SEO Title Tag Best Practice?
-
Hi,
I would like to know if appending site name at the end of page title ( page title -_ Site Name/Site URL_ ) is a good/bad practice in reference to SEO?
If a good practice which is better ( Site Name or Site URL )?
Example:
20 Things you didn't know about zombies - coed.com
Thanks in advance
-
Robert,
I've always looked at the 70 charters you get in the title as the most important 70 characters on the whole page and every character you use there should be well thought-out and have a strong reason for being there. Of course branding is important but rarely do you really need to take up space in your title in order to rank for your brand. It's often better to use that space for a concise handful of words that vividly describes what the page is about.
-
Personally, I view appending the name at the end of the title to be more for branding than for SEO. If you are trying to build a brand, it can be very useful to reinforce it by placing it at the end of all of your title tags. This works great if you have a unique brand and your brand name is short enough to actually fit within the character limitation of the title tag while still giving you room to describe what's on the page.
Regarding whether or not to use ".com" - I think it depends on your business and your intent with the site. If the majority of your business is taking place online, then the .com might be very appropriate. Or, if whatever action you are hoping the visitor takes is an online action, then again, the .com would be very appropriate. If, on the other hand, you are a plumber and what you really want is for them to call you, then maybe leave the ".com" off...for example "Roto-Rooter"....if you search "roto-rooter Seattle" you'll see they append "Roto-Rooter Plumbing" at the end of their title tag, not "Roto-Rooter.com"
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Auto loading articles ?- best practices
Hi all! In the past months I see more and more website that doing 'auto loading articles in scrolling' - can you tell me if it's okay for SEO and what are the best practices for this? Thanks!
On-Page Optimization | | JohnPalmer1 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
Duplicate Page Content Should we 301 - Best Practices?
What would be the best way to avoid a Duplicate Page Content for these type of pages. Our website generates user friendly urls, for each page..
On-Page Optimization | | 365ToursSafaris
So it is the same exact page, just both versions of the url work.. Example: http://www.safari365.com/about-africa/wildebeest-migration http://www.safari365.com/wildebeest-migration I don't think adding code to the page will work because its the same page for the incorrect and correct versions of the page. I don't think i can use the URL parameter setting because the version with /about-africa/ is the correct (correct as it it follows the site navigation) I was thinking of using the htaccess to redirect to the correct version.. Will that work ? and does it follow best Practices ? any other suggestions that would work better ?0 -
All category seo plugin on Wordpress page title to working
I've installed the all category seo plugin for Wordpress and all works fine except the page title I input doesn't show. Anyone else had that problem?
On-Page Optimization | | SamCUK0 -
Wordpress Title Element tag too long?
So apparently when I add the name of the blog within Wordpress, the name of the blog shows up after the the main title of each blog post and page. So trying to keep the title element >70 characters, how does one name the Wordpress blog as mine is/was: Lake Tahoe wedding photographer / Heidi Huber Photography and keep that only on the intro page and leave each page of the blog and the titles of the blog posts to not have "Lake Tahoe wedding photographer added to the end of the Title Element? Anyone have any idea? I also had gone in at one point and updated every single Title on each page/post using Yoast's SEO and the SEOMOZ crawl is still coming up with over 216 caution errors for the title page. Thank you so much for any advice! Heidi
On-Page Optimization | | hmhuber0 -
Duplicate Page Title
Not sure how to fix this. I am getting a duplicate page title for my main url, and the index page. I have attached an image. Thanks. 0RnG6.jpg
On-Page Optimization | | pixel830 -
Duplicate Page Titles
I have over 200 duplicate page titles on a site that I am working on. Does putting a date at the end of some of them make it a unique enough title?
On-Page Optimization | | SavingSense0