What To Focus On SEO / Link Building for this campaign to rank again..
-
Hi All; I recently joined Moz and I am really starting to learn a lot here. I am still finding it difficult to figure out what to focus on the most to improve my rankings (although I do have some page 1 ranks)
I have one strong competitor who has a SOLID spot in the top 5 of google for the past few years for the keyword I would like to be ranked for again. (as they have always been a competitor of mine either 1 spot above or 1 spot below). then i fell off google in January and finally made it back to page 1. But their links are thousands higher than mine.
What parts of my SEO Link Building should I focus on the MOST to improve my ranking to move up a few spots?
Followed links vs No Followed Links
Followed Linking Root Domains vs NoFollowed Linking Root Domain
Any help would so greatly be appreciated; also please explain why you would focus on that part of my campaign so I can better understand as well.
Thanks again
(there are 3 images total) -
Hi Circa,
Your focus should be on link building as well as on-page SEO.
The number of links don't matter but the quality or value matters. A page with 5 quality backlinks can rank better than a page with 100 low quality backlinks.
As far as on-page SEO is concerned, focus on keywords, internal linking and most importantly content! Go through the content of your competitors site, identify the gaps or disconnect between your content and the keyword you want to rank for. Write for the users and fill those gaps.
Regards
-
Hi Circa,
More information will be needed to be able to give you a completely correct answer. Here are some tips
Onsite SEO - 30%
Offsite SEO - 70%
From what I can see based on the images you attached, your competitor has many more links than you (or your client) and the c-block variation is big. C-blocks are really important.
I would go for dofollow links with the right anchor text. Becareful not to over optimize your keyword . It is really easy to do.
Their social media is way ahead of yours as well. I would start with getting more white hat keyword links.
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website's Alexa rank is dropping
My website Alexa rank has dramatically dropped in the past 3 months: Website: www.sastasundar.com End of July, 2012: 5217 Global, 265 Local(India) But Now: ** 29260** Global, 2274 Local(India) Definitely something big has affected my global ranking and I'm not able to figure it out. Please help.
Competitive Research | | foreseegame0 -
At a bit of a loss as to poor rankings
I have a site in the UK, with these metrics: 15 years old 500 pages in sitemap, but Majestic says 186,000 indexed URLs ? DA of 45, PR of 3 1000 links from 200 linking root domains, across from 150 IP's (from OSE) 33,000 links in OSE when I use the compare tool and look at the "links to this root domain" section 24,000 external links according to Majestic 350 shares, 2,000 tweets, 60 +1's Median PA of linking root domains (from OSE export) = 20 no Moz on-page errors, or webmaster tools issues The above metrics are better than 2 competitors who have only just launched, have fewer links, lower DA, etc, and are ranking for keywords like "wedding entertainment", "corporate entertainers" Our site is www.superted.com Why doesn't OSE show 33,000 links when I select "links to this root domain". Why will those links only be shown when I do a domain comparison in OSE? I'm thinking our anchor text distribution is the problem. We have very few links containing the keywords want. Also maybe our sitemap is an issue as it only lists 500 of our pages? But given our domain age, DA, etc... surely anchor text / site map isn't the only issue here? Any hints would be awesome.
Competitive Research | | eatyourveggies0 -
Why is this site ranking higher?!
I'm trying to figure out why www.lvimmigrationattorney.com would be ranking higher on several keywords than www.immigrationlawnv.com. It doesn't make sense to me because the latter site has a higher page authority and mozrank, as well as more followed links. The domain authority from the linking sites to each site are pretty close. I'm sure I'm missing something, but I can't put my finger on it. Any idea?
Competitive Research | | atstickel120 -
Problems With Link Detective
Is anyone else experiencing problems with Link Detective? It seems to of been down for a few days now with the same message that it will be back 'later today'. I have not seen any issues noted elsewhere but I know a fair few members here are using it so before I start pestering them I wondered if anyone else is having issues. Thanks
Competitive Research | | mos_rich0 -
Raise your hand if you're doing SEO for manufacturers please.
When you're working for a manufacturer it's not exactly the same as working for a company that is flat-out informing people with content and links and revealing a lot of information (relatively speaking). Please tell me what you do when you're working with a client that is not willing to reveal too much because competition = fear of the unknown (like if you take a chance and post something online that your competition may use against you). I would appreciate less speculative and more informed answers from people who have actually done this kind of work - as opposed to those who think theoretically they may know the best way to go because they work for other types of businesses that are not as proprietary as manufacturing is. Thank you.
Competitive Research | | karlseidel0 -
Best Way to Consolidate Domains/Rankings After Purchase of Competitor
One of my customers is buying a competitor. The competitor has a site that usually ranks just 1-2 spots below the main site that we manage for them (our site has been up for about a year, and their's is 15-years old). I am wondering what is the best way to consolidate the rankings/websites to take advantage of the purchase of the competitor's web assets. I would love to leave both sites up and just get 2 top-25 links to our products, but with no more marketing being done under the competitor's name, I assume their rankings will degrade. Would a basic 301 re-direct on a page-by-page basis be enough to 'steal' all of the juice their domain name/site has built? Is there some other method of using an older domain to boost the rankings of a newer one (I am assuming they only rank as well as we do because of how long they've been active - all of our metrics are better than theirs across the board). Thanks for any help/advice the community here can provide!
Competitive Research | | dschapira0 -
Can't Grasp Why Pages rank Higher?
The first result "Bankruptcy on IRS" is the search term. Why does the first url rank higher in google. The second one, the IRS.gov page beats them in PA, DA root domains links. The title meta has bankruptcy near the front. unclefed does have the IRS keyword in the title, but an I missing something here? What are the other factors, that are most obvious. Sure one can have bad links, and other negative criteria, but these are pretty decent sites that probably don't engage in much in seo, let alone bad SEO. Sure link text and mix of links can help, but am I missing something here? Actually what I think I really need IS A CHECKLIST OF WHAT TO CHECK IN WHAT ORDER WHEN COMPARING WHY ONE PAGE RANKS BETTER THAN ANOTHER. Appreciate all discussions. Thanks in advance. http://www.unclefed.com/AuthorsRow/Daily/Fwdcsea.html http://www.irs.gov/businesses/small/article/0,,id=98701,00.html
Competitive Research | | joemas990 -
Spying On Competitors Links
Hi There, I am looking for a tool that will allow me to learn about the new links our competitors get each month. Do you know a tool that lets you know each time your competitor has a new link?
Competitive Research | | liors0