My site build in HTML has been badly hit this recent update and I have been toying on the idea of changing it to Wordpress

[rester]

My site build in HTML has been badly hit this recent update and I have been toying on the idea of changing it to Wordpress. Would this help in my rankings? It seems the hit came only that last 2-4 days when business become much quieter. Frankly i have no idea on why the site fell in ranking all of a sudden. Been comparing to competitors and even a friend in the same industry and nothing makes sense so far (link profile, DA, PA etc) This site has been ranking well for 3 years prior to this.

2. My site has loads of content and visitors arrive from various landpages. But by changing it wordpress, the url of most of them would probably change. What should i do? 301 redirect all of them or is there a better method?

[MoosaHemani]

It will not be wise to come up with a suggestion without looking deeply in to your website. There is a strong possibility that penalty hit your website because of your link profile and not your link structure...

Please drop your URL and if the problem is in your link profile then all you have to do is to find out the bad links and kill them accordingly! As a result you will see your rankings will started to come again with the time... if the problem is on the content on usability site then we probably need to look in to changing the content and site structure of the website.

At the moment all suggestions are quite blur.. I would appreciate if you drop your URL in order to get some solid information regarding your website.

[BlueprintMarketing]

Your current link structure should always be made as simple as possible

http://www.example.com/keyword-example/

If you have a lot of stuff like this http://www.example.com/P1268-172459:_20189/

or

keywordexampleofanchortext

vs

/keyword-example-of-anchor-text/

However the URL should not be over 70 characters and my example above is extremely long you know when I would recommend for many sites uses.

look at

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1061943

&

http://www.distilled.net/u/search-engine-basics/#crawling

Both are very good references but distilled.net/u/ I believe is most likely source of knowledge for technical SEO available right now.

If you get me a look at your URL I will tell you it is a site I believe should be remade and why exactly I think you got a drop in rankings recently.  I don't want to jump to conclusions but this very well could be a penalty

[BlueprintMarketing]

Hi, I am a big proponent of using WordPress I think it is probably the best way to make the majority of sites out there. Although I would have to honestly look at your URL before I can tell you is the best way to go for you.

In all honesty the only way WordPress is going to advance you in the SERPS is if you have extremely bad page structure now and change it to WordPress you will be able to change the structure to be more search engine friendly eliminate  using a lot of/Ajax Java that type of stuff. And the bots cannot crawl your content correctly.

However HTML, HTML5 WordPress, and WordPress HTML5 are all HTML-based. WordPress just has a database on top of it allowing for a much easier creation of content and ease-of-use by user and sometimes my search engines. The this depends 100% on how the existing site has been built.

Hosting makes a huge difference as well. If you were to go to word press I would strongly suggest the WP engine, Zippykid, web synthesis, or Pagely.

"2. My site has loads of content and visitors arrive from various landpages. But by changing it wordpress, the url of most of them would probably change. What should i do? 301 redirect all of them or is there a better method?"

If your current sites are doing alright and you have any pages in place. You would of course get sent to 301 redirect them to the new page that would take over for them. Usually do this again if the page is improperly made or the URL structure is not proper. You will always perform 301 redirects when migrating from one CMS for type of framework HTML in this case probably to a Nother. You will have to do 301 redirects to keep the link juice and domain ranking you currently have is always wise idea I should have penaltiesIf you want to send me a private message with your URL or posted here I would be happy to give you some better advice. I hope I have been help ,Thomas