-on-a-page-point-to-the-same-url-and-one-of-them-is-no-followed-does-that-impact-the-one-that-isn-t
Technical SEO | | seoug_20050