Question Re Cornerestone Page And Anchor Text For Internal/External Links
-
Suppose I create a cornerstone page with the targeted keyword "Dog Collars". I write a dozen articles on various dog collars and point a link from each article to my cornerstone page. Should the anchor text for the links from each of those articles to the cornerstone page be "Dog Collars" or should they vary, but still be relevant to "Dog Collars" for best SEO? Should half of them be "Dog Collars" and the other half various? Also, if I have 12 articles and all of the anchor text is already "Dog Collars", should I go back and change them so that they all don't say the same thing?
If hope my question makes sense ... thanks in advance. I will give thumbs up for helpful responses and suggestions
-
Such as video (maybe a comparison of the pros and cons/features/styles/uses/quality of a variety of different collars), audio (interviews with retailers/veterinarians about what which ones they recommend/or sell the most) press release (maybe on a recall/particular new style/your investment in technology for 3D printing of dog collars)--that kind of thing.
-
Thanks Drew
-
Thanks Chris! One clarification ... when you say that you would be looking at "more than just written content", what specifically do you mean? What other type of content would you employ?
Thanks
-
Let the page and meta data do the talking for relevance and your off-page references do the talking for authority. If I was spending resources on "dog collars", I'd be looking at more than just written content and I'd be looking at how to get it hosted offsite, at locations where it would be able to generate signals of engagement--ideally from social profiles already that are already involved with anything that's thematically relevant. I'd also be concentrating on authorship and how to strengthen it's application to your brand from off-site.
If you're able to do those things with one or two pieces of content, the impact is going to be as strong or stronger than your 12 anchor text laden links--especially when you consider that Google is moving towards de-weighting the value of anchor text and keywords as a ranking factor.
In direct answer to your question, I think Drew gave a pretty good response but I'd reverse the percentage of "desired keywords" and "keyword alternatives" and I'd up the percentage of brand links a bit, while lowering the generic.
-
I'm new and this is my first response, but I believe your answer is as follows for proper anchor text:
20-30% desired keyword - "dog collars"
10-20% keyword alternatives - "pet collar" and the like
30% brand - "Pets R Us"
30% generic - "click here" "website" etc...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
Unable to see internal link numbers on Opensiteexplorer - Need help
I'm Anuj, a regular user of SEOMOZ. I need some SEO guidance from SEO experts. I'm trying to optimize a webstore for few keywords. I am facing some issues on SEO I was using https all over the webstore and was advised by the community members to not have https through out the site (Due to various reasons). The internal links were not showing up in opensiteexplorer & Google Webmaster Tools too when the site was with https (They were just showing 1 or 2). After changing the pages from https to http, I'm now able to see all the internal links of my website on GWT. Unfortunately, the internal link count on opensiteexplorer shows a very small fraction when compared to the # of internal links shown on GWT. The link update from Opensiteexplorer was on 27th FEB 2013. I had done the https to http (for all pages) somewhere between 17-24th of JANUARY 2013. I wanted to know if I have missed something as I am unable to see those numbers on Opensiteexplorer or will it take time for opensiteexplorer to show the internal link numbers ?
On-Page Optimization | | Pepperjet0 -
Does the title tag on the home page affect sub-pages?
Hello. I am thinking of changing our home page title tag to include our two most valuable keywords from two of our sub-pages. Would this help the rankings of those two sub-pages? Thank you!
On-Page Optimization | | nyc-seo0 -
Are there to many internal links here?
This is our main Motorcycle Parts page. In my opinion there are to many links on this page. They have put links to all the top brands after products. Do you think having all these links could be hurting our rankings/ ability for google to crawl the site efficiently? The links are good for navigation, I just think there are way to many there like over 200. Here is the page you can see what i am talking about http://www.rockymountainatvmc.com/s/49/61/Motorcycle-Parts
On-Page Optimization | | DoRM0 -
How do I Avoid Excessive Internal Links on an eCommerce site?
I think I'm getting dinged for this on Term Target because the page is full of products, which have links to their product page, but I'm not sure.
On-Page Optimization | | PageLogic0 -
Anchor text landing page
do you think google counts the H1 of the landing page from an anchor text, for example if the anchor text of my product is . blue sexy X, do you think its good if the h1 of the landing page says the exact same thing
On-Page Optimization | | Dirty0 -
Has anyone with a high number of home page tiles been effected by the panda/farmer update?
One of the sites I'm working on seems to have dropped a few spots in rankings. It has numerous home page tiles, but they are not really advertising; just links to different sections on the site. Does anyone think that might be a factor in the rankings drop?
On-Page Optimization | | J.Marie0