Failed microsites that negatively affect main site: should I just redirect them all?
-
While they are great domain names, I suspect my 7 microsites are considered spammy and resulted in a filter on my main e-commerce site for the important keywords we now have a filter blocking from showing up in search. Should I consider it a sunk cost and redirect them all to my main e-commerce site, or is there any reason why that would make things worse? I've fixed just about everything I can thinking of in response to Panda and Penguin, before which we were on the first page for everything. That includes adding hundreds of pages of unique and relevant content, in the form of buyers guides and on e-commerce category pages -- resolving issues of thin content. Then I hid URL parameters in Ajax, sped up the site significantly, started generating new links... nothing... I have tons of new keywords for other categories, but I still clearly have that filter on those few important head keywords. The anchor text on the microsites leading to the main site are typically not exact match, so I don't think that's the issue. It has to be that the sites themselves are considered spammy. My bosses are not going to like the idea because they paid for those awesome domains, but would the best idea be to redirect them to the e-commerce site?
-
Thanks for the insight everyone!
I was also thinking about the possibility of canonicalizing them to pages on the ecommerce site, but am afraid that might have the same detrimental effect as redirecting them.
@Nakul and Todd: The content is not horrible, but they are basically set up as blog rolls. I don't think anyone particularly "likes" the content nor do they share it. For the most part, they are product reviews and announcements from our manufacturers, and I have stopped adding content to the sites because it seemed like a waste, when I could be generating new and better content for the actual e-commerce site and our real blog. That said, there is a tremendous amount of content on these sites from the last 4 years. It was apparently working very well for the company, but not after panda and penguin. Some of the domains are exact matches for our head keywords (that we lost rankings for), others are exact matches for product titles or model numbers. I don't think there was ever an unnatural links warning from Google, but I've seen sites not get a message in GWT but still clearly be penalized for it.
@Moosa: Both. Failed in terms of not generating conversions (or possibly generating a few here and there), but relative to the likely negative effect, I'm just not sure how to handle this. They are our sites, so dissavowing them wouldn't do much good. I could go through and manually remove links and canonicalize them, but I'm wondering if it's better to just take the sites down...
-
Now when you say failed micro sites, does that means failed in terms of content or converting users in to customers or failed because they have spammy links on their profile and because they get a hit from panda or penguin?
If they get a hit from panda or penguin then it is the worst idea to redirect the micro site to main site as they will pass their link juices to the main site (which makes the situation go worst)!
In-case they are failed it terms of gaining SERP rankings and converting users in to customers in that case you can redirect it to main site...
If redirection is the only option you have then in that case try to clean their link profile by sending link removal emails and using a link disavow tool and then move towards redirection.
Hope this helps!
-
I agree with Nakul - if they do not have great content and great inbound natural links, they can potentially do harm to your main website.
It is worth extensively evaluating the situation before proceeding.
-
Do they have great content ? Do people like the content ? Do actual users share or interact with your content ? Is it ideation of your e-commerce products ? Or is it more like information about your products ? Does it add value to your customer ? How much content do you have on your microsites ? Are they same/similar topics ?
It depends case to case, but you could indeed consider doing what you are thinking based on the answers above. Just make sure it adds value.
Also, have you ever received a penalty or unnatural links warning ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recovering from Black Hat/Negative SEO with a twist
Hey everyone, This is a first for me, I'm wondering if anyone has experienced a similar situation and if so, what the best course of action was for you. Scenario In the process of designing a new site for a client, we discovered that his previous site, although having decent page rank and traffic had been hacked. The site was built on Wordpress so it's likely there was a vulnerability somewhere that allowed someone to create loads of dynamic pages; www.domain.com/?id=102, ?id=103, ?id=104 and so on. These dynamic pages ended up being malware with a trojan horse our servers recognized and subsequently blocked access to. We have since helped them remedy the vulnerability and remove the malware that was creating these crappy dynamic pages. Another automated program appears to have been recently blasting spam links (mostly comment spam and directory links) to these dynamically created pages at an incredibly rapid rate, and is still actively doing so. Right now we're looking at a small business website with a touch over 500k low-quality spammy links pointing to malware pages from the previously compromised site. Important: As of right now, there's been no manual penalty on the site, nor has a "This Site May Have Been Compromised" marker in the organic search results for the site. We were able to discover this before things got too bad for them. Next Steps? The concern is that when the Penguin refresh occurs, Google is going to notice all these garbage links pointing to those malware pages and then potentially slap a penalty on the site. The main questions I have are: Should we report this proactively to the web spam team using the guidelines here? (https://www.google.com/webmasters/tools/spamreport?hl=en&pli=1) Should we request a malware review as recommended within the same guidelines, keeping in mind the site hasn't been given a 'hacked' snippet in the search results? (https://support.google.com/webmasters/topic/4598410?hl=en&ref_topic=4596795) Is submitting a massive disavow links file right now, including the 490k-something domains, the only way we can escape the wrath of Google when these links are discovered? Is it too hopeful to imagine their algorithm will detect the negative-SEO nature of these links and not give them any credit? Would love some input or examples from anyone who can help, thanks in advance!
White Hat / Black Hat SEO | | Etna0 -
Whether to use new domain or old ecommerce site domain that has been incomplete for a long time.
Hello, We are starting a second store in our niche. Which of the following should I choose: A. We have a site from a year and a half ago that we put content on but never actually added products. The category and article content needs to be completely rewritten. We will completely rewrite the content to be much better and up to date. We're planning on adding products and rewriting the manufacturer descriptions. B. We could use a new domain that is closer to exact match for our main keyword. We'd just buy one for $15 I don't know whether A or B would be the fastest way to get the site going. I'm concerned that leaving a site half done for a year could cause an issue, but I really don't know. If you've got experience with this, please advise. Thank you.
White Hat / Black Hat SEO | | BobGW0 -
Partner Site In Bound Links
We have a staffing agency client that uses a 3rd party site (with different URL) to display open jobs for web viewers to see. However we are getting a bunch of backlinks from this site from the footer because it is set up as a White Label... Should I add a rel=nofollow to the links in the footer? Disavow the links from the site? Do nothing? I am not really sure. Thanks!
White Hat / Black Hat SEO | | Aqabatech0 -
What is the difference between Positive Impact, No Impact, Negative Impact and Extremely Negative Impact in term of Google Update like panda or penguin etc.
What is the difference between Positive Impact, No Impact, Negative Impact and Extremely Negative Impact in term of Google Update like panda or penguin etc.
White Hat / Black Hat SEO | | dotlineseo0 -
My Website Just Got Penalized
I had a website that recently got penalized. The pagerank dropped to zero on the homepage and moved to page 200 on google. I checked manual actions on my site in web mastertools and it says that no webspam is found. I am curious to find out why my website would drop. I had a a network of 5 blogs that I was linking to the site that also lost page rank but theres is N/A now. I am thinking thats where the trouble started because i did not use no follow. Question 1 My question is if I remove all the links to the other site or make them no follow will the penalty lift. I am thinking that the penalty is an automated on and not a manual one. Does any one have experience with automated penalties? Did they lift after you fixed the issues. Did you regain most of your original rankings? Question 2 What happens to all my blogs. I spent all lot of money on have posts written for it. Can any of the content be salvaged. I have over 1000 pages written on 5 different blogs. I can send you a list of the urls so you can see what I am talking about.
White Hat / Black Hat SEO | | WindshieldGuy-2762210 -
Yet another Negative SEO attack question.
I need help reconciling two points of view on spammy links. On one hand, Google seems to say, "Don't build spammy links to your website - it will hurt your ranking." Of course, we've seen the consequences of this from the Penguin update, of those who built bad links got whacked. From the Penguin update, there was then lots of speculation of Negative SEO attacks. From this, Google is saying, "We're smart enough to detect a negative SEO attack.", i.e: http://youtu.be/HWJUU-g5U_I So, its seems like Google is saying, "Build spammy links to your website in an attempt to game rank, and you'll be penalized; build spammy links to a competitors website, and we'll detect it and not let it hurt them." Well, to me, it doesn't seem like Google can have it both ways, can they? Really, I don't understand why Competitor A doesn't just go to Fiverr and buy a boatload of crappy exact match anchor links to Competitor B in an attempt to hurt Competitor B. Sure, Competitor B can disavow those links, but that still takes time and effort. Furthermore, the analysis needed for an unsophisticated webmaster could be daunting. Your thoughts here? Can Google have their cake and eat it too?
White Hat / Black Hat SEO | | ExploreConsulting0 -
I'm worried my client is asking me to post duplicate content, am I just being paranoid?
Hi SEOMozzers, I'm building a website for a client that provides photo galleries for travel destinations. As of right now, the website is basically a collection of photo galleries. My client believes Google might like us a bit more if we had more "text" content. So my client has been sending me content that is provided free by tourism organizations (tourism organizations will often provide free "one-pagers" about their destination for media). My concern is that if this content is free, it seems likely that other people have already posted it somewhere on the web. I'm worried Google could penalize us for posting content that is already existent. I know that conventionally, there are ways around this-- you can tell crawlers that this content shouldn't be crawled-- but in my case, we are specifically trying to produce crawl-able content. Do you think I should advise my client to hire some bloggers to produce the content or am I just being paranoid? Thanks everyone. This is my first post to the Moz community 🙂
White Hat / Black Hat SEO | | steve_benjamins0 -
Does your website get downgraded if you link to a lower quality site?
My site has a pr of 4. My friends site has a pr of 2 but I think that he is doing some black hat seo techniques. I wanted to know whether the search engines would ding me for linking to (i.e., validating) a lower quality site.
White Hat / Black Hat SEO | | jamesjd70
