Which holds more weight..Citations or Social?
-
If a client has budget constraints, would it help local rank more if we placed emphasis on building out a couple citations each month for them or boosting their social posting frequency? Does one carry more weight?
-
And we are so glad to have you, Scott! A very warm welcome!
-
Thanks everyone! What a great community, so glad I joined;)
-
Hi Scott,
While both forms of marketing are important, I agree with members' suggestions that citations should receive first focus. You might try to imagine a Local Search Marketing plan in this order:
On-page optimization===>Local Listings===>Ongoing content publication===>Reviews===>Social===>Linkbuilding===>Video
The last 3 items on that list may be optional, depending on how competitive the client's niche is. Everything on the list is important, but what you must do for each client will vary based on their unique level of competition.
-
When the target is ranking and the option is between social and citation... I would always choose citation as this might not directly help you with conversions but obviously van help you grow your local rankings for multiple key phrases.
If the primary need is conversion then I would say use powerful and effective social strategy as this will convert visitors in to leads!
-
Well they do Junk Removal. Competeing against big guys like 1800 Got Junk. I mean they do social, but barely. Like 4.16 tweets/mo and 2.3 FB posts/mo so far this year. As for citations they just did a blast on Yext and thats it! Right now they really need to do some onsite work and some link building from what I gather.
-
I agree with Spyder, but I also want to ask what is the goal of the client. Do they want to rank well? If that's the case cituations might be the way to go, but if they offer a cool service or have some form of content that you can use you might want to think about social.
-
Thanks man! I was kinda thinking the same thing. I heard a statistic a while back about how many tweets it takes to actually start influencing and the number was crazy big.
-
If they are looking for local leads, go directly to building Citations. Social mentions will do very little to help with Google local rankings. Realistically, unless it is a metro area and you dedicate a lot of time & energy towards social, your efforts will not be show adequate ROI.
Why Citations are Important:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google give more ranking weight for Shares for One Social Network over Another.
We are using BuzzSumo to explore the types of content that generate the highest number of shares per article. Does anyone have data to suggest that a share on Google+ carries more ranking weight than a share on Twitter or Facebook, or LinkedIn? We have seen a recent case with one of our client's competitors where they significantly grew their Google+ shares within a relatively short period of time and gained a higher rank for a key search phrase that my client is also targeting. Thank you, Rosemary Brisco
Social Media | | RosemaryB0 -
Is it possible to modify the default social sources in Google Analytics?
In the newest Google Analytics there's a section called 'Social' which tracks traffic from FB, Twitter and other social sites. For some reason it doesn't include Instagram (which is the one that matters to me, though I'm sure there are many others that it doesn't include either.) Is there a way to modify that and add Instagram as a social source?
Social Media | | storemachine0 -
How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
Social Media | | PlanetDISH0 -
How can i make our social network site rank higher?
Our site is currently not in the first 3 pages of Google. it is a social networking site that requires users to login/ register. Much of the content is therefore user generated and is as diverse as the users themselves. The problem is that SEOmoz crawler is not even picking up the keywords i inserted into the site. Does this mean that Google is not even picking them up as well? Our site is www.yookos.com
Social Media | | seoworx123
We are using JIVE, which is best suited for intranets. What can i do to improve the site's rankings?0 -
Images on Social Media - Can they be Optimized?
My company has been sharing images on its Facebook and twitter outlets which are getting a lot of shares. It seems to be the only thing really working for us. Is there a way to optimize this or use it to our advantage for our website? Or is this just something that will help me gain some edge rank in Facebook?
Social Media | | desmond.liang0 -
Social Media Signals with AddThis?
Good day guys, Just a quick question. By having the AddThis sharing tool to share content such as blogs, does it still send the same social signals to Google as you would get by having the official Facebook/Twitter plug-ins? Regards
Social Media | | Michael-Goode0 -
Is there a way on OSE or any other site to find the 50 most socially shared URLs on a given domain?
I'd love to see which URLs on a specific domain get socially shared the most. I know I can use OSE to say figure out exactly how much social sharing has happened on let's say this URL:
Social Media | | Almonds
http://en.wikipedia.org/wiki/Barack_Obama But what if I want to figure out the top 50 most shared URLs across all of wikipedia.org. Is that possible on OSE or anywhere else? If not, do you have some ideas on how something similar could be achieved?0