PPC landing page cannibalizing the Organic page's juice?
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I have a PPC campaign pointing to a custom landing page.
I also have a different webpage for the same product that is optimized to rank organically (on the same site).- Should I noindex the PPC landing page so it doesn't steal the thunder from my organic webpage?
- If so, does noindex damage the adwords quality score?
- Should I just give the PPC landing page a different Title tag that doesn't cannibalize my organic page and call it a day?
- Does a PPC landing page need a title tag for a better adwords quality score?
Thanks!
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yes no-index all ppc landing pages, so they wont impact your seo.
You should keep meta title relevant to the ad group/keywords, as this will slightly impact your quality score. However remember that quality score is primarily based on click thru rate...very little of your quality score comes from text ads or landing page relevancy. My AdWords rep told me that if I have the keyword in the text ad, meta title, and a few times in the page content, you are good. After this, just focus on click thru rate.
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Hey, I will second this opinion here.
Definitely no-index your landing page if it is not for a search engine audience & ensure you keep the content of the page consistent as that will have an impact on page relevance and quality score.
Think consistent messaging from keyword to advert copy to landing page.
Hope that helps
Marcus -
I believe no index is a good option and in my practices I haven’t seen the quality score changes due to no-indexing of the page.
I would highly recommend not changing the title tag to add something irrelevant as title tag have a direct impact on quality score!
This answers all your questions... please let me know if you need more help regarding this!
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