How to get head office address appear on SERPS under brand serps?
-
Hi all,
We have different offices in UK in different cities. Until last month our main office was appearing on Google results but lately i noticed that our other office is appearing on serps when i search with brand name.
We have 3 addresses registered with Google Places. Any ideas how we can get head office to appear on serps under our brand name?
Thanks
-
My pleasure, Sida, and good luck!
-
Thanks Miriam, These examples are very helpful. I understand there isn't any straightforward answer so I'll test a few things to bring back to head office address on top.
Thank you so much for help, i really appreciated.
-
Hi Sida,
Thank you for the additional details. So, you are saying that despite the fact that you are searching from Bromley (where your head office is) you are being shown the Manchester office for a plain branded search. If this is the case, then yes, Google is for some reason favoring that Manchester location beyond the effects of localization. Normally, Google would be showing you the office closest to you (the Bromley one), so, something is going on here. Traffic could be part of it, but I suspect there may be more to it than this.
Unfortunately, at this time, Google does not offer the ability to set a preferred office location (wouldn't that be nice?). Everything is going to be handled by the algo, so whether it's authority or distance or what have you, Google has decided that your Manchester office is more relevant. This being the case, since you cannot alter the distance aspect, your only path would be to try to improve the authority of the main office. See, above, my original comments about on-page optimization, citations and reviews. If you could gear your work towards making the Bromley office surpass the other 2 locations in these areas, it might work.
I was looking at a similar but not identical issue at the Google and Your Business Forum in which a secondary office was 'outranking' the main office, but in that case, the secondary office wasn't actually staffed and should not have been created in the first place. See (http://productforums.google.com/forum/#!searchin/business/main$20location/business/kpVehQBlqqY/G8DgE_pQmysJ) . In that case, a Google MapMaker RER helped the business owner get rid of the secondary listing.
Here's another one that's pretty similar to what you've described. In it, you will see the Mapmaker RER giving you basically the same advice I am about increasing the authority of the main location: http://productforums.google.com/forum/#!searchin/business/main$20location/business/Bov09hyd1LM/AuIjdGSy_YYJ
Beyond this, Sida, I would suggest that you consider hiring a top Local SEO in your country to consult one-on-one with you if the issue persists and is causing genuine problems for the company. You need to be able to share the complete details of your unique business and have someone assess your situation to see if there is room for improvement and hope of change. I'm having to speak in generalities because I'm not actually auditing your specific company, but someone you hire will be able to look at the fine details of the whole picture. I do hope what I've pointed out at least gets you thinking along helpful lines.
-
Hi Miriam,
First question is yes, we have 3 offices in different cities so they are not close to each other at all. Manchester, London and Bromley offices. I was seeing Bromley headoffice before on serps and now i see Manchester office address.
If it gives me the result based on my location, I am based in headoffice and on my search results i was seeing headoffice address on serps as it is the closest one. Plus, we promote mainly headoffice not Manchester office.
All locations registered with Google places. Head office have 2 feedback and others none.
On the website, it's mixed, Manchester office is listed on 3 row.
I've just checked the traffic and I noticed that the one lately started to show up on results started to rank well on Google and gets more traffic than other office pages. Could it be reason? I just can't think anything else.
Appreciate you help,
Thanks
-
That's what i thought but I haven't changed my location and i supposed to see the results that i was seeing before but for some reason something happened and it changed
-
Hi Sida,
Just to be sure, are you saying that your company has 3 different public-facing offices to which customers come to do business? Yes? And that now you are seeing the office that isn't your official headquarters showing up with your brand name search, but are seeing one of the other 2 offices?
When performing your search, are you searching on a device based in the same city as your home office, or are you located nearer to one of the other 2 offices?
How do the + Local pages of the 3 offices compare in terms of reviews? Could one of the secondary offices have more reviews that the home office, perhaps?
How about citation building? Could you have accidentally built more citations for one of the locations other than the home office location?
How about on the website? How are you listing the 3 offices? Is there anything to indicate that 1 of the 3 locations is more important or official than the other 2, or have they all been given equal treatment?
Please, provide as much detail as you can.
-
doesn't that depend on the search? The most relevant places address will appear for that search.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Description tag in code is different from what is shown in SERPS...
Hi there: We have a client whose website we built in WP, using Yoast Pro as our SEO plugin. I was reading some reports (actually coming out of SEMrush but we use Moz as well) and I am getting really varying results in the description are of the SERPS. Even though I'm seeing the copy we wrote in Yoast in the description tag code, the SERP is showing an excerpt from the copywriting on the site. What's even weirder is that SEMrush is pulling an entirely DIFFERENT description. I'm obviously missing out on the finer points of description tags, as Google clearly does not always choose to feature what is actually written in the description tag itself. Can someone explain to me what might be going on here? Thanks in advance,
Intermediate & Advanced SEO | | Daaveey1 -
A client rebranded a few years ago and doesn't want to be associated with it's old brand name. He wishes not to appear when the old brand is searched in Google, is there something we can do?
The problem is there was redirection between the old branded site and the new one, and now when you type in the name of the old brand, the new one comes up. I have desperately tried to convince this client there is nothing we can do about it, dozens of news articles crop up with the two brands together as this was a hot topic a few years ago, but just in case I missed something I thought I'd ask the community of experts here on Moz. An example for this would be Tyco Healthcare that became covidien in 2007. When you type tyco healthcare, covidien crops up here and there. Any ideas? Thanks!
Intermediate & Advanced SEO | | Netsociety0 -
How does Google select what ends up in the snippet before SERPs?
We rank on page 1 for some keywords. Pulling SEMRush reports, we discovered we were placed #1, and we thought it was out of the norm, then determined it was due to the snippet preview Google created before SERPS. Anyway to know how we can consistently be favored by Google to get the snippet preview? I've read up a structured data markup on schema could help. https://developers.google.com/structured-data/ All input is appreciated.
Intermediate & Advanced SEO | | ejcruz0 -
Duplicate Content Dilemma for Category and Brand Pages
Hi, I have a online shop with categories such as: Trousers Shirts Shoes etc. But now I'm having a problem with further development.
Intermediate & Advanced SEO | | soralsokal
I'd like to introduce brand pages. In this case I would create new categories for Brand 1, Brand 2, etc... The text on categories and brand pages would be unique. But there will be an overlap in products. How do I deal with this from a duplicate content perspective? I'm appreciate your suggestions. Best, Robin0 -
Does Having A High PPC Bounce Rate Affect Organic SERPs?
Hi Mozzers. My website uses a landing page for Google Adwords traffic targeting keywords like HR Software, HR Systems etc. The design of the landing page is similar to our website but a key difference is that, being a landing page, we've removed the navigation (it is still possible to navigate to the main website by clicking on the logo). We've A/B tested this and found that by removing the navigation we get more people converting/signing up for the free trial of our service. We track conversions using Google Analytics. Depending on the keyword the conversion rate is between 2.5% and 5%. However, because we've removed the navigation the bounce rate is really high, circa 80% for our landing page compared to an average for our website of approx 40%. Would having such a high bounce rate harm our organic rankings for the rest of the website? Thanks
Intermediate & Advanced SEO | | OctopusHR0 -
Street Address Not Appearing on Business Google+ Page
I run a local business in New York City, a commercial real estate brokerage. My firm has both a web site and Google+ accounts, one Google+ account for me personally and a Google+ account for my business. Under address my Google+ account is showing New York, NY. It is not showing a street address. Similiarly when my business name is entered in the Google search bar, my web site is the first result, but under address (directly to the right of a black dot with a grey circle around it) "New York, NY" with the phone number beneath it appears. No sign of my street address. My business is registered under Google Places and we have entered the correct street address. Any ideas on how I can get Google to display our street address? This is obviously very, very detrimental for local SEO. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Serp and visitor is dropping everyday, Any suggestion?
Hello, My site was getting 1500-2500 visitor and the serp rank was very good, position 2nd to 4th. But now rank is dropping day by day and also the visitor. Its my present serp http://goo.gl/vHB6o and my site URL is secretlovemessages.com Can anyone suggest me whats am i doing wrong and what should i do to get a concreate serp and steady visitor. Thanks to all
Intermediate & Advanced SEO | | purplerimon0 -
Brand new domain with a lot of old links.
So I just bought http://penny-auctions.co/ a couple of days ago, ignore the fact it's not set up yet and generally just a mess, and something kept bugging me about why the domain authority kept showing as 25 in the SEOmoz toolbar. Now initially I'd set it up as www. and with the trailing slash so the PA was 1, however after a bit of exploration it seems that someone has been building links to the non-www version of the domain for at least a year! The site has never been owned before so I've now made the non-www version the default and have a 5 day old site with PA 35 and DA 25! SEOmoz shows PA - 45 links, 20 domains and DA - 341 links, 113 domains. Majestic Historic - 8598 links, 236 domains and Fresh - 160 links, 62 domains. Brilliant! Except they're all spamtastic. What do you think this will do for my future attempts at ranking? Should I create pages that have links to them or just 301 them?
Intermediate & Advanced SEO | | StalkerB0