Which holds more weight..Citations or Social?
-
If a client has budget constraints, would it help local rank more if we placed emphasis on building out a couple citations each month for them or boosting their social posting frequency? Does one carry more weight?
-
And we are so glad to have you, Scott! A very warm welcome!
-
Thanks everyone! What a great community, so glad I joined;)
-
Hi Scott,
While both forms of marketing are important, I agree with members' suggestions that citations should receive first focus. You might try to imagine a Local Search Marketing plan in this order:
On-page optimization===>Local Listings===>Ongoing content publication===>Reviews===>Social===>Linkbuilding===>Video
The last 3 items on that list may be optional, depending on how competitive the client's niche is. Everything on the list is important, but what you must do for each client will vary based on their unique level of competition.
-
When the target is ranking and the option is between social and citation... I would always choose citation as this might not directly help you with conversions but obviously van help you grow your local rankings for multiple key phrases.
If the primary need is conversion then I would say use powerful and effective social strategy as this will convert visitors in to leads!
-
Well they do Junk Removal. Competeing against big guys like 1800 Got Junk. I mean they do social, but barely. Like 4.16 tweets/mo and 2.3 FB posts/mo so far this year. As for citations they just did a blast on Yext and thats it! Right now they really need to do some onsite work and some link building from what I gather.
-
I agree with Spyder, but I also want to ask what is the goal of the client. Do they want to rank well? If that's the case cituations might be the way to go, but if they offer a cool service or have some form of content that you can use you might want to think about social.
-
Thanks man! I was kinda thinking the same thing. I heard a statistic a while back about how many tweets it takes to actually start influencing and the number was crazy big.
-
If they are looking for local leads, go directly to building Citations. Social mentions will do very little to help with Google local rankings. Realistically, unless it is a metro area and you dedicate a lot of time & energy towards social, your efforts will not be show adequate ROI.
Why Citations are Important:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google give more ranking weight for Shares for One Social Network over Another.
We are using BuzzSumo to explore the types of content that generate the highest number of shares per article. Does anyone have data to suggest that a share on Google+ carries more ranking weight than a share on Twitter or Facebook, or LinkedIn? We have seen a recent case with one of our client's competitors where they significantly grew their Google+ shares within a relatively short period of time and gained a higher rank for a key search phrase that my client is also targeting. Thank you, Rosemary Brisco
Social Media | | RosemaryB0 -
Social Media Causing Duplicate Content
Recently, I spent some time in the SEO MOZ Crawl Diagnostics, and found that I have 40 pages that are being listed as “duplicate content.” These are original blog posts, but I made the mistake of sharing on social media immediately after publishing each post. I recently found out that if you post on a blog and on social on the same day, Google indexes the social first, and then up to 2 weeks later indexes the actual blog post. When it does, it stamps the blog post as duplicate and the social media posting as the original. Any ideas on how I can rectify this? Any code I can put in each blog post to let Google know they’re the original? I’ve begun publicizing my blogs on social 14 days after I actually publish them to alleviate the issue going forward, but I’d like my 40 other blog posts to get the authority they deserve.
Social Media | | Jake20150 -
Do we need to post unique content on every Social media website?
Can we use the same content (description) for FB, Twitter, Pinterest, Google+ etc?
Social Media | | bondhoward1 -
Social media strategy
Hey everyone, I know is this is a bit of an old strategy, but what do you think about building social profiles (blogger, tumbler, wordpress, etc) with a keyword in the url for link building and SEO? Outdated strategy? Unnatural? Has it worked for you recently? Comments? Questions? Suggestions?
Social Media | | jhinchcliffe0 -
Social Signals CONFUSION
You know how sharing on social networking sites can act as social signal for ranking but I was wondering that what type of sharing on fb/google + ? does it has to be our site links all the time or any sharing other than our own site links matters too ? lets say if we are just discussing something on fb/google+ without our site link does that count too? social signal is sent only when we share our own sites link on social sites or through any kind of activity on our social fb/google+ page ? If you want to tell anything else connected with social signal please go ahead ..
Social Media | | Personnel_Concept0 -
Any recommendations for Social Media Submission
I came across a company one time that would sign you up and submit your username to all the social media sites. Seems like it was "knowit" or something like that. Anyway Does any one have an recommendations on companies to submit to sites instead of having to do each one individually. Thanks, Utah Tiger
Social Media | | Boodreaux0 -
So I am my coworker have a differing opinion on social networking sites.
One of us says to join one or two, Linkedin being one of them and just work those. The other says to build profiles on multiple pages - everything from Merchant Circle to fastpitch , essentially any and all, and not worry about activity level, just get the link. What are your thoughts? Which approve will result in more effective optimization for clients?
Social Media | | belocally0 -
Social Bookmarking
Hello, In our SEO package that we use to sell our product to clients we list Social Bookmarking as one of the services we provide. What is the appropriate amount of social bookmarks that we should obtain monthly? How heavily do these weigh in your opinion? Thank you for your time
Social Media | | imageworks-2612900