I'm puzzled
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Last week we decided to run a facebook campaign with a small offer, any way cut a long story short.
www.specialistsonlinepaints.co.uk was dropped by google when the penguin update took place in 2012, however it has been re included by google but nothing really returned in terms of search results.
so our facebook campaign reached over 3k of people according to the stats but no one purchased anything or even clicked to visit the website. am I missing something in terms on onpage, black listing etc?
Im at a loss at the minute.
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Yes the site would be if i gave the correct url its www.specialistpaintsonline.co.uk
even over a year not much has changed in terms of the serps, its quite upsetting as were running at a loss since then.
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I totally agree with Christ, seems like the 3k where just not the right audience that you are after
Btw is the site up ? www.specialistsonlinepaints.co.uk
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Teamac,
Your facebook results and your google results wouldn't be related so you're not missing anything there. You do have to delve more deeply into your stats for both platforms to get a better sense of what is happening, though. It seems obvious you were having a conversion problem with you FB ad but you can use the data from that previous campaign to make your next one more successful. Neil Patel's folks have put together some good info on that:
- http://blog.kissmetrics.com/deep-dive-facebook-advertising/
- http://blog.crazyegg.com/2012/01/02/how-to-convert-with-facebook-ads/
Your google issues may go much deeper than conversion rate and appear unresolved. For that, you're really going to need to dig into your analytics to understand what's happening and how to resolve it. While you're there looking at your stats, compare them against these examples--it may give you a starting direction for further reading.
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