Content Marketing - Getting Webmaster to Link to Article
-
Hello,
We're doing a niche article and we want to do a link building campaign around it.
I'm not as interested in being linked to in resource sections - that will happen - but my question is for other links.
What types of links am I looking for, is it guest posts - is that the best? If so, how do convince them to allow a guest post around an article?
Thanks.
-
Thanks Carla and Shailendra,
Let me give a few more details that might help.
Although we're marketing an article, we're looking simply to strengthen the DA of the whole site. We want to get abut 30 links to the article of various strengths and thus bump up our DA.
Also, not one of the dozens of sites I've come across have an article on the topic, but it would be very useful to many of them.
What can you tell me about how this works, whether it's guest posting, and what's involved?
-
Hi Bob,
Carla is right. Also, you can check the service provided by http://www.bloggerlinkup.com/. We have used this service with good success rate.
Regards
-
Hi Bob,
We do content marketing ourselves and here is something we have learned. If your PR is high enough and your article is niche enough, you will rank without any incoming links. See attachment.
I recommend you contact people that are interested in the topic and see if they have an article similar to yours but not quite as indepth. Chances are they will want to link to your niche article from theirs.
It worked for us. Thanks Carla
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Anyway to get old back links back?
My site ranked in the top 3 for my keyword for many years until someone hacked into my blog in December 2012, which is a subdomain. Google saw I had malicious malware on my domain and removed my site from being indexed (I think that is the word). Basically, I was no longer in the search engines. My domain and products have been featured on blogs and other places for many years (2 celebrity sites for gift guides), but not many are coming up (actual links with anchor text, not spammy links). I even have one on a friend's site and one in a directory. When I went to Google and put link:www.site.com , I got 1 link. I have seen a few, so I know they exist. Now, I am on page 3 and have not moved from this place since getting it back up in December 2012. For all of 2013, I thought I would have to wait it out, but now, I fear that waiting it out hurt me. Is there anyway to get Google to look further back and retrieve old links? Should I submit the high ranking ones? I am just wondering if I lost all my hard work in the past. Please advise.
Link Building | | tiffany11030 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Anyone seeing a big drop in links showing in Google webmaster tools?
Over the last week I have seen a big drop in links to us showing in Google Webmaster tools. The links are still there on sites that rank well including some from National newspapers. However the link count has dropped from over 4000 to less than 40 on approx 5-6 sites. Ranks etc are staying the same its just a bit of a strange thing as they still show in Majestic and Open site explorer.
Link Building | | tempowebdesign0 -
700,000+ Google Webmaster Messages Sent - unnatural linking Profile. What to do?
Google has confirmed they have sent out of over 700,000 messages through its google webmaster interface in February. Thats more than what they sent in all of 2011. Where does this leave us? What have we done wrong? What works going forward? Im sure many business's will be left in a very bad position over this update, people will lose their jobs. I always considered myself to be very careful with my link building as I am totally reliant on search for my business. I think something so big requires a better explanation from google. Has SEOmoz any more info on such a big update? This really needs input from the big SEO heads.
Link Building | | dean19860 -
Google Webmaster Tools Link Count
What are your thoughts on the link information provided by GWMT? It often takes quite a bit of time for the links to show up, and some quality links are never shown. Is it cause for concern if your link count is lower in GWMT than, say OSE? Any implications worth noting?
Link Building | | ericbramlett0 -
Duplicate content: One version is commercial and the other non commercial for linking purposes
I wanted to know if the following plan would be considered white hat or black hat. I am in the process of creating an instructional how to guide for a particular task. My how to guide will be a DIY guide so that with time and practice, customers can do this task for themselves and save money. I think that it would be a great resource. I want to ask other websites for links to this how to guide but the problem is that my blog has a commercial feel to it. These other websites that I plan on asking for a link probably won't link to my site because it promotes my services. They would be non profits, etc. My site needs to appear non commercial. In order to get around this stigma, I want to duplicate my how to guide twice on my blog. The first instance will be for normal visitors searching for my services. In the second instance, my banner, my tel number, my call to action will be deleted from my site. My website will be neutral. When I request a link from the non profits, I plan on sending a link to the neutral portion of my blog in the hopes that they will see a non commercial site and link to me. What do you think? I could also tell the webmasters that I've neutered my website for this resource only. Will this plan give link juice to my root domain?
Link Building | | jamesjd70 -
Free link on a Paid Link Blog
Hi there, I have been doing some outreaching, and managed to have a blog post accepted on a authority blog. They included links to my website, and I was very pleased with the placement. However, having browsed through the site, I was worried to see that they openly admit they allow 'reviews' of websites, with backlinks included, for $50 per review. I am worried I might be penalised without actually doing anything wrong. I did not pay for my link, but the link has been placed on a site which openly admits they accept payment for links. Should I be worried? Should I ask them to take it down? To date I have been told countless times by bloggers I am outreaching that if I pay $10, $50, $100 etc I can write a blog post. I have never accepted because of the risk of penalization. Now, unwittingly, I am linked to from a paid link site with a blog post that would look like I have paid for it because of the placement and style of back link. What do you think? Thanks,
Link Building | | giveacar0